11 April 2017

RWD stands for responsive web desing, a technology that allows you to design pages for the different resolutions in which a page can be displayed. In common sense, it is believed that there are 4 basic sizes to mention here:

 

Device:  Safe, recommended width expressed in pixels
Desktop 1240
Tablet  768
Mobile horizontal 640
Mobile vertical 320

 

 

RWD has several advantages that the mobile version doesn't, let us list the most important ones:

 

  • Shared Content Management Panel (CMS) – RWD websites content can be published or changed through a single administration panel, which is not available for mobile pages – they usually need to be updated separately.

 

  • Customization for every device – we are able to select the appropriate size of the items along with their placement depending on the already mentioned width. In the mobile version, everything looks the same for every mobile device.

 

  • One URL address – regardless of the device the page is viewed on, its address will not change to the address of the mobile site, so when sending a link to other people, they will always see this page in the right way no matter what device they are using. Mobile sites often feature the "m" or "mobile" prefix in a domain address, so this address looks like "mobile.webwavecms.com"

 

  • Better SEO results – mobile sites expose us to the so-called "double content" issue – it means that the web browser detects duplicate content, which negatively affects the ranking of the website in the search engines.

 

  • Common tracking codes – Since mobile sites are separate websites, we need to implement two separate tracking codes (such as Google Analytics), then add up the results. This problem does not apply to RWD pages

 

  • Google friendly – Google promotes RWD websites because they are friendlier to users. It is also an additional advantage for SEO.

 

Mobile sites also have some special features:

 

  • Possibility of faster implementation – it is a one-level solution, creating it is less laborious.

  • Easier optimization – it is easier to reduce size of mobile websites than RWD sites

  • Possibility to create separate navigation and content – although it is also possible for RWD pages, however, it is a lot more time-consuming.

 

Summary:

 

As you can see, the choice is simple, the only right decision is to create RWD pages. Both the benefits of reaching the recipient (website readability) and positioning are the main advantages of this technology. Nowadays, more and more websites are replacing mobile sites by responsive ones.

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What is RWD – differences from the mobile version

 

 

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