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Make sure to read the following articles:

• Website design - does it have to be difficult?
• How to write on a website, when you think you can't write well?
• How to build a responsive website?

Autor: Jan Chmielowski, Irina Jewsiewicka

CMS

Content Management System. A panel that allows you to change selected content on a website without coding.

COOKIE

Files sent by the website to the device from which the user visits the website. They are used to maintain the session and collect other information to help personalize content.

COPY

Advertising material in the form of text.

CLOAKING

Providing Google bots with content other than the content visible to users. It belongs to Black Hat SEO.

CHAT

A tool that allows many people to communicate with each other in real-time over the internet without installing additional software.

CACHE

A type of computer memory that stores frequently used information.

C

BRIEF

A document that contains the most important information necessary to conduct a marketing campaign.

BRANDING

Building awareness and a positive brand image in a group of potential customers.

BLOG

A type of website in which most of the content is texts. Blog articles are usually thematically related to each other and relate to a specific field.

BLACK HAT SEO

Dishonest practices that are designed to cheat google algorithms so that the page is ranked higher in the search results.

B

Here is the second part of our glossary of e-marketing vocabulary. Enjoy the reading!

GLOSSARY OF WEBDESIGN AND E-MARKETING

Everything you should know about creating websites from A to Z part 2