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Published: April 16 2024

16 April 2024

Best AI Chatbots for Your Small Business in 2024

2024 is the year that conversational AI will become mainstream. AI chatbots have existed for many years but were mostly seen as fancy shows, ridiculed for inadequate responses or failures. That was until ChatGPT came along in November 2022. 

The popularity of OpenAI's big language model has attracted worldwide attention, and now everyone (especially OpenAI's competitors) is taking AI chatbots seriously.

Technology giants like Microsoft and Google are investing huge efforts and resources in generative AI, integrating chatbots into their search engines and productivity tools.

 What are Chatbots? How to use them? How to choose the best one? Today I will tell you all about it!

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What are AI Chatbots, and How Do They Work?

Thanks to public APIs, independent developers, and startups have suddenly gained access to artificial intelligence, allowing them to create their applications. Today, many conversational AI tools are as good (or almost as good as) ChatGPT.

ChatGPT is known for its accuracy, but like all chatbots, it still has some "hallucinations." When using any of these tools, be aware that their answers may be inaccurate or outdated.

AI Chatbots are sophisticated software applications powered by advanced AI technologies designed to simulate human-like conversations with users. These chatbots leverage AI technology to understand and process customer inquiries, providing instant responses. A standout use case of AI chatbots is in customer support, where they enhance the customer experience by handling common customer queries efficiently.

The best AI chatbot platforms offer a range of AI features, such as learning from customer data to improve interactions. Small businesses of all sizes are adopting chatbots to automate repetitive tasks, which enhances customer interactions and frees the team’s time for more complex issues.  


Benefits of using AI Chatbots for Small Businesses

What makes using AI chatbots on a website profitable? Let's find out.

  • Chatbots allow you to increase the efficiency of your customer service team - they handle repetitive inquiries, while team members can focus on those inquiries that require their personal involvement and human contact.

  • With chatbots, you will save time and money - you can have a smaller customer service team to handle the same number of inquiries.

  • With chatbots, you will increase the productivity of your customer service team.

  • With chatbots, you can improve your company's sales performance by offering personalized experiences and quick contact.

  • With chatbots, you can increase the number of leads generated.

  • Chatbots allow you to quickly and effectively solve customer problems and give them the necessary information.


How to find the Chatbot for a Small Business Needs

For companies, especially small businesses, looking to boost their service quality, choosing the best chatbot solution means selecting a chatbot platform that aligns with their business needs. Utilizing a chatbot builder or starting from chatbot templates can simplify the development process, making it easier to implement a chatbot for your small business.

Such chatbot software for small businesses not only helps in managing customer inquiries but also plays a crucial role in gathering insights to improve customer service strategies further. The best chatbots for small businesses can transform the customer journey, making every interaction more personalized and efficient.

This level of automation and customer service efficiency sets the best chatbots apart. Chatbots offer businesses a way to automate routine tasks and streamline communication, allowing them to focus on strategic growth.

An effective chatbot solution can significantly enhance the overall customer experience by handling inquiries or providing personalized recommendations, driving loyalty and retention. The landscape of chatbot software is vast, but with the right tools and approach, businesses can leverage these digital assistants to meet and exceed modern consumer expectations.

In an age where AI is already everywhere, having your AI chat on your website is an absolute must-have if you want to stay ahead of the competition. 

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Top 5 Chatbots for Small Business

Chat GPT4

Now that ChatGPT comes with a Bing plug-in, it can index the Web, providing the most up-to-date search results. Previously, its data source was disabled after September 2021.

A free account provides access to GPT-3.5, while a $20 per month ChatGPT Plus subscription provides access to GPT-4. GPT chat has a wide spectrum of applications. You can create your GPTs, the chat can also generate images (Dalle), etc.


Chat GPT


Bing Chat

Thanks to a major investment in OpenAI, Microsoft's Bing Chat is as advanced as ChatGPT.

It uses the same LLM, GPT-4, and is entirely free. The only drawback is the number of messages or moves per conversation, which is currently limited to 30 messages out of 300 per day. But that's still a lot.


Bing Chat



TextCortex is a content creation app that features a set of templates you can use to quickly turn your prompts into first drafts. In this application, you will find ZenoChat, a chat experience based on the in-house model Sophos 2. If you're looking for something more familiar, you can also use OpenAI's GPT-4.

The proprietary model has improved a lot since I last tested it. If you focus on simplicity and directness, you can achieve good results. You can customize your basic personality, enable or disable web search, add a knowledge base, or set a different language in the chat box drop-down menu.

There are many prompt templates available in the market. Just browse and choose the one that best suits your task. If you find yourself too brief when writing your prompts, ZenoChat has a unique feature that will expand your prompts into as much detail as possible. That way, when you submit, you can make sure you've covered all the bases to get the best response possible.


Zeno Chat



While most AI chatbots focus on improving productivity and providing helpful information, character. AI takes a science fiction approach, simulating conversations with real or fictional characters. I chose the tools featured in the article not by accident. I have tested really quite a few of them, and these are the ones that made the most positive impression on me. 




The platform's operation is based on an impressive combination of machine learning algorithms, natural language processing, and prediction. As a result, Jasper collects data, processes and analyzes it, and then creates recommendations. For small business, this tool will work perfectly, thanks to the fact that it is extremely easy to use - even for beginners. 


Jasper AI


Implementing AI Chatbots on Your Website

When adding a chatbot to your website to support your customer service team, the next decision will be how to do it. One option is to use your internal resources with coding skills and user interface/user experience (UI/UX) experience to create a chatbot for your company. On the other hand, you can choose to use chatbot software from a vendor.

Each option has its advantages. For example, working in-house allows you to design a unique chatbot. However, it takes time and investment to develop, so using a platform from a solution provider may allow for faster implementation.

If you choose to use software from an AI chatbot provider, keep in mind that you will still have to build the chatbot to suit your specific needs. Fortunately, however, you don't need programmers on your team to use it. A platform that includes a visual chatbot builder will make it easy for you to create them to add to your WordPress site or other web platform.

Once the chatbot has been created and tested, it should be launched on your website. If you choose a platform from a software vendor, you will receive information on native integrations or use a widget to add the chatbot to your website.

In the case of AI website builder from WebWave, it's extremely easy. You can create a website yourself in as little as 3 minutes. It doesn't cost you anything. Will you give it a try?



Chatbots are versatile tools that can help in many areas of running an online business, such as customer service, lead generation, personalization, problem-solving, and increasing engagement and sales. However, before applying a chatbot to a website, its purpose and functions should be carefully considered ensuring the best possible experience for users. Chatbots should offer value to users and be easy to use. Also, keep in mind that chatbots can't fully replace humans, so it's worth the time and resources to build a skilled customer service team.

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