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10 modern website templates to elevate your brand and online presence in 2023 

Monika Buchelt 

Monika Buchelt

Published: 16.06.2023

Reading time: 9 minutes 33 seconds

I think we can all agree, that it's easy to spot an outdated website. You get there and see that cluttered layout with extensive text and images. Everything seems to be not optimized regarding size and proportions. The navigation is nowhere to be found and is very unintuitive. There are almost no social media integrations and even worst some of the elements are based on technology that is no longer supported by most browsers (yes, Flash, I'm looking at you).

But what makes a website template modern? Is that following the design trends? Or maybe the use of special effects like animations? Perhaps it's all about seamless user experience? 

Well, the answer is all of them. Modern website design prioritizes responsive web design and clear navigation which is supported by a minimalistic layout that utilizes white space. A modern business website is not afraid of trends but chooses only those that suit the brand and won't interfere with user experience. It's important not to confuse trendy sites with modern ones. 

Today I decided to show you 10 of my favorite templates from the WebWave drag and drop website builder collection of responsive website templates. You can use and customize them for free. I hope you will find there the template you love. 

Join over 514 000 WebWave users and create websites with a true drag and drop website builder.

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10 Modern Website Templates 

Amore Wedding Photography

Modern website template - wedding photography portfolio

This template is perfect for a photography portfolio website. It's heavily based on images, all of them are in black and white tones making it a perfect combination with beige background. The overall color scheme and aesthetic of this template are very modern and classy, yet trendy. This design perfectly captures the timelessness of wedding photography and its movie-esque style. 

But, this HTML website template is not only adjusted to displaying photography, but it's also extremely functional from a business perspective. It includes multiple pages showcasing the services offered by the photography studio, as well as testimonials and stories from satisfied clients. It also has a blog feature that is necessary for driving traffic to your website. 

It's a modern and creative take on an elegant and full-of-personality professional website. 

Template Brief

Website type: portfolio, business website 

Pages: home, services, clients' stories, approach, about, contact, blog

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: blog, contact forms

Use this Template

Template Preview

Magic Candles

Modern website templates - online store website template

Another HTML template on the list is this online store website template. It was designed with small creative businesses in mind. It will be perfect for selling handmade products like candles, soaps, or jewelry. The aesthetic of this site is very simple, close to nature, and modern. 

The layout is section-based. It provides the ability to create a seamless UX following current web standards. Subtle animations keep viewers engaged while still remaining suitable for this type of website. The font choice only adds character to this project. This is a very modern design with a touch of warmth, elegance, and creativity. 

This template contains many customizable features that you can edit to fit your brand and business purposes. However, it's a strong base for a high-converting site

Template Brief

Website type: online store

Pages: home, product list page, product pages, about us, contact, privacy policy, term and conditions

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: e-commerce, contact forms

Template Preview

Use this Template

Interior Design Studio

modern website templates - business website template

This business template is suitable for various business types. You can easily display your brand, services, and portfolio as well as make it easy for your potential clients to contact you. It's a multipurpose website and it's possible thanks to its design. 

The hero section makes sure it distinguishes itself from the crowd while at the same time being versatile enough to match the broad group of business types. All the web pages have a modern feel to them. It was achieved thanks to singular elements being placed at the crossover of the sections. It adds depth to the project and serves as a smooth escape from the flat design. At the same time, everything looks very put together and polished. 

Create a website with this template with ease and enjoy your business growth. 

Template Brief

Website type: business website

Pages: home, projects portfolio, about us, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: contact forms, Google map

Template Preview

Use this Template

Business Coach

Modern website templates - business coach

This CSS template was designed with coaches in mind but is versatile enough that can be easily adapted to a corporate business website. It looks very professional, has a color palette that suits corporate pages, and consists of pages that will benefit such websites as well. 

With just a few clicks you can customize it and be ready to launch a website. Whether it's your personal website as a coach or a site for your website. 

Many elements are animated enhancing a UX and increasing engagement. The content on this website is data-driven. All the numbers and statistics are nicely displayed and, once again, animated which makes the more interesting and eye-catching. 

Template Brief

Website type: business website, personal website 

Pages: home, about us, services, team, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: contact forms, Google map

Template Preview

Use this Template

Pet Care

Modern website templates - pet care business website template

Pet Care is a fun business website with a blog template. It will be perfect for both a small business and a startup that wants to address a young demographic of targeted clients. 

It's a very creative template with a very clear and eye-pleasing pattern all over the design. The green and navy blue circles catch a visitor's eye and leave them with a clear impression of what kind of business it is. It's modern, bold, and professional. Just like this project. If you pick this website template, you can be sure that you will be remembered.

One more amazing thing about this free HTML5 template is that you can edit each element's colors with just one click. It's possible thanks to the Global Colors feature that is available in the WebWave website builder. I highly recommend giving it a try and see yourself how easily you can incorporate your branding into the template built before. 

Website type:  personal website, community website 

Pages: homepage, upcoming streams, blog

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: blog

Website type:   personal business website with an online store 

Pages: homepage, offer, pricing, about, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities:  contact form, ecommerce

Website type: personal portfolio

Pages: homepage, portfolio, about me, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: contact form

Website type: landing page 

Pages: homepage

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: ecommerce

Website type: landing page 

Pages: homepage

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: ecommerce, newsletter form

Template Brief

Website type: business website 

Pages: home, services pages, blog

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: blog

Template Preview

Use this Template

E-Book Landing Page 

modern website template - e-book landing page

This free website template is perfect for influencers, freelancers, coaches, and creative entrepreneurs who would like to share their skills and knowledge in the form of an e-book. It's also a perfect page for lead generation. It will easily complement your email marketing strategy. 

Besides being a landing page, it's also an ecommerce website. It's integrated with an online store so that your visitor can easily buy your book and immediately download it. Such functionalities and templates come in extremely handy when you want to build a passive income stream for yourself. 

The design itself is very simple allowing the content to take center stage.

Template Brief

Template Preview

Use this Template

BF LP Online Store

Modern website templates - black friday landing page

I have one more landing page website template for you. This one was designed for Black Friday as a typical page to drive more sales. This page is already connected with an online store making it possible to buy some of the products directly from the page but you can also connect it with your primary online store. It can be the one that you own in WebWave or on another platform like Shopify. 

If you are a digital agency or creative agency, you might make great use of this HTML5 website. You will easily build landing pages for your clients tailored for their special offers since it has all the necessary features. You can just change the branding and the actual offer. 

This template is also SEO-friendly with many text elements that you can fill with content optimized for search engines. 

Template Brief

Template Preview

Use this Template

Landscape Photogrpaher 

Modern website template - personal portfolio website

This CSS website template will be perfect as a portfolio website or a personal website. It can be for a photographer as intended or any other person with a creative profession. 

Thanks to the broad About Me page that was designed to resemble a classic resume but with a modern twist in the form of animations and, duh, it's an interactive website, it can be perfect to land new clients and gigs. The monochromatic color palette of this website enforces a strong personal brand identity.

It's a fully responsive template that will help you create a beautiful, modern web presence. 

Template Brief

Template Preview

Use this Template

Personal Trainer

Modern website templates - personal trainer website

When I was looking for templates to include this list, I could not skip this one. It's a responsive HTML template for a business or a personal website. It has an online store functionality which makes it an ideal option for a multipurpose business website. You get to not only raise your brand awareness and land new clients but also sell products or services. 

This very modern template does a great job of showcasing a business offer and your personality. The layout is well structured but with enough room for animated, decorative elements that elevate this project to the next level of professional web design. The navigation is very clear and user-friendly. 

It's the best website to build a desired image among the targeted audience and to gain new clients. 

Template Brief

Template Preview

Use this Template

Gaming

Modern website templates - gaming community website

The last template on the list of the best free modern website templates 2023 is this gaming page. 

The black background is hypnotizing that it's hard to stop scrolling. It not only adds amazing style but also perfectly matches the theme of the website. Nothing screams gaming more than neons and darkness. It's a great template for streamers or other gaming service providers. It also gives an opportunity to connect with the community via blog posts. 

When we talk about games, the site must be very modern and aligned with the latest technology. This one definitely passes the bar. Subtle animations and social media integrations are the ultimate proof. 

Template Brief

Template Preview

Use this Template

Checklist for creating a modern website 

 

To make sure that your website has all the necessary elements to call it modern, I prepared for you a checklist for creating a modern website. If you want to learn more about creating websites in general, I recommend you to read my ultimate guide on how to make a website. It will help you to make even greater use of those tips. 

 

1. Mobile responsiveness 

Modern web design prioritizes mobile devices. Ensure your website is designed to be optimized for various devices, including smartphones and tablets. The design should adapt seamlessly to different screen sizes and orientations. 

 

2. Clean and minimalistic design 

Embrace clean and minimalistic design principles, featuring ample white space, clear typography, and a visually pleasing layout that enhances readability and user experience.

 

3. Intuitive navigation 

Create a user-friendly navigation system that is easy to understand and navigate, with clear menus and a logical hierarchy. It should be easy for users to find the information they are looking for. 

 

4. High-quality visuals

Utilize high-quality images, videos, and graphics that enhance the visual appeal of your website and engage users effectively. Try to find a balance between aesthetics and loading times, optimizing images for web and using efficient video formats.

 

5. Consistent branding 

Maintain a consistent visual identity throughout your website, including color scheme, typography, and visual elements, aligned with your brand.

 

6. Fast loading times

Optimize your website's performance to ensure fast loading times by compressing images. You must be also aware that page performance influences search results and your business. 

 

7. Clear call-to-actions (CTAs)

Strategically place clear and compelling call-to-action buttons or links to guide users toward desired actions, such as making a purchase or signing up for a newsletter.

 

8. Social media integrations

Seamlessly integrate social media into your website by including social sharing buttons, links to social profiles, or live social media feeds to foster engagement.

 

9. Accessibility and inclusivity 

Design your website with accessibility in mind, ensuring compliance with web accessibility standards and providing features like alternative text for images and keyboard navigation support.

 

WebWave free website templates - all you need to know 

 

WebWave is a drag and drop website builder. You can use it to build online stores and websites without any coding and web development knowledge and for free. Unlike in other popular website builders like Wix, or Squarespace, with WebWave, you can start your project from a blank page, or use a template. It's your choice. 

Speaking of templates, WebWave has many options available. All of them are fully responsive, optimized for mobile devices, suit various types of websites and purposes, and have great aesthetics. The main difference from Bootstrap or WordPress themes is that WebWave's are free. 

You can just browse through them, pick the website template you love and start using it in a page builder. There are no premium templates in terms of charges. All of them represent premium design and optimization but are available to everyone. 

Another great thing about WebWave is that you can edit and customize your template as much as you want. It's not just about changing the content. You can edit anything, move elements freely on the canvas and have a website straight from your imagination.  Add some plugins and integrations if you need to and design as if you were using a graphic design tool.

So if you want to make a modern website pick one of our best website templates or start with a blank page. The most important part is that you should have fun designing it. 

Join over 514 000 WebWave users and create websites with a true drag and drop website builder.

Start for free  ->

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WebWave drag and drop website builder lets you create unique websites. You can build your website from scratch by starting with a blank page, or choose various website templates from our free collection and modify them according to your needs. With WebWave website builder, you have a complete website design and hosting system at your fingertips.

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