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What Do I Need to Create a Website for a Small Business?


Ewelina Wróbel

Published: June 14 2023

Updated: 23 August 2023

Reading time: 14 min 54 sec

Table of contents

Are you a small business owner? Are you starting a business? Are you running a company Instagram, but want to establish credibility for your customers and create a web page? Wondering whether to contract someone to create your website or choose the best website builder for small business? Do you want to learn how a website should be built and what to look out for? Is it possible to get a free domain name? How much do you have to pay for hosting? How to create a website for online store?  Have you been looking for solutions to create your own website? I was also at this stage. I will take you step by step through our compendium of knowledge! 

Create a website for small business

Is it really possible to build a website for free?


Yes, it is possible to build a website for free using website builders such as WebWave, Wix, Weebly, WordPress, and more. These website builders offer their services for free, including a subdomain, which you can use to create a fully functional website.


However, it is important to note that setting up a website usually requires some monetary investment, and free website builders may come with limitations such as limited storage, bandwidth, and design options. While a free website may work and even attract visitors, it may not provide the same level of functionality and professionalism as a paid website.


Ultimately, the decision of whether to use a free website builder or invest in a paid one depends on your specific needs and goals.


Features to Consider When Choosing a Website Builder



Cost is a crucial factor when choosing a website builder. Different pricing models cater to various budgets and needs. Some website builders offer free plans with limited features, while others charge a monthly or annual fee for more advanced features. Weigh the pros and cons of each pricing model and choose one that suits your budget and requirements.

Ease of Use

The user interface and navigation should be intuitive and easy to understand, even for those who are not tech-savvy. Customization options are also critical, allowing users to create a unique website that reflects their brand identity. Drag-and-drop functionality and mobile responsiveness are essential features to look for in an HTML website builder.

Design Templates

Many website builders offer a range of pre-designed templates that can be customized to fit your brand identity. Consider the customization options available and choose a builder that meets your needs. Look for templates that align with your brand personality and style.

E-commerce Capabilities

For those looking to sell products online, e-commerce capabilities are a critical consideration when choosing a website builder. The ability to process payments securely and efficiently is essential, so choose a website builder that offers multiple payment processing options. Shopping cart functionality is also important, as it allows customers to easily add items to their cart and complete the purchase process. When evaluating e-commerce capabilities, look for features such as inventory management tools, shipping options, and tax calculation functionality to ensure that your online store runs smoothly and efficiently.

SEO Optimization

When choosing a website builder, consider the platform's SEO optimization capabilities. Look for a website builder that offers built-in tools for optimizing your site's metadata, generating sitemaps, and conducting keyword research. Integration with Google Analytics is also crucial, as it allows you to track key metrics like traffic sources, user behavior, and conversions.


To increase visibility on search engines, research relevant keywords and incorporate them strategically into your content. Make sure your site structure is clear and easy to navigate, with descriptive page titles and meta descriptions that accurately reflect the content of each page. Ensure your site is mobile-friendly and loads quickly, as these factors can impact search engine rankings.


To increase your site's visibility in search engine results, focus on optimizing your site for SEO using on-page SEO tools. Use relevant keywords in your content, optimize your images, and create compelling meta descriptions to improve your search rankings. There are several free keyword generators to choose from, such as Google Keyword Planner, Ahrefs Keyword Generator, UberSuggest, etc.

Customer Support

Different website builders may offer various types of customer support, such as phone or email support, live chat, or a knowledge base with tutorials and FAQs. Availability and response time are critical factors to consider when evaluating customer support options. Look for a website builder that offers 24/7 support and quick response times to ensure that any issues or questions can be addressed promptly.


In addition to direct customer support, many website builders offer online resources such as tutorials, forums, and blogs that can provide valuable guidance and troubleshooting assistance. These resources can be particularly useful for those who are new to website building or want to learn more about specific features or functionality. 


Tips for Building a Successful Website


Define Your Brand Identity

Implement branding for small business to take your online presence to the next level. Consider what sets you apart from the competition and establish a clear, cohesive brand identity that reflects your unique offerings and vision. Ensure this brand identity is consistently represented in every aspect of your website design.

Create Compelling Content

Your website is an opportunity to showcase your unique voice and perspective. Create engaging content that reflects your personality and point of view. Prioritize quality over quantity – it's better to have a few standout pieces of content than many mediocre ones.

Choose High-Quality Images

Visuals play a crucial role in attracting visitors, so invest in high-quality images that showcase your work effectively. Consider professional photography or learn how to capture great photos yourself. Optimize your images for web use and ensure they load quickly on all devices.

Optimize Your Site for Search Engines

Optimizing your website for search engines like Google will increase its visibility and attract more visitors. Implement search engine optimization (SEO) strategies, such as using relevant keywords in your content and meta tags, optimizing page titles and descriptions, and building high-quality backlinks from other sites.

Make It Easy for Visitors to Contact You

Don't miss out on potential opportunities because visitors can't figure out how to contact you! Make sure contact information is prominently displayed on every page of your website. Consider adding a contact form or linking to social media profiles where people can reach you easily. And don't forget about mobile optimization—make sure everything is easy to access on smaller screens, too.

Promote Your Site on Social Media

Leverage social media platforms to promote your personal website, Leverage AI like ChatGPT apps to create and share your content, and engage with your target audience. Regularly posting updates and interacting with your followers can help you expand your reach and grow your personal brand.

Track Your Performance

Use website analytics tools to monitor your site's performance, such as visitor numbers, bounce rates, and conversion rates. It is possible to improve your online presence by analyzing this data and making informed decisions.

Types of Websites You Can Build for Your Small Business

In today's digital age, having a website is essential for small businesses to establish a strong online presence and drive business. It is the first point of contact for potential customers and serves as a platform for showcasing products, services, and brand values.


A well-designed website can create a positive impression and give customers the confidence to do business with your company. It provides a professional destination for customers to learn more about the business, interact with the products or services, and make purchases if an e-commerce platform is integrated into the website.


Having a website for your small business also establishes legitimacy, seriousness, and credibility among your customers and potential clients. Without a website, it becomes challenging for customers to find your business and learn about what it offers. What type of site should you choose for your small business website? Let's find out!

Landing Page

A landing page is a standalone web page that is designed to persuade visitors to take a specific action, such as filling out a form, making a purchase, or signing up for a service.


Landing pages are usually created as part of a marketing campaign and are designed to convert visitors into leads or customers. Landing pages can be used for a variety of businesses, but they are particularly effective for businesses that offer a specific product or service or are running a promotional campaign.


Landing pages benefit your business by interacting and delivering your key brand message to consumers in the most effective way possible.


They can help you generate leads, increase conversions, and ultimately drive sales. One of the main benefits of landing pages is that they directly support your business goals.


By creating a targeted landing page that is relevant to your specific audience and their needs, you can increase the chances of converting visitors into customers.


When designing a landing page, it's important to consider its purpose and the action you want visitors to take. A well-designed landing page should include clear and concise messaging, a strong call to action, and a user-friendly layout. A/B testing can be used to determine which visuals and copy perform best with your target audience.

E-commerce Pages/Online Store

An e-commerce website is an online platform that allows businesses to sell products or services to customers over the Internet. E-commerce is a business model that enables the buying and selling of goods and services over the Internet. This means that transactions such as purchasing, invoicing, and payment processing all take place electronically.


E-commerce pages can be used by a variety of businesses, including those that sell physical products, digital products, or services. Examples of businesses that commonly use e-commerce pages include retail stores, digital marketplaces, and service providers such as freelancers, consultants, and trainers.


E-commerce pages offer many benefits for businesses, including increased reach, reduced overhead costs, and improved customer convenience. By having an online storefront, businesses can reach customers all over the world without the limitations of a physical location. This can significantly increase the potential customer base and lead to increased sales.


A portfolio website is a digital platform that showcases an individual's or a company's skills, work experience, and accomplishments. It is essentially an online portfolio that provides a convenient way for potential clients or employers to view your work.


For freelancers or individuals working in creative fields, a portfolio website can be an excellent tool for showcasing their work and attracting new clients. It allows for a more in-depth and interactive presentation of one's work than a traditional resume or CV.


Portfolio websites typically showcase a range of work samples, such as design projects, writing pieces, photography, or video productions. They may also include background information about the individual or company, such as their education, work experience, and professional skills. In addition, some portfolio websites may feature client testimonials, awards or recognition, and contact information for potential clients to get in touch.


For businesses, a portfolio website can serve as an effective marketing tool that showcases the company's products, services, and past projects or accomplishments. It can provide potential clients with a clear understanding of what the company does, what it has done before, and what makes it unique.


A portfolio website can also be used to build credibility and trust with potential clients, providing them with a glimpse of the company's capabilities and expertise.


Overall, a portfolio website is a versatile and effective tool for individuals and businesses alike to showcase their work, skills, and accomplishments. It provides a convenient and interactive platform for potential clients or employers to view their work and can significantly contribute to professional growth and success.

Event Website

An event website is a digital platform that is designed to provide information and details about a specific event, such as a conference, trade show, or concert. It serves as a central hub for event-related information, including dates, times, locations, speakers, sponsors, and ticketing information.


An event website can be used to promote the event, build buzz and excitement, and provide attendees with all the information they need to plan and attend the event. In addition, an event website can help organizers manage the event by providing a centralized platform for communication and registration.


Event websites are particularly useful for businesses and organizations that host events on a regular basis, as they provide a convenient and professional way to promote events and attract attendees.

How To Make a Small Bussines Website: A Step-by-Step Guide, Need to Grow Your Business

1. Pick a Domain Name

Decide a domain name that is relevant to your business and easy to remember. Make sure it is not already taken by doing a domain name search. 

Make it memorable and easy to remember

Your domain name should be easy to remember, spell, and pronounce. This will help your visitors to easily remember your website and share it with others.

Keep it as short as possible

Short domain names are easier to remember and type, which makes them more user-friendly. Ideally, your domain name should be less than 15 characters. 

Use keywords

Incorporate keywords that are relevant to your business or website in your domain name. This will help improve your search engine rankings and make it easier for potential customers to find you online. 

Make it brandable

Your domain name should be unique and brandable, making it stand out from the competition. This will help you to establish a strong online presence and build brand recognition.

Check for trademark infringement

Before you register a domain name, it's important to ensure that there are no trademark issues or legal conflicts with other businesses using the same name. 6. Research your domain name: Always research your domain name before registering it. Check for availability and make sure that no other businesses are using the same name. You can also use online tools to help you generate ideas or check availability.

Choose the right domain extension

The domain extension (.com.org.net, etc.) can have an impact on your website's visibility and credibility. Choose the extension that best fits your business or website. 

2. Register Your Domain and Pick Your Design and Hosting Providers

If you're looking to register a domain name and pick your design and hosting providers, there are a few steps you can take to make the process smoother and more efficient. Firstly, you need to choose a domain name registrar and register your domain name. You can register a domain name by following a few simple steps, as outlined in various online resources. Once you've registered your domain name, you can then choose a hosting provider and website builder that suits your needs. When selecting a hosting provider for your website, consider opting for Linux VPS hosting, which offers a secure and flexible environment for your online presence.

3.  Add Useful Pages and Engaging Content


This is the first page visitors see when they land on your website, so it should provide a clear and concise overview of your business and what you offer. It should also be visually appealing and easy to navigate.

About page

This page should provide more detailed information about your business, including its history, mission, values, and team members. It's a great way to establish a personal connection with your audience and build trust. 

Services page (if you offer services)

This page should provide detailed information about your services, including pricing, packages, and any additional information that potential clients may need. 

Products page (if you offer products)

Sell products online and make money! This page should provide detailed information about the products you offer, including pricing, features, and any additional information that potential customers may need. 

FAQ page

This page should answer common questions that potential customers may have about your business, products, or services. It's a great way to address any concerns or objections that may be preventing them from doing business with your company. 

Testimonials/reviews page

The reviews page should feature testimonials and reviews from satisfied customers. Business sites are a great way to build social proof and establish credibility with potential customers. In addition to these essential pages, it's important to ensure that your website has a clear and concise description of who you are. To gather valuable insights and continuously improve user experience, consider integrating website feedback tools that allow visitors to provide input on their interactions with your site.


Navigable Site Map

Your website should also have an easily navigable site map, and your contact information should be easy to find. Lastly, consider including testimonials on your website to showcase the positive experiences of your customers and to build trust with potential clients.


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4. Keep in Mind your Site's SEO

When creating a website, it's important to consider your site's SEO (search engine optimization). SEO refers to the practice of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. By improving your site's SEO, you can increase its visibility, attract more traffic, and, ultimately, drive more business.

Conduct keyword research

Researching and incorporating relevant keywords into your website's content is crucial for ranking higher in search engine results pages (SERPs). Use tools such as Google Keyword Planner or SEMrush to identify relevant keywords that your target audience is searching for.

Optimize your website's content

Ensure your website's content is well-written, informative, and relevant to your target audience. Use keywords naturally throughout the content, but avoid keyword stuffing, which can negatively impact your SEO.

Improve your website's loading speed

A slow-loading website can negatively impact your SEO, as well as user experience. Use tools such as Google PageSpeed Insights or GTmetrix to identify and fix any issues that may be slowing down your site's loading speed.

Make your site mobile-friendly

With an increasing number of people accessing the internet on mobile devices, having a mobile-friendly website is crucial for SEO. Ensure that your website is optimized for mobile devices by using responsive design and testing your site on various mobile devices.

Build backlinks

Backlinks, or links from other websites to your website, are a crucial factor in SEO. Focus on building quality backlinks from relevant and authoritative websites. By following these tips, you can improve your site's SEO and increase its visibility in search engine results pages (SERPs).

How to promote your business online?

Website builder for your small business will enable you to create a site. But how do you promote your business online in such a way that you gain new customers? One of the best small business principles is image action. You need to make people remember your name and choose your products. The competition is huge! But if you approach things right, everything will work out. 

Choose the Website Builder for Small Business and Make a Business Website for Free


Wondering whether to outsource the creation of the site to someone or take care of it yourself? You have three choices: you can choose WordPress, use a website builder, or have someone make your website. Bet on your own creativity! Use a business website builder and create a website for your brand yourself. Deciding on a website builder is a great idea—you can make your own modifications at any time. Website builder is a good choice for small businesses. It allows you to edit your website anytime, and you don't need a hired developer to make any corrections or changes. This is a great way to try your hand at online business and not overpay. 



WebWave website builder is an ideal option for beginners. Creating websites with WebWave is like working with your favorite graphics design program. You've got the freedom and flexibility to position, resize, and style elements on your web page without limits! 


You can create a simple store in minutes from ready-made elements. And even the most complex with the help of available plugins and integrations. We do not charge any commission for running the store. Different customers have different expectations and different needs, a good online store is one that allows everyone to choose their favorite method. At WebWave you can create such a store by offering your customers all the most popular payment and delivery methods. Selling digital products has never been easier. The online store in our website builder is perfect for selling digital products. The buying process and the shipping process are automated. WebWave also has very good support, so you can easily solve any problem.


We have a free plan, so you make a free website can, see how the website builder works, and check out the available options. You can use free responsive website templates or start from scratch to make a website. The choice is up to you. In the beginning, you don't need a large store - so the features that WebWave website builder offers will suffice to grow your small business.



Wix eCommerce is a complete solution for entrepreneurs starting an online business, retailers moving their stores online, and brands generating millions in revenue. The online store builder and advanced business features make it easy to launch, run, and grow your business.


Squarespace is a simple and intuitive website builder that is also great for startups. Its simple and clear navigation, many configuration options, and numerous templates all speak in favor of this website builder, which is why it is included in our list. 



GoDaddy's website builder is a user-friendly tool that allows you to create a professional-looking website with ease, even if you have no technical knowledge. GoDaddy's website builder also offers premium features that can help grow your business once your website is up and running. 



Pixpa is an all-in-one platform designed for creators and small businesses to create websites with ease. With its user-friendly interface, Pixpa allows you to select from a wide variety of templates and customize them to fit your brand's style and needs. Pippa's website builder is particularly well-suited to creatives, including photographers, artists, and designers, who require a visually stunning website to showcase their work.

My top 5 favorite WebWave templates for small business website

1. Template for a coffee shop

This template will perfectly reflect the atmosphere of your cafe. It is kept in the colors of coffee, so it is subconsciously associated with the product. It is also minimalistic and extremely stylish. This is one of my favorites. 


Template for a coffee shop small bussines website

2. Lifestyle blog template

If I were writing my blog, this is certainly what it would look like classic, minimalist, and sophisticated at the same time. The reader can focus on the content without being distracted by unnecessary elements. This is the perfect choice if you are looking for a small business blog template. 

Lifestyle blog template

3. Template for a wedding photographer

A wedding photographer's website should look like this: minimalist, elegant, associated with the wedding. If I came across such a website, I would choose it. 

Template for wedding photographer

4. Template for artists

If you are an artist and want to increase your dissemination and start selling your stuff on the Internet, such a template will make it easier for you. You will present your offer perfectly and encourage your audience to buy. In addition, an extensive about me section will let you get to know your customers. 

Template for artists

5. Template for a personal trainer

When looking for a personal trainer, I have often come across terrible sites that do not represent their offerings in any way. Your website is your business card. So if the site is not attractive in any way, clients are unlikely to want to work with you. However, if you put up a site that expresses the specifics of your industry, there is a good chance of gaining an audience.  

Template for a personal trainer small bussines website

Top 5 best small business websites for me

In this article, I also want to show that small businesses can have great websites. Here is a list of the best website for me. 

1 . Aroz Jewelry

It's a website that, despite the large number of products, has been made in a mini-minimalistic and elegant way, which is well suited to the jewelry industry. Interesting design, color, and many different features make the site pleasant to browse, so the shopping experience will also be high-level. If you want to create a site in this style, website builder software is the perfect solution. 

Aroz Jewelery

2.  Ladies Get Paid

This membership website offers courses for women to help them grow and develop their careers. With pastel colors, the design perfectly captures what matters most. Clear menus and seamless navigation through the various pages make browsing quick and pleasant. Such a design is a great option for small business websites. 

Ladies Get Paid
Ladies Get Paid

4. Sweet dreams

This is a store where you can find CBD oils. The excellent design, simple navigation, and orderly view on the home page make what products are on offer immediately apparent. Presented in this way, the offer encourages purchase and shows the product from the best side. A simple website builder, like WebWave, is enough to create such a site. 

Sweet dreams
Music Audience Exchange

5. Music Audience Exchange

The website was created to create partnerships in the music industry - between musicians, producers, or others. Entering the site, you will immediately feel like you are at a music concert. It's perfectly done, minimalist, but effective. 

3. Good Vibes All Purpose Cleaner

It's an e-commerce site for cleaning products. It perfectly shows what is most important, and from the first impression, it is perfectly clear that it concerns this type of business. A simple website, minimalist and clear—what more could you want? This is a great way to introduce a small business in 2023. 

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Do you want to make your own business website? We hope you no longer have doubts and know what to focus on. With WebWave, it will be fast, hassle-free, and fun for you! You can run your creativity and get inspired by our template suggestions. So, what do we do? The world is standing open and waiting for your business website!

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Does every small business need a website?

While it's not necessarily mandatory for every small business to have a website, having an online presence can significantly benefit your business in many ways. Having a website can help small businesses increase their flexibility, control, branding, and credibility. A website can also help small businesses reach new customers and expand their market reach. In fact, research shows that 84% of U.S. consumers believe a business with a website is more credible than one that only has a social media presence. Additionally, having a website is an opportunity to make a great first impression and give people comfort that you're a real business. It's also worth noting that creating a website is not as expensive or challenging as it once was. With website builders like WebWave, Wix and Squarespace, it's relatively easy to create a professional-looking website without any coding knowledge. While it's true that creating a website may require some investment of time and resources, the benefits of having a website can be significant, especially for small businesses that don't have the resources to attract exceptional people outside of their local market.

Should I create the site myself or outsource it?

The key is to choose the right website builder platform. Opt for the one that offers a free plan so you can learn all the functionality and how the tool works without paying any fees. 

Is it possible to build a website for free?

Yes, it is possible. At WebWave, you have the opportunity to create a website for free. To use the website builder, you don't need to purchase a special plan. So you can check out all the features, see how pages are created with us, and test your capabilities. Only when you want to make the site public under your own domain will you have to reckon with the purchase. However, it is a small amount - we have different plans, so there is something for everyone. A domain name is your website's address on the internet, and it's what people type in their browser to access your website. You can register a domain name for a relatively low cost, and some website builders even offer a free domain name as part of their package. If you're not ready to invest in a domain name, you can still create a website using a subdomain provided by the website builder.

Does selling online require having your own site?

Selling online does not necessarily require having your own website. There are many different ways to sell products and services online, and not all of them require a website. While owning and operating a standalone website can be a valuable asset in the long run, it's not a requirement to start an online shop. For example, you can sell products on popular online marketplaces like Amazon, Etsy, or eBay. These platforms already have a large audience, making it easier to reach potential customers. Additionally, they provide tools and resources to help you set up and manage your online store. If you're currently selling on one of these platforms and want to learn how to start your online store, there are many resources available to help you get started. So, it's not necessary to own a website to start selling online, but it can be a valuable asset to have in the long run.

Is Wix good for small business?

Wix offers many possibilities, but it may prove too expensive for a fledgling business. It's better to decide on a smaller tool that has the same and more features that you can use to create a website. Bet on WebWave drag-and-drop website builder, which is ideal for small and start-up businesses because of its low fees. Remember, too, that it costs nothing to create a site in our website builder. Only its publication under your own domain requires the purchase of a package. 

Is WordPress good for a small business?

Yes, WordPress is an excellent platform for small businesses, and it offers many benefits that can help businesses grow their online presence. One of the best things about WordPress is that it's user-friendly and easy to use, even if you have no prior coding or design experience. This makes it an ideal choice for small business owners who want to create a professional-looking website without having to hire a web developer. Moreover, WordPress is highly customizable, and it offers a wide range of themes and plugins that can help you create a website that meets your specific needs. Remember, however, that WordPress, by design, was meant to be a content publishing system, so despite the expansion, this is still its main focus. Importantly—too many plugins and add-ons can cause difficulties. It can be very difficult to find the compatible one you care about. However, you will definitely find more features in WebWave website builder. WebWave was created with small businesses in mind, so it is perfectly suited to the needs of such users. Simple navigation, ease of use, and the ability to modify each element yourself – WordPress does not offer this.