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15 Best Creative Website Templates 2023. Make an Outstanding and Responsive Website For Free

Monika Buchelt 

Monika Buchelt

Published: 05.07.2023

Reading time: 8 minutes 37 seconds

Some might argue that a "creative website template" is an oxymoron. How a template, something made out of patterns and with repetitiveness in its DNA, can be considered original, one-of-a-kind, and suggest new solutions? Well, I firmly believe it's possible. 

What's more, I believe that not only a template can be creative, but the website based on it can be creative and surprise visitors. Just because you don't write the code for your page yourself, doesn't mean that your website has to look dull. Website builders and templates revolutionized the way we think about web creation. Even those people who are not tech-savvy can have a website that will look like no other and leave everyone speechless. With website builders like WebWave, you can customize, personalize and change every element of your website and page template. And that's all possible with no coding knowledge on your end. 

To make it even easier for you, I shortlisted the 15 most creative templates from WebWave responsive website templates collection. Browse through them and get inspired to create your project from scratch or pick the one you like the most and use it for free. 

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15 Creative Website Templates 

Gaming

Creative website templates - gaming community website

Let's start with this stunning and mysterious template made for a gamer/streamer website. This creative HTML website template perfectly captures the gaming atmosphere. Dark background evokes the right impression and allows neon elements to pop. 

The use of gradients on buttons deserves a shout-out. It not only reflects the neon lights that you can come across in any gaming setup but also taps into the UI of many gaming services. It's a very clever way to express the energy of the gaming community. Additionally, this is a blog template that creates a great opportunity to grow the community thanks to SEO traffic.

Template Brief

Website type: personal website, community website 

Pages: homepage, upcoming streams, blog

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: blog

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Wedding Photography

Creative website template - wedding photography portfolio

This HTML template couldn't be more different from the previous one. It was designed as a portfolio for a wedding photographer. It's minimalistic, but definitely not boring. All thanks to the creative use of colors. Light green perfectly plays with the backgrounds of wedding images that are usually in the natural environment. Such details prove that it's very thought-through and planned. 

Subtle image animations that you can spot in the wedding stories section on the homepage elevate this minimal portfolio to another level. They not only make the template even more creative but also enhance the user experience, because the website becomes more engaging. Another great thing about this template is that it has an online store functionality. It makes this template an excellent option for a photography business. 

Template Brief

Website type: portfolio

Pages: homepage, clients' stories, offer, testimonials, about me, contact 

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: e-commerce, contact forms

Use this Template

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Beauty Gallery

Creative website templates - beauty gallery business wesbite

Beauty Gallery fully responsive template offers a minimalistic approach to web design with a creative twist. Light pink, gray, and white color scheme help to create a professional impression aligned with the business profile of this website. The simple section-based layout is nicely elevated by gradient shapes floating around the page. 

A great thing about this website theme is that it's multipurpose. If you opt for a different color option, you will have a website for a different brand. Using a template that is so versatile and highly customizable is great for professions on a creative market. And with this template creating a blog for your business is as easy as ever, because of pre-made article layouts and blog pages. 

Template Brief

Website type: business website

Pages: home, about, services, pricing, gallery, blog, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities:  blog, Google map, contact form

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SUAZI Projects

Creative website templates - business website for a design studio

SUAZI Projects is an HTML5 template for an architectural agency. This project definitely stands out from the crowd from the start. As soon as you open the website, you get to see an interesting hero section with a hero image split into smaller images in various shapes. And that's not it, all those pieces are animated and fly in from the top of the page into their desired positions. 

As you scroll down, you get to see images with the parallax effect creating a sense of depth and catching attention. This easy-to-use effect (in WebWave you add it to images with just one click with no need to customize code) enhances your website to the highest web standards. 

Template Brief

Website type: business website, portfolio

Pages: home, about, gallery, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: contact forms, Google map

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Amore Wedding Photography

Creative website templates - wedding photography portfolio

This portfolio template is ideal for a creative wedding photographer who has their own style. The creative use of beige background throughout the entire project helps to make a high-quality impression. Black and white photography shines on such an elegant background. Dark and light colors complement each other creating the effect of a cinematic feel

This website has a one page layout but is still nicely divided into thematical sections and is easy to navigate thanks to the smart use of whitespace. It will work great as a page for a creative agency as well. It's a great website template for incorporating storytelling techniques that are much appreciated on agency websites. 

Template Brief

Website type: portfolio, business website 

Pages: home, services, clients' stories, approach, about, contact, blog

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities:  blog, contact forms

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Black Friday Landing Page 

Creative website template - black friday landing page

Black Friday is a day when every business owner and online marketing specialist needs a landing page for their product. The one that I picked from the collection of HTML templates, is not only a high-converting page but also a well-looking project. The creative design choices don't overpower the most important information about the special offer and your products allowing the client to focus on them. At the same time, the animation of the hero image makes them hungry for more and hooked. 

The website is easy-navigate and creates an exceptional user experience. It follows all the ecommerce best practices. The offer is clearly displayed, call to action and cart buttons are easy to spot and transparent in the way they work. 

Template Brief

Website type: landing page 

Pages: homepage

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: ecommerce

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Culinary Workshops

Creative website templates - culinary workshops business website

This is another responsive creative website yet this time designed as a business page for a culinary workshops studio. The main purpose of this website is to have a convincing demo of the studio's offer that will convince visitors to book a workshop. 

All the goals are achieved thanks to a clear layout and navigation that are enhanced by a bold color scheme. The visual representation of a Gift Voucher that they offer is both eye-catching and playful. Not to mention, that hooked users, can quickly become clients thanks to the exceptional online store functionality that this template also offers. 

Template Brief

Website type:  business website, online store

Pages: homepage, offer pages, blog

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities:  ecommerce, blog, contact form, Google map

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Coming Soon

Creative website template - coming soon landing page

This a very simple landing page template that is ideal for creative startups that are just getting started and need, for example, an app landing page. Gradient background in vibrant shades evokes creative connotations in mind making the visitors excited for the next to come. 

Besides that, this is a fast-loading website that enhances the user experience and makes this project even more functional. You can easily use a creative template like this HTML website theme for a different type of business. A creative agency, clothing store, or software company can all make use of it. 

Template Brief

Website type: landing page 

Pages: homepage

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: -

Template Preview

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Interior Design Studio

Creative website templates - interior design studio business website

This is an interior design agency template. It's modern and sleek but with a creative and unexpected twist. The bold design choice with a split hero section definitely paid off. The website captivates visitors' attention from the beginning. The background nicely plays with the shape of the images creating depth. It's also with mentioning, that this geometrical play, is also a great node to the business profile of this website. 

Neutrals from the color palette are nicely complemented by the vibrant periwinkle shade. Everything makes a cohesive composition that builds the authority and credibility of this design studio. The layout is very airy leaving enough space for the content to stand out. It not only makes this template very modern but also easy to navigate. 

Template Brief

Website type:  business website/portfolio

Pages: home, previous projects, about us, contact 

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: contact form, Google map

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Landscape Photographer Portfolio

Creative website template - landscape photographer portfolio

I have one more portfolio site template for you. This time it's for a landscape photographer. It's a monochrome template with a color scheme inspired by stunning sunsets from all around the globe. The hero section shows the personality of the photographer right from the start. The cheeky "Hi, it's me" interactive text with the arrow ignites the conversations and makes the visitors feel welcomed right away. 

This template was designed to showcase the exceptional work of the photographer and land new gigs (hence the broad about me page). However, you can easily customize it to suit different types of business. Think about the travel agency and how well all the beautiful locations would look on this website. 

Template Brief

Website type:  personal portfolio

Pages: homepage, portfolio, about me, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities:  contact form

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Universal Landing Page

Creative website templates - universal landing page

This universal landing page offers various ways of customization. Use creative skills and imagination to achieve the results you want in a code-free way. This template, however, is a great starting point for building a high-converting landing page. you can use it to sell, to inform about a special offer, or to generate leads

The section-based layout allows for displaying all the content and selling points in a clear manner while at the same time avoiding being boring and dull. The background image, which reappears every two sections, builds a cohesive look but also creates a sense of depth, and adds an elegant and sophisticated touch. 

Template Brief

Website type:  landing page 

Pages: homepage

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: ecommerce, contact form

Template Preview

Use this Template

S&A Construction

Creative website templates - construction company business website

How to make a creative website for a construction company? Is it even possible? This responsive HTML template proves that it's not out of reach. The color scheme of this project is compatible with the business profile, but that doesn't make the website look like every other. The website is vibrant and full of color. The layout is well structured and it's easy to find all the necessary information there. 

You can tell that it's a professional website focused on landing new clients and focused on building authority for this business. It even utilized the blog feature as a way to tell what's new in the company. It's a smart and creative use of a page builder. 

Template Brief

Website type:  business website 

Pages: homepage, news

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: blog, contact form, Google map

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Magic of The Moment

Creative website templates - photography portfolio website

Magic of the Moment is a photography portfolio website that stunts sleek animations and an unusual coral-led color scheme. It captivates the attention with inviting special effects that don't overpower the content, but still manage to show creativity and modern design practices

This is a multi-purpose website. It shows the portfolio, serves as a business card, and finally helps to land new clients. With a project that is finessed like that, it's possible. There is a place for every aspect and a harmonious final impression. 

Template Brief

Website type:  portfolio

Pages: home, about, services, gallery, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: contact form, Google map

Template Preview

Use this Template

Go Movement 

Creative website templates - dance school website

Go Movement is a template for a dance school. It captures the wild energy of dance within its design. The colors, the layout, and many decorative elements. It all speaks to a young and creative audience that might want to join these classes.

But this page is not only about vibes. It's a functional, interactive site that checks off all the boxes when it comes to running a business online. You have a functional and customized contact form to contact clients and book their appointments. 

Template Brief

Website type:  business website 

Pages: home, about, gallery, contact

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: contact form, Google map, newsletter sign up

Template Preview

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Pet Care

Creative website templates - pet care business website

The last template on the list is a colorful Pet Care business website template with a blog. Round backgrounds and decorative elements are what make this website stand out. It also builds an image of this business as a friendly place that you can trust with your pet. 

The blog feature is great from the business perspective since it will help you drive more traffic to your website and increase revenue. If only you do it right and pay some attention to SEO, you can be certain, that your beautiful website will be visited by many people. 

Template Brief

Website type:  business website 

Pages: home, services pages, blog

Responsive web design: template is optimized for desktop, tablet, and mobile (horizontal and vertical)

Functionalities: blog

Template Preview

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What makes a website design creative?

 

I decided to make a list of the things that make a web design project creative. These are the key points worth following:

  • Think outside the box - break away from conventional design patterns and explore innovative approaches to make your website stand out

  • Embrace unconventional layouts- be open to unique and non-traditional page structures that add a sense of creativity and originality to your design

  • Utilize captivating visual elements - incorporate visually striking elements such as graphics, illustrations, or high-quality imagery that instantly catch the user's attention

  • Pay attention to aesthetics - carefully select color schemes, typography, and imagery that harmoniously blend together, creating a visually appealing and cohesive look for your website

  • Ensure intuitive navigation - create a user-friendly interface that allows visitors to easily navigate through your website and find the information they need without any confusion

  • Integrate interactive elements - engage your audience by including interactive features like animations, videos, or scroll effects that enhance the overall user experience

  • Make it memorable - aim to create a website that leaves a lasting impression on visitors, ensuring they remember your brand and return for more

  • Focus on user-centric functionality - prioritize the usability and functionality of your website, ensuring it is optimized for different devices and provides a seamless browsing experience

 

How to make a creative business website?

 

If you want to make a website for your small business, you probably have dozens of questions in your head. What tool should I choose? Is WordPress a good option? If so, then which WordPress theme should I pick? And what if I want to have an online store? Is Shopify the only option for you? And how to get your website going? Answers to all those questions you will find in our small business website article. 

Now, let me just give you some tips on how to make a creative business website. 

  • Define your brand identity and establish a clear vision for your website

  • Understand your target audience and tailor the design and content accordingly

  • Design a visually appealing layout that aligns with your brand aesthetic

  • Incorporate striking imagery, typography, and color schemes that reflect your business's personality

  • Utilize whitespace effectively to create a clean and modern look

  • Focus on intuitive navigation and organize content in a logical manner

  • Implement interactive elements like animations, videos, or interactive forms to enhance user engagement

  • Include a strong call-to-action to guide visitors towards desired actions

  • Optimize your website for search engines through proper SEO techniques

  • Regularly update and maintain your website to keep it fresh and relevant

 

Now you're ready to unleash your creativity and create whatever page you want. Happy designing! 

Join over 514 000 WebWave users and create websites with a true drag and drop website builder.

Start for free  ->

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