Wordpress, WIX, or WebWave? Which Website Builder is Better? 

SEO Case Study

What's the website good for, if nobody visits it? When creating WebWave website creator, we always attach great importance to how projects created in our tool are positioned in Google. We were curious about the effects of our work in practice. That is why we've decided to conduct research on this subject. We've created 3 almost identical websites using 3 different tools - WebWave, WIX, and Wordpress. For several months, we'd been observing in what positions they are displayed in the Google search engine. We've analyzed and described the results of our study. What is the best website builder for SEO? Check out our case study!

The genesis of the study

Website Builder is a tool that allows you to create a website without having to write code by hand. Often you can meet with the statement that sites created in such tools rank poorly and that a site coded by hand, or created using CMS tools, such as Wordpress, perform better in the search results of Google. At WebWave, we have been creating website builder for years. Our primary goal is to to leave developers free and not impose rigid schemes or templates on them. The idea is that without coding, you can build a site with a unique and exceptional design graphic design. However, what good is a website if no one visits it? That is why we pay special attention to how the sites created in our tool position themselves in the results of the Google search results. So we decided to investigate how it really is with this positioning. Do actually pages created in the creator perform in Google results worse, or is this just a stereotype built at a time when website builders were still very simple and poor products suitable only for basic applications. We conducted a months-long study in which we compared how very similar pages would fare in the results of the Google search engine would perform very similar websites created in different tools. We tried to eliminate all external factors, so that the only reason that could affect the result was the quality of the tool used.

When it comes to website builders, each platform has its own strengths and weaknesses. However, if we talk about SEO case study for small businesses, it's important to consider factors such as code quality, page loading speed, and affordability. According to a study, websites created using WordPress have better code quality, are lighter, and load much faster than WIX sites. This can have a significant impact on SEO as Google takes page load speed into account when ranking websites. On the other hand, WebWave is considered to be more SEO-friendly than WIX and has an affordable price for small businesses. 

In addition, we will learn the answer to the question of what positioning looks like from a layman's point of view and we will show step by step how we arrived at it.

What were the main assumptions of the study?

We have devoted a lot of work to make our research impartial and authoritative. To do this, we've created a number of assumptions, the most important of which are:

• Keyword - We’ve come up with the fictional word 'risuskariasus'. The word has supposed to combine tai-chi and crossfit :). Google, before the start of our test, had not returned any results for this word.

• Random domain - We've generated a .pl domain of 10 random characters for each page.

• Page layout - Each site consists of a homepage and a blog page.

• Content - On each home page, the text was added that has been about 300 words long and the keyword density was 2%. We've placed one similar article on each blog.

• Pictures on the page - We've put one picture on each page. The graphics differ from each other, but they all depict the meditating person against the backdrop of nature.

• Research duration - We conducted the research for over 6 months. The idea was to get the results as accurate as possible.

• We’ve conducted the research from the perspective of a typical website builder. So we didn't use any advanced tricks far beyond the reach of such a person.

Test procedure

After preparing the pages, the actual test has begun. The study schedule was as follows:

• Publication of pages, without blog texts;

• Google indexing pages;

• Adding a blog entry on each page;

• Works on SEO;

• Leaving pages for indexing;

• Further data collection. 

Results

We've made observations in two ways. First of all, we've manually checked the results.Below you can see screen taken the day before the study was published .As you can see, the page created in WebWave has remained the first place of the results Wordpress has come second, followed by WIX.

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Based on the technical analysis of the created pages, we can clearly state that the page made in WebWave wins. It is the best in terms of quality of generated code, page loading speed and size, and position in Google search results (SERP).

However, second and third places may raise some doubts. Page created in Wordpress has better code quality, is lighter, and loads much faster than the WIX site. The page made in WIX has ranked higher in Google search results. So which of these two tools is better suited to creating well-positioned pages? In our opinion it's Wordpress. The position in Google search results can be impacted by many independent factors. One external link or even average visit length on the page may have changed the order of the results. Such factors in the conditions created by us could prove crucial, but in the real world, they wouldn't matter much compared to the quality of the generated code.

SEO case study conclusion

As you can see, the pages created in website builders can be high in Google Search Engine ranking. They can even achieve a better result than pages created in WordPress. Building websites with the use of website creators do not interfere with SEO. At the same time, it significantly speeds up and streamlines the process of creating and maintaining the site. Professional website built in WebWave wins in the race for top positions in search results. All you have to do is create an SEO checklist and act according to white-hat SEO.