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Reading time: 9 minutes

Published: 8 July 2024

08 July 2024

Best Website Design Trends in 2024 You Don't Want to Miss

What 2024 web design trends are worth knowing and implementing on your website? Why is it worth keeping up to date? In this article, I'll take a look at design trends in 2024, and consider which ones can help you beat your competition!

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Why is it important to be on trend?

The world is constantly experiencing unpredictable events and significant changes that alter how individuals interpret and interact with information.

From the increasing climate crisis and crucial elections to violent conflicts and the emergence of artificial intelligence, global events influence people's emotions and choices, affecting how they consume content and what they pay attention to. 

This is why businesses rely on trend forecasting and strive to adjust to the latest developments in their operations, production methods, communication strategies, and technologies. The same principle applies to e-commerce website design trends that determine the path your site should follow. 


Top Web Design Trends for 2024

1. Videos as Design Components

By incorporating videos into your website, you can bring variety to its content. Adding a video to your site can enhance user engagement, as people prefer watching to reading text. By including videos, users can quickly grasp information that would have taken longer to understand through text alone.


2. Interactive Fonts

Web designers are enthusiastic about experimenting with various fonts, and dynamic fonts provide them with the opportunity to do so. Therefore, it is crucial to select the appropriate fonts and employ them in innovative ways. The availability of advanced tools and technologies allows us to unleash our creativity and imagination when utilizing fonts. Interactive fonts will make your website more appealing to the user.


3. Experimental Typography

The way users navigate websites has been greatly impacted by scrolling transformations. This trend is expected to continue into 2023, with advancements in Horizontal Scrolling, Scroll Animations, and Scrollytelling.

Experimental Typography

The incorporation of experimental typography in web design has led to websites becoming more interactive and user-friendly, moving beyond simply serving as a means for online connectivity. These enhancements allow users to have more engaging experiences on websites while still obtaining the desired information.


4. Minimalism

The current trend is towards simplicity and minimalism in web design. Designers are revamping the traditional look of websites and including only essential visual and functional elements. A clean and minimal website with only the necessary components can greatly improve loading times and deliver a seamless user experience.

Organizing elements simply and prioritizing the content that website visitors prefer can lead to increased time spent on your site. This can also help boost your rankings on search engines. Additionally, by simplifying code and reducing page size, you can enhance your brand's image and remain stylish and timeless for a long time.

If you want to create a minimalist website yourself, take a look at the AI website builder. It's a great option for getting your website online. With WebWave, you will be able to create a website on your own, because you don't need to know coding rules. 


5. Asymmetrical layouts

It goes without saying, but applying extraordinary visual approaches and making interesting design decisions are essential for a captivating website design. Everyone strives to stand out from the competition and have something distinctive about their brand identity. Asymmetrical layouts serve exactly this purpose.

They add a sense of unpredictability and provoke visual interest in your users, making them spend more time on your website and remember your brand. An asymmetrical layout creates a dynamic and visually striking surrounding, prompting your audience to engage more and make a choice in your favor.

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6. 3D Elements

3D elements can be a great enhancement, even to a simple subpage. They will be especially important in the portfolios of web designers or graphic designers.

By incorporating personalized 3D components, you can effectively display your products and services more realistically. This allows customers to thoroughly examine every aspect and feature of your product and interact with it as if it were in front of them. These immersive experiences capture the interest of individuals and encourage them to participate and engage for an extended period. These types of elements will be great for website navigation. 

3d elements


7. Extended reality

Attractive and authentic user interfaces are now prevalent features on the majority of websites. In today's competitive landscape, the integration of Augmented Reality (AR) is what can captivate the interest of contemporary users.

This upcoming trend will enhance individuals' understanding of reality and offer valuable content to your audience, assisting them in making informed purchasing choices. Envision a scenario where your forthcoming website allows customers to visualize how your product would fit into their environment and address their needs in real life.


8. Chatbots

Even though chatbots have been in existence for some time, you may be questioning why I am highlighting them as a design trend for 2024. However, as incorporating generative AI with your CRM and data becomes simpler, I anticipate that we will witness a rise in the number of businesses utilizing them.

While it may not fit the technical definition of a web design trend, it is a tool that more companies will be embracing this year and in the future, including your competition.


9. Scrolling Effects

Scroll-triggered animations, known as scrolling effects, are becoming more common on websites and are considered to be one of the top web design trends of the year. They are utilized to engage users, indicate transitions in content, and enhance the overall browsing experience with a sense of depth.


10. Natural and Organic Textures

Utilizing natural textures as a backdrop for a playful yet uncomplicated font can enhance the aesthetic appeal. Select textures that align with your industry and showcase your products effectively.


Natural and Organic Textures

Incorporating natural textures can also convey your company's commitment to sustainability and environmental consciousness.



I think it's very important to keep up to date with web design trends, especially if you work in the marketing industry or run your own business. I hope my overview allows you to be a little more up-to-date and find your way around web design. 


What are the top website design trends for 2024?

 The website design trends for 2024 include an emphasis on animation, user experience, graphics, gradients, and innovative navigation techniques.


How can I stay updated on the latest web design trends in 2024?

You can stay updated on the latest web design trends by following reputable design blogs, attending design conferences, and exploring design inspiration websites.


Why is user experience (UX) important in website design for 2024?

User experience plays a crucial role in website design for 2024 as it focuses on creating web experiences that are visually appealing, interactive, and accessible to resonate with users.


What role do color schemes play in modern web design trends for 2024?

Color schemes are essential design elements in modern web design trends for 2024 as they can enhance the aesthetics, create visual hierarchy, and evoke specific emotions on web pages.


How can I incorporate 3D design elements into my website for 2024?

You can incorporate 3D design elements into your website for 2024 by using modern design tools, implementing responsive design techniques, and experimenting with geometric shapes.


What are the essential web design elements to focus on for 2024 and beyond?

The essential web design elements to focus on for 2024 and beyond include accessibility, interactivity, visually appealing layouts, responsive design, and creating immersive web experiences.


Why should businesses consider hiring a design agency to create their websites in 2024?

Businesses should consider hiring a design agency in 2024 to leverage their expertise in the latest design trends, ensure professional graphic design, and take their web presence to new heights.

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