How to Set Up a Google Business Card?
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6 minutes 32 seconds
Google business card is an absolute must-have for any business. It performs a similar function to its paper counterpart but offers many more possibilities. What are they? What does setting up and editing a Google business card look like?
Find out everything you need to know. Find out how the My Business card will help your local business grow!
What is a Google business card?
Let me start with some clarifications. Until recently, we have used the name Google My Business Card, and as of 2022, we have already used the term Company Profile on Google (this article uses both forms). What does the name refer to?
A Google business card is an essential tool for any self-respecting company, especially stationary ones providing services in a specific location. Why? The company's profile conveys to customers all the information that is important when choosing a specific service, such as address, opening hours, phone number, or reviews by other users. You can also supplement it with photos, posts, or promotions.
A Google business card is a great company to show off to customers - exactly like your own website. If you don't want to pay for its creation, you can hand over this activity to AI website builder. With WebWave AI, you can create a site in as little as 3 minutes, and then modify it at will.
The company's business card is displayed:
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in the Knowledge Panel in the search results (after entering the exact name or address of the company, a box appears on the right with all the necessary information),
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in the Google Maps 3-pack (Google usually selects the three best-run profiles that match the user's query and location and shows them at the top of the search results),
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in Google Maps (when you type in a search term in Google Maps, the entire list of companies is displayed along with the average ratings and number of reviews).
What does a Google business card give you?
The answer is obvious. A Google business card allows you to present your business online. Turning the situation around, you have no chance of appearing in search results and attracting local customers without a Google business card.
It's really great and — just as importantly — free advertising of your business. Besides, your company's information is automatically included in the Google Maps database, so it will show up in local searches for this tool.
The benefits of having a business card in Google My Business are, of course, many more. Let me list some others:
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Having a verified company profile on Google increases the credibility of your business.
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Customers can leave reviews and ratings, giving each other valuable feedback. Responding to each one (including negative reviews) proves your commitment to customer satisfaction.
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By integrating with Google Maps, customers will get driving directions, improving their overall experience with your company.
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How much does it cost to run a Google business card?
You know it's worth it, but you're afraid to ask the price.
So let me assure you:
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A business card on Google is free.
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You don't pay for visibility, extension, or displays.
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No one will call you to ask for payment.
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You will not receive a paper invoice.
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You will pay for all services with the card assigned to your Google account and receive an invoice via email.
You can read about how to add a company profile on Google's official blog
Verify your company's business card on Google
If you fail to verify your Google business card when creating your profile, the “Verification” button will reappear. Go through this step again, and if that doesn't help either, try another verification method. The method may depend on your business category, public information, region, or support availability.
Once the process is successful, you can keep updating and adding information about your business. You can also make customer contacts directly through your profile. Keep in mind, however, that you may be asked to go through verification again after each information change. Be patient: it will take some time (even a few weeks) before the updated information appears on Google.
Standard verification methods are:
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phone or text message,
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e-mail,
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video recording,
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live video call,
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mail.
How long does it take to verify a Google business card?
Business card verification usually takes up to 5 business days. However, this depends on the verification method you choose and your location, so the process may take longer.
Do you think the wait is too long? Contact Google My Business support! Support should push the issue forward.
How to position a Google business card yourself?
Google My Business card management requires optimization. It is not enough to enter basic data and expect it to bring amazing results.
Only through optimization will you influence better positioning of your Google business card. It's also a great way to promote a company that doesn't yet have its own website.
What do you need to pay attention to? Google's algorithm takes into account such factors as:
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relevance and usefulness of your business card to the user,
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the distance of your location from the user's location,
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the number of reviews and other information about the company.
Taking this into account, take special care in these areas:
Correct and up-to-date data
Make sure all the information you provide is correct. Update opening hours whenever necessary.
Description
Refine the description of your business card. It should be SEO compliant, i.e., include the phrase you want to rank for. Also, try to provide comprehensive information for customers - think about what questions they ask most often and address them in the “Questions and Answers” section. Mention supported payment methods. If possible, put a map or business card on your website.
Questions and feedback
In Google My Business, users can leave you feedback and questions. And you must try to answer them as quickly as possible. This will positively affect the credibility of your business.
What if you don't have any reviews yet? Ask your friends, colleagues and, of course, customers for them. Offering a discount in exchange for a written review can be an effective incentive. But remember: don't force content and ask for reviews from those customers who are most satisfied with the service.
Photos
Good quality photos are sure to attract attention and help present your business. You have an impact on the viewer's first impression. Take advantage of it!
Include photographs of:
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of employees,
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of products,
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exceptionally successful implementations,
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the internal and external appearance of your premises.
Users will be able to get a better idea of how a visit to your business will go and what results they can expect. And this helps allay their possible fears. In addition, profiles supplemented with photos are ranked higher by Google, so you increase your chances of getting noticed.
Events and posts
Use the “Update” tab to add information about upcoming events, special offers and other news. The more details you enter into the Profile, the better the ratings.
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Summary
A Google business card is a great option for showing customers your services. It's worth considering and including any useful information.
FAQ
How do I find my business on Google?
To find your business on Google, ensure you have created a business profile on Google. Use the Google search and maps functionality to locate your business by entering your business name, and make sure your business info is accurate and up-to-date.
What steps do I need to take to create a business?
To create a business, start by registering your business name and obtaining any necessary licenses. Then, set up a Google business profile to manage your business effectively and enhance your online presence.
How can I create a business card in Google?
You can create a business card in Google by using Google Docs. Search for business card templates on Google Docs, select one that fits your style, and personalize it with your logo, contact details, and business info.
What are the benefits of creating a business card?
Creating a business card helps you network effectively by providing potential customers with your contact details and services. It serves as a tangible representation of your brand and can enhance your credibility in business interactions.
Can I create a business card for free?
Yes, you can create a business card for free by using Google Docs templates. There are various free business card templates available that you can personalize with your information.
How do I manage the products to services I offer on my business card?
To manage the products to services you offer, include a brief description of each on your business card. This can help potential customers quickly understand what you provide and how they can benefit from your services.
How can I accept food orders through my Google business profile?
To accept food orders through your Google business profile, you can add an ordering button or link to your profile. Make sure your business info includes details about the types of orders you accept and list helpful business info upfront.
What attributes should I show to identify my business?
You should show attributes that highlight your services and products, such as your business logo, contact details, and unique selling points. This helps potential customers find your business and understand what makes it special.
How can I make sure my business card effectively shows the best of my business?
To ensure your business card shows the best of your business, personalize it with appealing design elements, clear contact details, and a concise description of your services. Use high-quality graphics and ensure the layout is professional.
What does success look like for my business on Google?
Success for your business on Google looks like increased visibility in search results, positive customer reviews, and a growing customer base. Regularly update your Google business profile and engage with customers to enhance your online reputation.
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