10 Essential Tips to Write a One-Pager That Stands Out
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9 minutes 32 seconds
You want to introduce your business. There is no better option than creating a one-page website. And I'll be happy to help you do it. Let's get started!
What is a One-Pager?
A one-pager is a concise website with no additional sub-pages or unnecessary sections. The user scrolls down the site to learn more. But to understand it correctly, you need to know what a One-Pager is not.
One pager vs. microsite
A microsite is a dedicated website or small group of websites that are separate from a company's leading site. They are usually created for marketing campaigns, branding or to highlight a particular product, event, or initiative.
Microsite-type sites should be as engaging and interactive as possible. They can also contain multiple pages that expand information and engage visitors. So, there are many similarities with a one-page site. But look again at the bold font in the paragraph above. It is these features that make the difference.
One pager vs. Landing page
You may still be a little confused and confuse one pager with a landing page. No wonder.
A one-pager can be a landing page and vice versa. You can use and customize a landing page in such a way that it looks like a one-pager. The most important thing in all this is context and purpose - a Landing Page is created for a concurrent campaign that focuses on presenting a single topic. A one-pager, for example, is a showcase of your entire company, a full-fledged site that was decided to be constructed without sub-pages.
Types of one-pagers
One-pagers are not only a company's business cards. They can also be promotional materials or newsletters, among other things. You will most often encounter the division I have outlined below.
Promotional one page
A one-pager created for marketing purposes will (like a landing page) focus on a specific offer and address the user directly. Such a one-pager is meant to get the reader to take advantage of the offer, such as making a phone call or going to the website.
Educational one page
One-pagers are also created for educational purposes. They can explain key policies, initiatives, or processes to employees or serve as internal memos to inform the team about upcoming events.
Business one-pager
Such a page describes what your company does. It should include a logo, mission statement, service or product offerings, benefits, and contact information.
Investor presentation
If you want financial backing for your company, you need a pitch deck (a short investor presentation). It is usually presented in a slideshow, but you can stand out by using one page. Don't forget elements such as a logo, unique product feature, market analysis, revenue forecast, list of key team members, launch timeline, and the support's purpose.
How to use one pager?
Someone might ask: “Why do I require a one pager? Can't I just direct users to my site?”
You can, but why. Your potential customers don't always have the time or inclination to search all the pages on your site for the information most relevant to them. What's more, different customers have different needs. One page allows you to tailor the type of message to them and give them condensed answers.
For this reason, one pager should be used when you want to:
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personalize the message for a specific audience;
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provide the most important information, such as a price list or product development vision;
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summarize conclusions after a webinar or presentation, highlight key points and help your audience remember them;
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present the company and offerings in a quick and memorable way (e.g., at a conference);
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lead a face-to-face conversation based on easy-to-find conclusions and information;
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create a concise presentation for potential customers who are not yet familiar with your product or company;
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quickly communicate the benefits of investing in your solution (e.g., in a presentation to company executives);
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conduct a mailing campaign;
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announce the introduction of new features or products in an easy-to-understand manner;
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make it easy for customers to make a quick decision based on the information you gather.
Create your website, your way
Advantages of a one-page site
Let's take a moment to talk about the advantages of one-pagers. Here are their strongest points.
Simple navigation
One-page sites were created with simplicity in mind. The user does not find links and various options in the menu. So he has to consume the content from beginning to end, possibly by scrolling up or down the page. This method makes absorbing information very easy. There are no distractions. There is no jumping around sub-pages in search of content. Everything is given clearly and in an orderly fashion.
Better mobile experience
Scrolling is more natural when using mobile devices. And since it's the most popular way of surfing (it has long since supplanted desktop devices), it's a natural incentive to stay on the site.
One pager can take advantage of so-called lazy loading. It works by loading only the content that is currently displayed on the screen. This makes the entire site load faster, with no potential hangs or crashes on devices with limited memory.
Easy to digest content
A one-page site follows a linear pattern. The benefit to you is that you control how users consume the content. You can guide them straight to the CTA button without worrying that they will go to another subpage beforehand. So this is ideal if you want to tell a story that leads to a specific outcome or conclusion.
The ability to quickly achieve page authority
First, a word of explanation. DA (domain authority) and PA (page authority) are ranking scores that predict how a site performs in search results. The rules of SEO are quite simple, although they can also be brutal - the more people link to your site, the higher its authority score will be.
How does this relate to a one-pager? Each link will point to only one URL, which can incur domain authority and page authority.
Low maintenance costs
A one-page website doesn't need to be updated as often as an extensive website. It is unlikely that new blog articles or news items will appear on it. This way you save both time and money. And if there is a problem on it, finding and fixing it will be much easier.
Higher conversion rate
Since a one-pager has few distractions, it is easier to keep the user's attention and sell them your product. That's why these types of sites are suitable for generating customers, leads,, and subscribers.
One pager: 10 Tips on How to Make one in AI WebWave Website Builder?
Now I'll get to the specifics, i.e. how to create your first one-pager with AI website builder. It only takes 5 steps!
1. Determine the purpose of the one page and choose the target audience
A good one page has a well-defined, clear objective. Choose one of those described above or come up with your own.
Also create a brief, a document describing what the assignment will be about. It should include the following elements:
The purpose of the project (e.g., to increase sales or increase brand recognition);
The target audience (you will learn how to define your target audience from the previous post);
Measure of success (e.g., user engagement rate, or the number of responses to a call to action).
2. Identify the problems you want to solve
Find out all you can about your potential customers' challenges. Hear their voice on social forums or in the reviews of the products they buy.
Then put into words those problems that your solution addresses. To do this, use the formula:
[Product or service] helps [target audience] [solve a problem or achieve a goal] with [your unique benefit].
Not sure what sets your offering apart? Try to determine your USP. You can read about it on our blog.
3. Create a catchy headline
The next step is to come up with a headline that will interest your audience.
4. Enter as many specifics as possible
Users who come to your one page don't need beautifully constructed sentences and long-winded descriptions. They are looking for specific information. Let them find it.
Remember such elements as:
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Company logo: place it in a prominent place, for example, in one of the top corners. This will give the reader an immediate idea of the brand they are dealing with.
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Introduction: briefly outline the context for the rest of the content.
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Problem description: Write about the problem or challenge that your product solves.
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Solution Discussion: Explain how your product solves the problems listed. Focus on its key features and benefits.
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Value: Highlight the unique value of your product compared to its alternatives. Provide arguments for why it will be the best choice in a given situation.
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Credibility: Use specific examples (case studies), references or quotes from satisfied customers.
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Applicability: Describe use cases for your product.
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Benefits: Summarize the most important benefits and results that customers can expect from using your product. Focus primarily on how it will affect the personal lives or careers of your target audience.
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Statistics and data: Include statistics that prove the effectiveness of your solution.
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Testimonials: Present recommendations from industry experts, influencers or established brands to inspire confidence in potential customers.
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Comparison with competitors
5. Design
You already have a pretty decent sketch of a one page site. Now it's time to design its layout and other visual elements.
6. Enter the visual elements
Visual elements, i.e. diagrams, infographics, or product images, play a key role in increasing the effectiveness of a one page. They are able to convey complex information in a quick and clear way. Use them to help the user understand the text and break up larger chunks of content.
7. Remember whitespace
You may want to include as much information as possible on a one page. However, this is sometimes deceptive. When it comes to websites - as in many other areas of life - less is more. Leaving empty space on the page is just as important as the content: it directs the eye to the most important elements and prevents visual overload.
8. Maintain consistency
Include elements of your company's branding in your one page, such as your logo, colors, and typography. They should be consistent with what you have on your other pages. This will help users recognize your brand faster.
9. Create a clear structure
The hierarchy of headlines and other content should be clear and easy to understand. Highlight subheadings, key points and, of course, a call to action. It is on these elements that the user's eyes will stop.
10. Remember to make the website fit the theme
When creating a one-pager, be sure to make the site fully customized for the user. Take care of colors, content, and intuitive navigation.
Choose one of the free templates and create your website effortlessly
One Pager: summary
One pager is a very useful and effective tool. Use it to advertise your company, product or even yourself. See how easy it is and enjoy the results!
FAQ
What is a one-pager and why is it important?
A one-pager is a concise document, usually a single page, that summarizes key information about a product, service, or company. It is important because it provides a quick overview that captures the reader's attention and effectively communicates the value proposition.
What elements should be included in a one-pager template?
A good one-pager should include key elements like a problem statement, value proposition, pain points, and social proof. Additionally, it should be visually appealing and easy to read, often utilizing bullet points for clarity.
How can I create a one-pager that stands out?
To create a one-pager that stands out, focus on clarity and conciseness. Use a one-pager template that emphasizes your content visually, and make sure to highlight your unique selling points while addressing the reader's needs.
Can you provide examples of effective one-pager examples?
Yes, examples and templates of effective one-pagers can be found online. Look for one-pager examples that clearly present information, such as a marketing one-pager or a product one-pager, which demonstrate best practices in layout and content.
What tips for writing a powerful one-pager do you recommend?
Some tips for writing a powerful one-pager include using clear and impactful language, focusing on the reader's perspective, breaking up text with bullet points, and ensuring it is visually appealing. Aim to make your one-pager easy to read and engaging.
How do I write a one-pager for a startup?
When writing a one-pager for a startup, clearly define your problem statement and how your solution addresses it. Include your value proposition, market opportunity, and any social proof to build credibility. Use a one-pager template to keep your layout organized.
What is the difference between a company one-pager and a product one-pager?
A company one-pager focuses on the overall business, including mission, vision, and key information about the team and achievements. In contrast, a product one-pager highlights explicitly a product’s features, benefits, and how it solves customer pain points.
How can I make my one-pager visually appealing?
Use a clean layout with consistent fonts, colors, and graphics to make your one-pager visually appealing. Incorporate elements like images or charts that complement the text and help convey information quickly while maintaining an easy-to-read format.
What should I avoid when writing a one-pager?
Avoid cluttering the page with too much information or jargon when writing a one-pager. Stay concise and focused, ensuring that every element included serves a purpose and aids in communicating the key message effectively.
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