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Creating responsive websites has been a standard for many years. However, technologies are changing at a dizzying pace. What's more, new trends appear every few months and change the approach to design. In this post, we'll look at what building responsive websites looks like today and what to expect in the near future.



RWD - more than a mobile version of the site

RWD can be expanded as Responsive Web Design. This is an approach to design that assumes that the layout and size of your website elements should automatically match the resolution and aspect ratio of the screen on which it is displayed. A website that meets the RWD assumptions is a responsive website.

The term "responsive website" is often confused with the term "mobile version of the site". This is not quite an accurate comparison. In the first case, we are dealing with a fully functional website in which all the most important functions are available to computer users as well as phones or tablets. 

In the case of a website for mobile devices, we can talk about a simplified version of the website with limited functionality. Creating such sites was popular before the spread of smartphones. The computing power and screen size of old cell phones made it impossible to use the full potential of websites.


Why responsiveness is important

The "mobile revolution" in web design was caused by the appearance of the first iPhone in 2007. Since then, iOS and Android devices have grown rapidly in popularity. Smartphones and tablets have made it possible to conveniently use the Internet anywhere. At the same time, their computing power and data transfer speed allow for displaying pages that are much more extensive than the previously popular versions of sites for mobile phones. 

Therefore, today website responsiveness is of key importance. This is related to the change in the model of using the Internet, which took place with the spread of smartphones and tablets. 

Currently, over 50% of Internet traffic is generated by mobile devices. Their users expect access to information anywhere, anytime. Therefore, it is necessary to provide them with a website that will always be available and functional - regardless of whether they use it from a computer, tablet or phone. 

Of particular importance is the responsiveness of websites whose customers need quick access to information when they cannot use the computer. This is primarily about websites with timetables, websites for restaurants, shops and cafes. 

Year by year, responsiveness is gaining importance in the e-commerce segment. Currently, over 60% of traffic in online stores comes from mobile devices. The proliferation of quick payment methods has made customers more and more willing to make purchases by phone. They expect an online store website to facilitate this process. 


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RWD and positioning

The responsiveness of a website is also of great importance when it comes to its position in search results. Google has been using the "mobile first" approach for several years. This means that when evaluating a website, the most important consideration is how it looks and functions on phones and tablets. For this reason, it is worth starting designing your website from the phone view. 


What will count in RWD in 2021

When creating a responsive website, you need to remember a few basic rules. Following them will help in creating a website that will meet the requirements of users, regardless of what devices they use while browsing. What will be of particular importance in the near future? 


The old principle of the architect Mies van der Rohe - "less is more" works well in web design. A website with a small number of elements is user-friendly. Minimalism makes it easier to find the necessary information and allows you to focus on the content of the page. 

Page loading speed

Minimalism in the design is not only of aesthetic importance. It has a positive effect on the page loading time. This is particularly important when using mobile phones, when the user does not always have access to high-speed internet. 


Images displayed on larger screens must not have visible pixels. Therefore, it is good practice to use the SVG format, which allows you to save graphics in vector form. This will keep your images looking good regardless of the screen resolution. 

The size of the elements

All elements containing links (i.e. buttons, graphics, photos) should be large enough to be easily clicked on the smartphone screen with a finger. The size of fonts (commonly known as fonts) is also of great importance. The absolute minimum is 20 pixels high. You must also remember to choose sans-serif fonts, which are more readable on the screens than their serif counterparts. 

Scrolling and menus

Maneuvering through multi-level menus is inconvenient. Especially when using smartphones, you can notice the disadvantages of this solution. Finding the content takes time and takes several steps. 

That is why one-page websites are becoming more and more popular. Access to all information contained therein is possible through content scrolling.If it is necessary to place a menu, it is best if it is single-level. The maximum is two levels. 


Creating responsive websites has been a standard for many years. However, technologies are changing at a dizzying pace. What's more, new trends appear every few months and change the approach to design.


Creating responsive websites in WebWave

The WebWave wizard allows you to create a responsive website. This is mainly done by the Auto RWD function, which automatically creates a version of the website for screens with different resolutions. You can also manually adjust the layout and size of elements for individual views. Detailed instructions on creating responsive websites in WebWave can be found here. 



Designing responsive websites is now a standard. Users of mobile devices are responsible for more than half of the traffic on the Internet. Therefore, adapting the website to their needs is a must. Also, the algorithms of internet search engines take into account, first of all, how the website looks on the screens of phones and tablets. 

When creating a responsive website, you need to pay attention to several important elements. These are primarily minimalism, the speed of loading the website, the quality of the graphics as well as the layout and size of the elements. 

A responsive website can be easily created in the WebWave website builder. To do this, just use the Auto RWD function. You can also manually adjust the layout and size of elements to individual views. 



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Author: Jan Chmielowski


10 December 2020

RWD in 2021, or how to create a responsive website

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