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Reading time: 8 minutes

Published: October 24 2023

24 October 2023

Website Management: Keeping Your Online Presence Fresh and Functional

Your website is the face of your business and  the initial point of contact for clients, so neglecting it  means ignoring potential leads. It is also a tool, and like any other tool, it needs constant maintenance and proper management  to attract the target audience and stand out among the competitors. 

In this article, you will learn how to maintain your website and how to use the best SEO practices to stay on top of the competition in the search engine results pages. You’ll explore the methods of website updates, performance monitoring, and security measures that will help you become a master of digital business. 

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How to Keep Your Website Fresh and Functional

Any business that wants to become successful nowadays must go digital. It’s no longer an option but a vital step for attracting clients and introducing your company to the world. However, simply creating a website is not enough. It needs to meet certain security and performance criteria, be constantly updated and optimized for search engines, and keep up with  trends in the digital world. 

For this purpose, you should regularly audit a website with the help of special SEO tools, which scan all your pages and detect issues with the website's performance, user experience, security, links, etc. Following recommendations for solving those issues and implementing best SEO practices allow you to maintain your web page properly:

  • Regularly update your content

First, you should regularly update your website content, creating new pieces and revising  old ones. Regularly updating your content will be a sign to the users that you keep the website active, and that all the data on it is up-to-date. 

Relevant and fresh content is not only important for  users but also for search engines. Newer content has better chances of Google ranking it higher in the SERP. Therefore, remember to add new blog posts and landing pages, and update visuals such as photos and videos. Remember that your content should meet Google’s E-E-A-T quality standards.

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  • Fix any errors found

No one wants to use a website that is lagging or has any bugs or errors. If a person visits your web page and it shows an error, the person is highly likely to leave the page and not open it again. That is why you should constantly check your website for errors, such as broken links, loading issues, or missing images. 

Make sure that all  forms, links, and other features are working properly because these issues can affect your position in search rankings. 

  • Monitor your website's performance

You should constantly monitor how your website is performing, checking the main performance metrics, such as page load time, user engagement, and server uptime. No one wants to use a website that is slow-loading or has frequent downtime, so make sure to fix these issues as soon as they arise.

You can use the SEO tools available online to identify possible areas of improvement and take action to enhance user experience. These tools will provide you with performance reports so you can quickly see what  should be improved on or dealt with.

  • Keep your website secure

You should pay special attention to your website’s security. It contains  sensitive business data and  customer personal information that you can’t afford to put in danger. Thus, it’s critical to constantly update your web page’s security features, software, and plugins to protect it from threats. 

  • Optimize your website for search engines

You can have the most appealing website with the most relevant content, but it won’t matter if people can’t find you in search results. Ranking higher is not only about high-quality content, excellent UI/UX, and fast-loading pages. In fact, the crucial part here is optimizing your website for search engines, focusing on keywords, meta tags, backlinks, and so on. 

You can use tools like Google Analytics and Search Console to monitor your website's SEO performance and learn about your ranking, keyword stats, backlinks, and new optimization opportunities. 

  • Promote your website

Organic traffic is significant, but sometimes it’s not enough, and you need to put in extra effort to attract your target audience. That’s when advertising comes into play. You can utilize email campaigns, social media marketing, and other marketing strategies to promote your website. 

It is vital to engage with your audience online as it leads to better customer loyalty, and they will be more likely to share and engage with your content. Thus, promoting your website is all about building a solid online presence and demonstrating to the users that you stay on top of trends. 


Maintaining and managing a website is not an easy task. It requires dedication, constant effort, and a lot of time, but it is critical for the success of any business that wants to stand out in the digital landscape and attract new clients. Using website audit tools is one way to make the maintenance process easier and ensure that your website is secure, optimized for search engines, and performs without any bugs or issues. Remember to create valuable, high-quality content, update it regularly, and promote it online if you want your audience to stay loyal and return to your company. Following these tips will make your digital journey more pleasant and bring you incredible results. 

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