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What’s Changing?
Instead of humans typing searches into Google and clicking links, more and more decisions are being made by AI agents. These agents can:
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analyze offers,
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compare products,
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and pick the best options for their users.
In short: your website must now speak to both people and machines.
What Can You Do Right Now?
To make sure your site stays visible in this new “AI-driven” web, here are some key steps to take:
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Use structured data (schema.org) – this helps AI understand what’s on your site (like reviews, prices, or contact info).
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Make your content machine-readable – use clear structure, logical headings, descriptive links, and data formats that AI can easily process.
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Think API-first – if you run an online store, blog, or service platform, consider sharing data via an API – that’s how agents “talk” to websites.
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Move beyond traditional SEO – it’s not just about ranking for human searches anymore. Enter AEO (Agent Experience Optimization) – optimizing your site for AI agents.
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Keep your data accurate and consistent – AI prefers up-to-date, well-structured, and trustworthy information sources.
Why It Matters
If AI agents become the main “gatekeepers” deciding what users see, visibility in their results will become the new SEO. A website that ranks well on Google today might disappear tomorrow. Simply because it’s not understandable to AI.
What It Means for Freelancers and Small Businesses
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Build websites that serve both humans and AI.
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Focus on clear data, structure, and logic.
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Think about how your content can be easily “read” by AI, not just visually appealing to people.
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Speed and accessibility will become even more critical for users and machines.
The Future Starts Now
The shift from “user-first” to “agent-first” doesn’t mean the end of the Internet as we know it, it’s its evolution. Those who prepare early will gain a serious advantage, because soon, AI will decide which sites matter.
Read more in the article: No more guesswork: two key WebWave tools for AI search
From “User First” to “Agent First”: Is Your Website Ready?
Author:
1 min 30 sec
The digital world is entering a new era. For years, we’ve built websites with one main goal in mind – to serve the user: clear, attractive, and easy to navigate. But now, a new kind of visitor is emerging, AI agents. Intelligent assistants like ChatGPT, Copilot, or Siri are starting to make decisions and search for information on behalf of users.
This means a massive shift for every freelancer, small business owner, and web creator. If you want your site to stay visible in a world where AI (not people) decides what gets seen, it’s time to adapt.
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