Online sales records
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In the United States alone, shoppers spent $10.8 billion on Black Friday and as much as $13.3 billion on Cyber Monday – a historic high.
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Sellers using the Shopify platform achieved $4.1 billion in sales, an increase of 22% year-on-year.
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Importantly, 79% of traffic came from mobile devices, and most transactions were completed on smartphones.
Conclusion for small online stores: optimize your website for mobile devices and ensure a smooth shopping process. With WebWave, you can do this quickly – the creator automatically adjusts the website to phone screens.
Best-selling categories
Toys: sales increased by as much as 680% – driven by fandom culture and Generation Z.
Home appliances: an increase of 464%, which shows a growing interest in products that improve the quality of life.
Care and wellness products: 530% increase – customers are investing in themselves.
Fashion and jewelry: jewelry (+478%), electronics (+452%), and clothing (+392%) – the most popular Christmas gifts.
For entrepreneurs: focus on complementary, personalized, and unique products. These are the ones that win out over the mass offerings of large chains.
Mobile shopping and new trends
63% of shoppers combine online and offline shopping – hybrid shopping has become the norm.
Mobile apps generate increasingly larger shopping carts – an average of $112.39 per order.
TikTok Shop has surpassed the $100 million in sales mark, proving the power of authentic, short-form video content.
In-app shopping increased by 14% year-over-year.
Conclusion: shoppers want simplicity and convenience. Make sure you have clear CTAs, lightning-fast page loading, and one-click payments.
Conscious shopping and new customer values
Over 50% of customers chose eco-friendly delivery when given the option. The sustainability trend has become one of the key purchasing factors.
Conclusion: emphasize eco-friendly materials, local production, and an ethical approach. This builds customer trust and loyalty, especially in the lifestyle and handmade industries.
Black Friday is now a global phenomenon
In Europe, the number of online orders on Black Friday increased by 205%.
In the UK, shoppers spent $4.6 billion, 5.2% more than the previous year.
Australians increased their spending on fashion by 30%, which shows that it is worth planning seasonal campaigns globally.
Tip: even a small online store can sell abroad. With WebWave, you can create a multilingual website and easily integrate payment and delivery systems.
When to start preparing?
Black Friday is no longer a one-day event. It's a whole month of intense sales. In 2024, as many as 60% of consumers started looking for bargains as early as October. The sooner you prepare your campaign, the better chance your brand will be on customers' shopping lists.
Summary
Black Friday 2024 showed that technology, authenticity, and personalization win over mass advertising. For small businesses, this is the perfect time to shine with well-planned offers, a fast website, and clear communication.
Start preparing for Black Friday 2025 now. With WebWave, you can create a website with a special offer, a landing page with counters and pop-ups in just a few hours and connect it to marketing and analytics tools.
Build your Black Friday campaign with WebWave and stay ahead of the competition!
Source of statistics: https://www-printful-com
Black Friday is just around the corner. Statistics you need to know [2025]
Author:
2 min 7 sec
Black Friday 2024 once again broke sales records and confirmed one thing: consumers are increasingly choosing to shop online. For small and medium-sized businesses, this is a huge opportunity, but also a challenge: how to prepare for increased traffic to make the most of this period?
Here are the most interesting data to help you plan an effective strategy for Black Friday 2025.
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