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Key Facts & Figures

 

  • Since January 2025, complaints of listing suspensions in U.S. forums reached their highest levels in months.

  • Google is now delaying appeals at scale, causing businesses to wait much longer to be reinstated.

  • Listings managed through bulk or API accounts are also hit: minor edits now frequently force re-verification.

 

Why Are Listings Being Suspended More Often?

 

  • Algorithmic sensitivity: Even small edits to business info can trigger red flags in Google’s new enforcement logic.

  • Strict address validation: Using virtual offices, PO boxes, or addresses not matching public records increases risk. (Sterling Sky Inc+1)

  • Industry risk: Some services (e.g. locksmiths, garage doors, legal services) are under heavier scrutiny.

 

What to Do Right Now (Don’t Wait)

 

  1. Pause major edits

    1. Avoid updating categories, addresses, or business names if your listing is active. These can trigger re-verification or suspension.

  2. Gather proof of legitimacy

    1. Keep on hand: business registration documents, utility or tax bills that match the address, photos of your storefront or signage.

  3. Use the Google appeal tool asap

    1. Submit a reinstatement request with strong documentation. Be concise and factual in your appeal (not emotional).

  4. Monitor your dashboard

    1. Watch for “Suspended” or “Needs verification” status. Act immediately.

  5. Avoid duplicate listings

    1. Creating a new profile loses all reviews, history, and ranking power. Appeal the existing one instead.

 

 

What Happens After Reinstatement & How to Stay Safe

 

  • Once reinstated, don’t rush to change things — altering too many fields at once may re-trigger a suspension.

  • Maintain consistent business info across all your online properties (NAP: Name, Address, Phone).

  • Document every change you make: date, reason, proof. This log can help if Google questions edits later.

 

The bottom line? This isn’t a random bump in suspensions — it’s a shift in how Google enforces local presence. If you rely on your Business Profile for leads, treat this as urgent. Don’t wait until your listing vanishes — prepare, verify, document, and monitor right now.

And remember: build your own website today and keep everything under control!

Surge in Google Business Profile Suspensions in the U.S. — Here’s What You Must Know and Act On

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Reading time: 1 min 10 sec

06 October 2025

Google has quietly stepped up enforcement on Business Profile (formerly Google My Business) suspensions throughout 2025. According to Search Engine Journal, the volume of suspended listings in the U.S. has steadily climbed, while appeal resolution times have ballooned—from around 5 days to nearly 5 weeks. (Search Engine Journal)

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