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OpenAI is not updating a single model – it is introducing two new versions, tailored to different applications.
This model is available to most users. It has received three key improvements:
Better command execution – it follows instructions much more accurately than its predecessor.
A more natural conversation style – responses are less mechanical and more “human.”
Adaptive thinking – the model decides for itself when it needs more time to think, which improves results in math, code, and analysis.
For website creators, this simply means better texts, more efficient content generation, and fewer corrections.
This model is designed for more complex projects, such as data analysis, research, or writing longer content.
Key changes:
Dynamic processing time — fast for simple questions, more accurate for complex ones.
Simpler, more accessible language — less jargon, more clear explanations.
Greater empathy — a new conversation style makes interaction with the model more “human.”
If you use AI to create expert content or marketing strategies, GPT-5.1 Thinking will make your life easier.
ChatGPT gains new predefined styles:
Professional – maximum precision
Candid – direct and encouraging
Quirky – creative and funny
The existing styles have also been redesigned: Default, Friendly, and Efficient.
Importantly, personalization now works instantly, even in an open conversation. You can also adjust, among other things:
the conciseness of responses,
the level of “warmth,”
the simplification of language,
the frequency of emoji use.
This is great news for people who create content for brands with a specific communication tone.
For website creators and marketers:
✔ faster content preparation for websites, blogs, and landing pages
✔ better style matching to the brand
✔ greater consistency in longer content projects ✔ more accurate code generation: HTML, JS, schema
✔ more effective creation of SEO descriptions and meta tags
In short: more quality, fewer corrections, faster work.
The models are already available to Pro/Plus/Business subscribers, and will soon be available to free users and the API.
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1 min. 44 sec.
OpenAI has just released GPT-5.1 – one of the most important updates to ChatGPT in many months. Although the number suggests a minor change, in practice it is a big step towards more natural, intelligent, and personalized artificial intelligence. The update is already available to paid plan users and will soon be available to free users as well.
What's new and why is this update important for website creators, marketers, and entrepreneurs?
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