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Published: February 19 2022
Picking a Website Builder for Restaurants: How To
Creating a website for your restaurant can seem intimidating and time-consuming. That’s why website builders were created to make the process easy and efficient, providing you with all the tools and resources needed to create an amazing website tailored to suit the requirements and style of your place of business.
In this blog post, we’ll discuss the key factors to consider when choosing a website builder for restaurants, as well as some of our top picks.
What makes a website builder for restaurants so useful
#1 Increased Visibility
Want to show off with your menu, highlight impressive customer reviews, and attract more customers? A website builder for restaurants can help you achieve this goal. It will allow you to quickly build a website that looks professional, showcases your restaurant in the best light, it’s SEO-optimized and makes it easier for potential customers to find all the information they need about your place of business.
Key takeaway: Having an optimized web presence can help restaurants to be more visible and easily found by potential customers.To ensure that it is optimised and appealing, seek the assistance of a website developer. Additionally, ensure that you create digital illustrations for the site with the help of a thousand and more procreate brushes.
#2 Enhance Brand Image
Website builders for restaurants are an invaluable tool to help enhance brand image. They provide customizable features such as designing logos, creating customized color schemes, and editing typography that can help restaurants create a website look that is true to their brand identity. Also, many website builders often come with built-in SEO optimization tools which can help restaurants improve their online visibility and reach more potential customers. Onboarding a marketing freelancer may also be helpful in optimizing a restaurant’s online presence and visibility.
Key takeaway: Restaurant website builders offer customizable features that help to ensure a branded, professional look that reflects the restaurant’s identity.
#3 Relevant Content
Restaurants often have a lot of content that they need to include on their website such as menus, reviews, and photos. With website builders for restaurants, all of this content can be easily organized into categories that make it easier for visitors to find what they’re looking for. However, creating a social media posting schedule can help in posting at peak times. Additionally, website builders often come with blogging tools that allow restaurants to create articles or post updates about new dishes
Key takeaway: A website builder helps restaurant owners to create content that is timely, relevant, and engaging for their audience such as special events or menu updates.
#4 Engage Customers
If you want to serve more than just a great meal, but also a great customer experience, website builders for restaurants are the perfect tool to engage customers. Many website builders come with features such as customer reviews and ratings, integrated social media buttons, and even online reservation tools, which can help create a more interactive website that enhances the overall user experience.
Key takeaway: Restaurants can use website builders to build interactive experiences on their sites such as online ordering or reservations that engage customers and increase loyalty.
#5 Drive Foot Traffic
And yes! With a website builder, you can create website features such as a map, directions, or address that can help website visitors find your restaurant with ease. Some website builders offer a feature module where you can cross promote other local businesses such as coffee shops, escape rooms, and theaters. Others come with analytics tools that allow you to track website performance and make any necessary adjustments in order to better reach potential customers.
Key takeaway: Many restaurant website builders offer tools to help boost analytics and gain valuable insights into customer behaviors which can be used to drive more foot traffic in-store. You can also look into local SEO, and find out more about that here.
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What to look for when choosing a website builder for restaurants
When selecting a website builder for restaurants, you want to make sure it ticks all the right boxes. If you are unsure where to start, maybe discussing your use case with an expert marketing advisor might help you make the right decision, quickly.
#1 Ease of use
When choosing a website builder for restaurants, make sure to look for one that is user-friendly and visually appealing. Many website builders are designed with drag-and-drop features, so it's easy to customize the design and layout of your site without relying on coding skills or knowledge. You might also want to look for options that offer tutorials or support resources to help guide you through the setup and design process.
TL;DR: Look for a website builder that is user-friendly and visually appealing.
#2 Features and customization options
As for features and customization options, ensure that the website builder you choose offers all the necessary tools to build an effective online presence for your restaurant. Ideally, the builder should provide features such as customizable templates, contact/application forms, photo galleries, and e-commerce integrations so you can build a comprehensive website without any coding knowledge. Look for a tool that’s flexible enough to allow you to customize existing templates or create your own custom designs.
TL;DR: Ensure the website builder offers the specific features needed to build an effective online presence for your restaurant.
#3 Mobile responsiveness
You need to remember that your site will also be displayed on mobile devices, so make sure to look for website builders that are optimized for both desktop and mobile. A good starting point is to ensure the website passes core web vitals. This is especially important since most website visitors will likely be accessing your website on their phones or tablets. This also means your new host needs to be fast as internet connection on mobile is typically significantly slower than on desktop. Hosting with a fast host helps you beat that problem.
TL;DR: Check that the website builder enables visitors to view the website on mobile devices with no problems.
#4 Security and privacy measures
Make sure that the website builder offers reliable hosting services as well as data protection measures such as SSL encryption and regular backups. Look for a tool that provides an audit log so you can see who has access to your site at all times. Check its privacy policy to make sure your customers’ personal information is properly protected.
Pro tip: as a restaurant picking a new hosting you don’t need to go for an extra secure HIPAA-compliant host. These expensive services are really only for medical companies and institutions hosting sensitive user data as required by law, and you as a restaurant don’t need to be hosted with them. Save your money where ever you can.
TL;DR: Ensure that the website builder offers safe and secure hosting, as well as data protection measures such as data backup services.
#5 Technical support
Find out if the website builder provides any kind of help in case you encounter issues or have questions while building and managing your restaurant's website. Find a tool that offers timely customer service, such as email support, live chat, or even telephone assistance. Usually, the setup of the restaurant phone system solves the question of those visitors who prefer telephony as a main support channel proven by years. Ensure the provider offers an extensive database of tutorials and FAQs in its help center so you can find answers quickly and easily.
TL;DR: Find out if the website builder provides technical support in case of any issues or questions while building the site or managing content on it.
#6 Cost-effectiveness
Compare pricing options to find the one that fits within your budget. Be sure to look for services that offer discounts or free plans if you’re working with a limited budget. Consider additional costs such as hosting fees, domain name purchases and SSL certificates price in the overall cost of doing business. Check for renewal prices when signing up for an account with any website builder service provider.
TL;DR: Compare pricing options and make sure they fit within your budget before signing up for an account with a particular website builder service provider.
#7 Integration options
When it comes to integration options, as part of the legacy modernisation approach be sure to check that the website builder allows for integrations with third-party apps or plugins. For example, you could integrate your website with your QR code based cloud menu. Also, since you're running a restaurant, making sure the website is integrated with booking software is a must. If you later want to target your website visitors with a newsletter and special deals, integration with cold email providers are beneficial as well. Look for platforms that are both secure and reliable, and make sure they provide ample tools and resources to help you navigate the process of setting up integrations.
TL;DR: Check that the website builder allows integrations with third-party apps or plugins to add additional functionality to your site if needed in future development cycles.
#8 Scalability
Verify that it will be easy to scale up or down quickly depending on traffic demands and other needs. This can help keep costs down over time wherever possible so it's important to look for platforms that are flexible and offer access to powerful scaling tools. Check the platform's resource limits before making any commitments as they could affect your ability to scale up or down without additional charges.
TL;DR: Verify that it will be easy to scale up or down quickly depending on traffic demands and other needs in order to keep costs down over time wherever possible!
Conclusion
No matter which website builder you choose, make sure it meets all your needs and fits within your budget. With the right website builder, you can create an attractive website that showcases your restaurant and helps to drive customers through your doors. Good luck and happy website building!
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