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The website is one of the most important tools for your business.

When people visit it, in most cases, it is their first interaction with your brand, and as we all know, the first impression is the most important one.

Recently we showed you 5 ways of how to design an effective website.

But what if the users do not follow the given instructions?

It might be caused by you making one of the 5 major, and fairly common, mistakes.

 

1. Designing your website does not guarantee winning customers over

No doubt that you had the best intentions when creating a website using the latest trends.

You used all the latest technologies and a variety of cool effects to design it.

You even listened to the advice of your friends.

Then you added the finishing touches and created something really beautiful.

At least that what you thought...

Because now, statistics do not prove that your website is a piece of art.

What could have gone wrong?

As it turns out, users on a website prefer to easily find desired information, rather than admire the latest trends in web design and search for a menu for 10 minutes.

A piece of advice

Think about the viewers of a website and how you want them to see your brand.

If the website is intended for business, you should give up the artistic embellishments and focus on aesthetic appearance.

If you design a portfolio for a photographer, you should focus on minimalism.

When designing a website the most important thing is to keep in mind who is the final recipient and to try your best to understand their needs.

 

2. Too much information.

Overwhelming text, especially on the home page. does not encourage people to stay on it.

People do not like to be forced to think and look for anything.

They expect information to be displayed in a clear and easily understandable way so that they won't have to search through tons of content to find what they are looking for.

A piece of advice:

The less text on a website the better.

Spread the information into readable blocks.

Clearly introduce what your company is about and what it offers.

 

3. Poorly organized content on a website

The content on your website is exactly what users are looking for.

But if you organize it poorly, they will not read it. 

Users scan a web page in search of information important to them.

A piece of advice:

Use clear headings, shortcut information, bullets, and graphics.

Basically, anything, that stressed out the most important information.

designing websites mistakes 1

 

4. Bad navigation on a website

The user should move around your website in an intuitive way.

There is no simple recipe for how the navigation should work, especially now, when trends in web design keep changing overnight. 

A piece of advice:

Use a concise text for all the links so that the user can be sure where to find them.

If you decide to make a menu out of graphics, make sure they are clear and understandable.

It is a good practice to add text to them, just to be sure.

Links and buttons should be definitely separated from the main text.

Everything must be clear and intuitive.

Remember that most clients will leave your website if they do not find what they are looking for in less than 3 clicks.

 

5. No current content

If you intend to have a place for news on your website, but do not have the time or desire to place anything there - forget about it. 

Users will think that your company died because the last updated information has been added over two years ago...

Remember that the search engines do not remain indifferent to such behavior.

A piece of advice:

The easiest solution is to ensure the timeliness of the content.

Content should be updated at least once a week, preferably daily.

Write about what is happening in the company, the plans, the latest news from the industry.

Short messages which show that the company is alive and works dynamically.

It will also have a positive effect on your search engine rankings, which will result in increased traffic to your website.

However, if you ultimately do not have time - just delete this section.

If you intend to have a place for news on your website, but do not have the time or desire to place anything there - forget about it. 

 

Now, when you know what NOT to do when building a website, give it a try. 

Make sure to read articles below:

 

Author: Tomasz Szwed. For over 10 years I analyze customers needs and propose the best solutions. Next, I watch over the whole process of designing websites - from first prototypes to working website. Personally, I'm a big fan of board games.

23 April 2018

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5 common mistakes when designing a website

 

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