earn money creating websites
Twój e-mail
Zapisz się!
Zapisz się!
Udało się!
Podaj e-mail!

Blog

Tu dowiesz się, jak zrobić stronę internetową.

Chcesz być na bieżąco?

Modern e-marketing can use countless communication channels. On the one hand, it increases the chance of reaching potential customers. On the other, it makes their attention distracted. Users browse Facebook to contact friends. Moments later they upload a photo from dinner on Instagram. In the evening, they read their favourite blogs or watch YouTube. In this maze of possibilities it is easy to forget about a certain old and proven tool – email marketing.

content in email marketing - how to write emails that sell?

What is email marketing?

It's about sending a commercial message, usually to a group of people, by email. Is one of the oldest forms of internet marketing. It allows for long-term contact with the recipient. Therefore, it may prove to be a great tool for maintaining and improving relationships with former or current clients. It also helps to encourage people initially interested in a given product segment to take advantage of the offer of a specific company.

By means of e-mail marketing, a special relationship between the customer and the brand is created because the messages are addressed directly to him. Often, gifts are added to emails – discounts to the store or free ebooks.

How does content marketing work?

Content marketing focuses on creating, publishing and distributing content that will be of interest to the target group. It helps building customer loyalty to the brand by creating lasting relationships with customers. Instead of selling, it focuses on sharing valuable information.

As you can see, email marketing and content marketing have one thing in common: it's about building loyalty by creating content. So email is the perfect platform to begin with if you want to focus on content marketing. All you need is a list of contacts with addresses.

join over 180 000 people who build websites with no coding for free

Website builder WebWave allows you to build free websites with no coding for free. Start from scratch with a blank page or use one of many free templates.
BUILD YOUR OWN WEBSITE FOR FREE

However, before we create the first mailing, we must remember about several important issues.

First, specify a goal

Think about what you want to achieve by sending a message. Are you trying to convince people who are already using your offer to buy a premium service? Or maybe you want the former customer to retry the purchase? Setting a goal will make your actions effective.

Second, keep it simple

If your messages are not written clearly, no one will read them. Remember that your role is to gain the attention of the recipient. You cannot discourage him with complex sentences and difficult language.

Third, create interesting content

Your readers don't want to read the same for the hundredth time. To create engaging content, you need to get to know the field about which you write about. Read forums, join thematic groups on Facebook, take part in industry meetings. Then you can quickly create a list of topics important to recipients.

Fourth, take care of the visual side

It's a great way to attract attention. When creating graphics, remember that your goal is primarily to display the content. Visual "fireworks" can interfere with this. A well-designed message allows the recipient to easily absorb the text. 

Email marketing and content marketing have one thing in common: it's about building loyalty by creating content

How to use personalized content in email marketing?

Adjusting the content of the message to a specific group of recipients will help increase the efficiency of operations. Here are some ways to make this task easier:

Split the list of subscribers into segments

Division of lists into many categories based on variables such as location, age, gender, behaviour and interests is the first step in integrating email and content marketing.

You can also create more advanced segments. It's a good idea to classify your audience by the type of content they like. To do this, you can provide them with a preferences centre or use advanced statistics analysis.

Use A / B tests

Suppose you have just created a new product line that you want to promote on different digital channels. You wonder what form of email marketing will be most suitable for new customers.    A / B tests come to the rescue. Divide the list of subscribers into two parts and send a different message to each of them. This will tell you what content is most effective.

Keep your brand's voice consistent across all communication channels

What would you think if you got a newsletter from us that was all red and filled with emoticons? You would think that something is wrong, because such a form conflicts with the graphic design of our site. If you want to reach the reader, you must ensure that your brand's voice stays consistent.

Make content marketing and e-mail marketing work together

All in all, effective emails don't exist without attractive content. Writing newsletters that work is not easy. However, with a pinch of commitment and following by following the rules described above to quickly get experience.

Remember that to get started with e-mail marketing you need a list of people to whom you will send messages. The best way to reach a large number of readers is to run your website where you will encourage them to subscribe to the mailing list. If you don't have your own website yet, you can easily set it up with WebWave. It's totally free!

Make sure to read these articles:

 

Autors: Julia Mądraszewska, Jan Chmielowski

 

25 September 2019

Blog

Darmowe szkolenie z tworzenia stron internetowych 

WYPRÓBUJ ZA DARMO

Wypróbuj nasz kreator stron internetowych i uzyskaj dostęp do darmowego szkolenia. Po rejestracji wyślemy Ci e-maila z linkiem do zapisu na szkolenie on-line. Na godzinnym szkoleniu dowiesz się jak samodzielnie stworzyć swoją stronę internetową!

Content in email marketing – how to write messages that convert?

 

WebWave logo png transparent website builder

get started

webmaster panel

log in

Free website builder WebWave makes creating websites effortless. You can start building your website either from a scratch with a blank page or, if you are looking for some inspiration, with a free template.  Web design software for free? It is easy! 

WEBMASTER PANEL

CONTACT

contact@webwave.me

WEBSITE BUILDER

OFFER

FOR CUSTOMERS

WEBWAVE

HELP DOCS

PL

EN

FIND US ONLINE

GET STARTED

RO

Clik here to chat with us.

This website has been entirely created using our web design software WebWave. We use cookies to give you the best possible experience. Read more.