How to create websites and earn money
Updated: 15th September 2022
Reading time: 4 min
Do you know anyone who enjoys creating websites, when it doesn't bring pleasure and satisfaction?
Me neither.
When you add to this the issue of wages, because you have to put something into the pot, the answer to this question becomes a key to success.
Creating a website 'under the customers' and implementing their every request usually leads to the point, where the final result does not stand out from the crowd.
That's why I strongly encourage you to create websites that reflect your personality.
Not a patchwork of random comments and ideas from several sources.
So how do you create a website? Let's find out toghether.
What's the difference between web design and web production?
This is a question that you should ask yourself before starting the adventure with the creation of websites.
Do you want to create a website that people will remember, or you want to be a producer who uses several schemes, coming up to the customer's expectations?
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Website production
Successful website production means that in the project, we introduce many amendments proposed by the customer.
It means, that we add more shadows, gradients, rounded corners, and then change the font to Comic Sans.
It is about changing colors of the various elements, just because the client's aunt took a look at it and felt that a little bit brighter green and orange could be used.
At heart, we know that all these amendments are catastrophic for our design, but after all, it is the client's wish.
He pays for it and requires his needs to be met, so how can you even argue with them.
This way 90% of novice designers, who do not believe in their abilities and do not have confidence, become the mouse in the hands of the customer.
The advantage of this approach is that you do not argue with the client.
On the other hand, the disadvantage of that is slowly walking away from the senses, creating a complete puppy love that it would be a shame to throw into the portfolio, which in turn leads to the fact that it does not bring you curious customers and the circle closes.
Web Design in creating a website
If you want a really cool and well-designed website, do not look at the other web pages.
This does not mean that you should lock yourself in the basement, not see the work of other designers, switch off the phone and cease contact with the customer.
Definitely does not mean that.
Be inspired by other projects and surround yourself with creative people, because sometimes a small detail can inspire to create something fantastic.
Or stay in constant contact with your client and talk with them about the website, and write down some ideas.
If you can develop your own style, your projects will be completely unique.
Each element will be refined and will be there for a specific reason, not by accident, or the strange decision of the customer.
The project will be simply be improved because it will retain its consistency and originality.
After a while, you will start to look for more interesting solutions and new challenges, which will make your style become more unique and recognizable.
This way you will inspire customers who are looking for something other than clichés, something with a clear design that will distinguish their company.
Most importantly, the creation of such websites will give you much more pleasure, because at the end you'll be able to look at your work and be proud of it, not hide it deep in a drawer and forget about it as soon as possible.
Why is the customer trying to strip your project
The answer is usually fear.
They are afraid that the brave website will not hit it's customers and will make them go to the competition.
They want to feel 'safe' and practice 'generally accepted standards' so that a visitor on a website won't feel lost.
This is because at the time when it comes to creating the first website for the newly established company, usually, its owner wants to please everyone, and also has low awareness of their own brand identity.
You have to understand it, because they bear large costs, both financially and mentally.
So you would like to minimize risks at every possible stage.
This, combined with a lack of awareness of what is really your brand, usually leads to the formation of sexless and schematic websites.
How to persuade the customer to trust you
There are three basic principles that will help you convince the client that you know what you're doing, and that you should be trusted:
Confidence
When you present your project, be sure that this is something you want to sell to someone.
If you created a web page in accordance with your own style, there shouldn't be any major problems.
When a customer sees a web page and feels your confidence and enthusiasm on the draft, it will be easier for you to convince them to your vision.
When they see hesitation, clients will also not be convinced if the creation will satisfy their users.
When a customer sees a web page and feels your confidence and enthusiasm on the draft, it will be easier for you to convince them to your vision.
Knowledge of your own design
This point is closely linked to the former one.
During the presentation to the customers, they may ask a lot of seemingly strange questions about style.
Why is this element here and not there?
Why something is blue, and not green?
And what's up with this shape?
Although these questions are often absurd, you must have all the answers without hesitation and be able to support your choices with a few arguments.
This will show that each component is thought through well.
Preferably before the meeting, ask for an opinion a friend who has a tendency to pick on everything.
I am sure you know a person like this.
We all do.
This will allow you to prepare for any potential questions.
Give the opportunity to choose
When presenting a proposal for the website, always strive to ensure that you present two websites, so the choice will be between your two projects, not your project and the infinite abyss of the Internet.
This way you make the customer aware that they have a big impact on their website and have a choice, making them feel part of the process.
In general, people do not like to be backed against a wall without the possibility of choice or change.
Your own style when you create websites
Remember that if you manage to create your own recognizable style, it will be chosen by customers who are looking for talented individuals.
Thanks to this, your customers will have faith in your design and will be able to pay more for its uniqueness.
I bet you could build an amazing website that will stand out in the website builder!
Author: Tomasz Szwed
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