5 ways on how to design a website to be effective
Updated: 22nd September 2022
Reading time: 5 min
Would you like to have your own website?
Or maybe, you have been asked to create a website for someone?
Full of enthusiasm you sit down in front of the computer only to realize you don't know where to start.
You're looking at a blank screen and nothing comes to your mind.
Happened to me once or twice as well.
Plan before you start to design a website
The website is one of the most important investments for a company.
Its content is viewed by both regular and potential customers.
Within just a few moments, they decide whether they will stay on it and potentially establish contact or not.
Therefore you can't sit down to design a website with a cheerful roar.
There are certain things you must carefully think about and analyze first.
So grab a pen and paper and listen.
First of all, you must realize what the main purpose of the website is.
What are the main advantages of your business and/or what information you want to convey to visitors.
Is your website to entice a potential client to buy a product?
Book a table at a restaurant?
Or maybe just to find further information about your company?
Although it seems obvious, a lot of people do not realize that the role of a website is to fulfill users' needs.
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How is your website/company different?
You already know what the main objective is, which is to attract visitors that will not only stay on a website but also return to it.
Firstly, think about what can possibly make users stay.
What makes your services different?
What are the key benefits of your product or what information you have?
Write them on a piece of paper, then select 3 or 4 of the most importan ones.
Be sure to put this information in such a way, that they are immediately visible upon entering the website.
As a result, visitors will see at first glance why should they stay on a website.
Keep it simple when design a website
I bet you already have a vision for your website.
It will surely be rich in graphics and contain a lot of interesting content and a lot of cool goodies that only you were able to come up with.
Am I right?
Unfortunately, you have to hold your horses.
Keep in mind that new users, who enter your website for the first time, do not know whether they will find on it information they are looking for.
If the search takes more than 10 seconds, they exit.
Without thinking twice about it.
That's why you need the most important information to be easily visible at first glance.
If you manage to catch their attention and encourage to look further - they are yours.
So remember to clearly show on the website the most important advantages, as well as a visible button "call-to-action".
Upload content in a clear manner, use bullets, icons.
Keep it clear and simple.
Seek inspiration
You already have the content and plan for your website.
Now, it is time for some visual appeal.
Don't be afraid to seek inspiration.
The point is not to copy someone else's solution, but to inspire good graphics and create something unique.
Take a look at Fromupnorth.
It helps every time.
Listen to your customers
So, you already have a website which you are satisfied with.
Remember, however, for the visitor to be satisfied, you have to give them the opportunity to leave feedback on the website.
Either by a comment section, e-mail address or simply a form.
Also, remember to keep track of statistics.
Find out how much time users spend on average on your site, how many pages they look at, how many links they use as well as many other interesting things.
This way, your website will be even better and more effectively meet the needs of those who visit.
Did you know, that in WebWave, we display statistic for your design a website for free?
Author: Tomasz Szwed
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