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Updated: January 12 2023
Ewelina WrĂłbel
How starting a website can affect your business?
Are you planning to start a company or business and wondering if it is worth creating your website? You probably have already thought about using only free tools (such as Facebook or Instagram) for promotion and thus saving on the costs of building and maintaining the website.
Does my business need a website?
Currently, it is impossible to run a company without its presence on the Internet. When looking for selected services, customers often use the Google search engine, which is why it is so important that your potential recipients can find you. Want to find out what a website ensures for your business? So is it worth investing in your website or only using free tools? What are the pros and cons of having a website? Read the article and find out!
Website for your business
Are you a beginner and trying to make a name for yourself in a particular industry? Be sure to keep track of what your competitors are doing. Probably the biggest ones have been online for a long time.
If you don't have a website yet, check out WebWave's offer. We will make it quick and easy for you to create a site and customize it to your needs. Remember that just "being" online does not guarantee success. This is because you need to offer your customers something that your competitors don't, and show it in a way that will convince them to buy.
A website is a great solution for even the smallest company - regardless of the type of business.
If you are an artist, you have your music band, or you are a photographer - the website will be perfect as your portfolio. In turn, each owner with writing skills will find themselves running his small business blog. People involved in trade will certainly be interested in setting up an online store.
Manage a website
I don't think anyone needs to be convinced today about the great importance of a website for business development. When it comes to the traditional business model, location is key. Opening an establishment in a place with a lot of people, visible and known among the locals is a greater chance of success. Today, however, it is most often the case that a customer uses the services of a particular company without ever dealing with it in person. This is the phenomenon of the Internet and being online.
The impact of a website on your business
There are advantages and disadvantages to having and running your website. First, let's take a look at the advantages of this solution.
Having your website gives you just such an opportunity. Being online gives you great marketing potential in the form of being able to reach many millions of people by setting up a company website or online store.
It's worth being aware that customers come from a variety of sources. They may find you on social profiles, learn about your company from friends or simply - quickly find your site in google search results. The first thing they will do is search for information online. A user-friendly storefront of your website and a good navigation will speed up the purchase decisions.
Improve your business
Do you want to increase your revenue? Do you want to establish yourself internationally and come out of the shadows with your services or products? A step forward will be your website. New customers, new opportunities, increased brand recognition - it's all possible. On the Internet, your services will be found by potential customers, which will translate into greater brand recognition and more sales. Digital marketing is the future.
Do I Need a Website if I Have a Facebook Page?
Having a Facebook page is a great way to connect with your customers and reach a wider audience. Many business owners think that the fan page on Facebook alone is enough, but today, unfortunately, the website is a real must-have! A website allows you to showcase your products or services in more detail, provide customer service, collect feedback, and build an online presence that will last. Additionally, having a website also allows you to create SEO-friendly content and drive organic traffic from search engines like Google. Ultimately, a website provides customers with more information about your business and increases trustworthiness which can lead to more sales.
It is worth remembering that we will never become the owner of our Facebook page, we can only be its moderator. We will always be dependent on social networks, which may block our accounts or delete our sites at any time. In this case, we cannot be sure that we will not lose all of our audience or the content we have been working on for several years at some point. This situation has already happened to many companies and has always brought with it unpleasant consequences.
Every new business comes online. Entrepreneurs who enter the market know well that on the Internet everyone has a chance to succeed.
Marketing and sales
Do you want to sell your products in different markets? A website will allow you to show yourself to the world and increase the number of targeted customers. Internet marketing will help you promote your business. Make your business global. Now, this is easier than ever.
Your website increases your chances of appearing not only on the Internet but also in the minds of potential customers. When looking for a certain product, they will immediately think of your company. \
Lead generation
Selling your business online requires knowledge of lead generation. Since your website will be visible to potential customers, you will have the chance to increase sales and raise your company's visibility online.
More people are shopping online than ever before. Setting up an online store is therefore an ideal way to increase your sales income. Additionally, you will be able to promote selected products online. You don't have to invest in the premises to set up a store in any industry. Currently, many companies on the market earn only from online sales.
Quality of your website
Online business has its own rules, so a website should be created in a specific way. First of all, user experience and design are important. It is these two features that will ensure the credibility of the site and make a potential customer browse the assortment or offer. Pay attention to the message - it should be consistent and in line with the company's marketing strategy. The website should be easy to navigate. It is a good idea to place links to social media platforms prominently on the site. If all the necessary information, like address and phone number, is on the main menu and easy to look up, they will be more likely to make a purchase or use the services offered. A website will show the nature of the company or the services it offers.
Website design
Design and development are two issues that are of particular importance in e-commerce b2b and services. With a website, your company will become more credible. Recipients will be able to read recommendations and opinions of other clients or see the company's achievements or projects so far. A website will always look more professional than a regular Facebook fan page.
Additionally, if you decide to enrich your website with a blog, you will start to be treated as an expert in your field, which will increase the trust of your audience.
A properly designed website will generate more leads, ultimately translating into product sales or service sales. This is because it has been proven that it is not only the content we put on the site that matters but also its appearance and functionality. A bad website will not make grow your business. Potential buyers will quickly abandon the purchase.
You will create the look of your website from scratch, choose the dominant colors and decide what additional solutions you intend to place on it. Your website must look attractive. For this purpose, take care of the professional graphic design and UX functionality - here you will find more information on this topic: Best UX practices - how to create a user-friendly website.
Mobile responsive
Mobile-friendly is something of value. The share of mobile devices in online sales has increased over the past few years. This process has been influenced by several factors, including the spread of web access. So no one should be surprised by the fact that mobile device users generate as much as 60% of Internet traffic. By making your website mobile responsive, the ability to operate it on a smartphone will be comfortable and enjoyable.
SEO - search engine results page
How to optimize your website for SEO (search engine optimization)? Search engine rankings are determined based on several factors that are constantly changing. Regular changes and optimizations of the Google algorithm mean that only those whose sites are aligned with the requirements have a chance to exist. So when creating a site, it's worth paying attention to SEO factors such as optimized content, meta title, meta description, navigation and linking, and the blog module.
Available 24 hours a day
Hours of operation of the site are also important for customers. A land-based business is limited by time, but an online business has the advantage that a customer interested in your services or products can view your offerings at any hour of the day or night, which is a huge advantage.
Potential customers will be able to search for information about your services at any time. So let's put a price list and product details on it. You can also add a contact form on the website to facilitate communication with your company. A chatbot that will answer customer questions 24 hours a day is also an ideal solution.
Customers testimonials
A website is your business's portfolio. On it, it's a good idea to include testimonials from satisfied customers and their opinions about your services or products. Visible opinions and reviews about products or services on the site make it much easier for customers to make a purchase decision, and also increase the credibility of the company. According to consumers, companies that share opinions about their products online are authentic. Reviews and ratings also encourage people to interact with a brand, which indirectly leads to increased revenue.
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What are the disadvantages of having a website?
We have already learned a few strong advantages. What are the downsides to having your website? Let's find out.
One-off and fixed costs
Just designing and creating your website is associated with costs. For this purpose, you can commission an agency or a private person. However, a better and cheaper alternative will be to use website builders, such as WebWave, available on the market. You will find many ready-made templates or create a website completely from scratch! You don't need to be an expert to build a website or store yourself. Creating the website builder is very simple.
Running a website also involves fixed costs, such as hosting and maintaining the domain. In the case of WebWave, you will get the domain for a year for free, after this period its cost is only 25$ per year.
With hosting, things are a bit different. When you use our website builder, its cost will be covered by your subscription. If you buy hosting yourself, the costs start from several dozen to even several hundred dollars per year. They depend on the size of the website and, above all, the amount of traffic.
You have to take care of positioning and marketing yourself
For a website to make any sense, we need to take care of its positioning - for this, we will need knowledge in the field of SEO and marketing. You must remember that how you promote your company website will decide whether it will be successful. This requires the user to be able to optimize content, appropriate linking, and knowledge of basic tools such as Google Analytics or Google Ads. In this case, we can also use the offer of an external company, but it involves additional costs.
A website is a great solution for even the smallest company - regardless of the type of business. If you are an artist, you have your music band, or you are a photographer - the website will be perfect as your portfolio.
Will social media alone be enough for us?
We have already learned all the pros and cons of running a website. Many people, however, choose a simpler and free solution: to use social networks. Will this be sufficient?
Thanks to these social networks, we can easily connect with our audience, reach a large audience or build a community. The operating costs can be zero and the operation is so easy.
However, just appearing on Facebook or Instagram does not guarantee success. We need a budget for advertising campaigns so that our posts and materials can reach a wider audience. The costs of such activities may be of a similar magnitude as for running your website.
Another aspect is worth paying attention to. Suppose you want to find a seamstress in your area. I think you will agree with me that when looking for tailoring services, you will first enter the searched phrase in Google. In this case, hardly anyone will start looking for a tailor on Facebook or Instagram.
How to set up a company website?
If you've already decided to create your website, you are probably wondering where to start.
Getting started is, in fact, not as difficult.
In addition to commissioning an external company to build your website, remember to use the WebWave website builder. Thanks to ready-made templates that you can easily adapt to your needs, you can create a store, website, or blog on them. If you want, you can also create a page starting from scratch.
What information should your company website contain and what should you remember?
Now that you know where to set up your website, it's worth thinking about what should be on it.
First, your website should make a good impression on the audience. For this purpose, you should choose the right graphics and photos and take care of the correct colors or fonts. The website should be transparent and designed according to current standards. It is also necessary to ensure its responsiveness, i.e. that it looks good on any device.
When it comes to content, be sure to include relevant information. Convince your recipient why it is your services that they should use. Of course, contact details, information about the offer and the products you offer are very important. It is also worth adding price lists and a contact form to facilitate communication with your customers. A banner with the company's slogan will also be useful, as well as a good CTA - i.e. slogans encouraging you to take advantage of our offer. You mustn't forget about marketing.
Speaking of marketing, there are many ways to promote your business online. Because of this variety, choosing the right tools and making the most out of them can be a challenge sometimes. That's why it's important to get to know all the tricks and tips on how to successfully include your small business website in your online marketing strategy.
Have you already created your business website? Or are you just planning to set one up? WebWave not only allows you to create a site for yourself but also to build sites for customers and earn. And all this without technical expertise. Check out what a white label is and learn more. Maybe your business will go to an even higher level.
Conclusions
Having your website will surely make your company look professional in the eyes of customers. You will influence its appearance and how you would like to present your company. If you take the SEO topic seriously, you will be able to further promote your business. However, do not give up on social media. The best solution is to take advantage of all available types of promotions. You can't rest on your laurels - remember that the website itself is not enough for customers to find you. Be sure to also take care of marketing and promotion.
And if you've decided to create your website, but don't want to hire a specialist for a few thousand dollars, use the WebWave website builder. You can easily create responsive websites without coding. In turn, on our blog, you will find many free guides, with an extensive knowledge base on creating websites in our creator and more!
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