Updated: 15th September 2022
Reading time: 6 min
The number of visits to the website is very important. It often changes to the success of a company, so it is important to ensure a high position in Google searches. Each significant drop should give us a signal that our marketing plan needs improvement. But what could be causing such a change? How to avoid a drop in website traffic? Regardless of which website you run, this article will be helpful for you.
In order to avoid a drop in statistics, it is worth taking care of your audience from the very beginning. Here are some ways to generate traffic to your site and attract new visitors.
It is worth taking advantage of the free opportunity, which is the promotion of the site in social media. We can choose platforms such as: Facebook, Instagram, Linkedin, Snapchat or Youtube. Thanks to these platforms, we will launch company profiles or organize paid campaigns. With the help of Facebook groups, we will create our own community and keep in touch with it. Through interesting videos on Youtube and Snapchat, we will gain regular viewers. Thanks to Instagram and its power of hashtags, our posts will be able to reach users from all over the world. On Linkedin, we will create a business profile and find potential customers or new employees of the company. The possibilities of social media are huge. It is worth taking advantage of them and constantly promoting our site at every possible opportunity.
Positioning is one of the most important aspects that we need to take care of. In this case, it is about adjusting our website to search engines. We can do SEO activities ourselves. The elements that are subject to optimization are: content, website structure, technical layer and links. Free platforms such as Google Analytics, Google Search Console or even the Google search engine will help us. If we want to keep our workload to a minimum, we can also invest in paid ads. The most popular and recognized by specialists are: Ubersuggest, Ahrefs and MOZ. After paying the monthly subscription, the tool will perform a number of activities for us, thanks to which we will get higher results in search engines. More information on SEO and positioning can be found here.
Paid ads offered by Google allow you to display sponsored links in search engine results and on websites cooperating with the Google program. The promotion is tailored directly to the user's interests and data, such as age, location or gender. Thanks to this tool, we will be able to increase the number of visits to the website and persuade customers interested in our offer to contact the company. Google Ads will work successfully on any budget.
Today, bloggers, public figures and influencers have a huge impact on users. This is especially true of Instagram. At this point, the record of popularity belongs to Cristiano Ronaldo, who gained as many as 254 million followers on his website. Taking advantage of the reputation of some accounts, companies themselves ask users to advertise their product. Barter cooperation (i.e. benefit-for-benefit exchange) may be an ideal solution for any micro-company. For this purpose, it will be necessary to establish contact with a popular person, website or website that has its own target group. What conditions we propose depends on us, but sometimes the cooperation does not end on the terms of barter, and we will have to pay for advertising.
Why is blogging important? Thanks to interesting content that we will increase our chances of reaching customers. Articles should be interesting and written in line with
all SEO principles. Well-written content will help in website positioning. It is worth making sure that the reader comes back to us. A blog that contains answers to users' problems will attract a lot of people and put us in the role of an expert, which will affect the sale and promotion of our products.
Responding to users' posts and comments can be a good way to self-promote. In responses, it is worth adding a link to your own website and encouraging recipients to visit it. When creating posts on social media, ask questions, create polls and try to find out about users' opinions. Maintaining a relationship with them is very important.
The ideal way for our recipients to return to the site is to send a weekly newsletter. For this, we will need a mailing database. To build it, you can offer users interesting content or video materials, in return for leaving an email. However, you need to remember not to drain your recipients with messages - it may have the opposite effect.
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While you're working on your website positioning, your competitors may implement large-scale SEO efforts that will greatly impact your website's positioning. You will need to react quickly so as not to lose your previously achieved search engine results. It is worth following the statistics not only of your own website, but also of competitors. This will allow you to better define your strategy and learn about the practices used by other companies.
A drop in your position in Google can significantly affect the website's statistics and the number of views. As a result, the interest of potential users will decrease, and we will not see an increase in sales and visits to our website. It is worth following the rules and avoiding treatments that Google's algorithm does not tolerate. These are activities such as spam, duplicate texts, clickbait, suspicious redirects, masking content, using too many keywords and someone else's graphics and photos. Google will also not display a page that is not responsive and whose content is not attractive to readers.
Below, you can find some good practices to follow:
Optimize your website for search engines by incorporating keywords, compressing images for faster loading speed, meta tags, and getting high-quality backlinks (with the help of link building tools). By following SEO best practices and leveraging SEO tools, you'll improve your website's search engine rankings, driving organic traffic and potential customers to your site.
Ensure your website is visually appealing, easy to navigate, and user-friendly by leveraging UX audit services. A positive user experience encourages visitors to stay longer, engage with your content, and ultimately convert into paying customers or subscribers. If you don’t have the resources for professional website photography, you can leverage the use of an AI image generator to optimize your website’s appearance.
With more people accessing websites via mobile devices, it's crucial to ensure your site is mobile-friendly and has a responsive design. A mobile-optimized website will not only improve user experience but also boost your search engine rankings.
A fast-loading website is essential for retaining visitors and improving your site's search engine rankings Partnering with SEO specialists can help optimize your website's performance, ensuring it loads quickly and efficiently for a seamless user experience.. Optimize your website's speed by compressing images, minifying code, and utilizing caching and content delivery networks (CDNs).
Proper linking can help us in positioning. While another page links to ours, we become more attractive to Google's algorithms. Our task is to increase the number of links keeping in mind the rules. We will constantly lose some of them, which is a natural process. The most important thing is to gain more links, not lose. A large drop in links will result in lower positioning.
Google likes to change algorithms and positioning rules, and we have no influence on it. We can only react and adjust our strategy to the applicable rules. This thing is the right thing to do today, after Google changes, it may turn out to be unforgivable for the algorithm. How to find out when such modifications have taken place? In this case, statistics will help us. In Search Console, we will notice a decrease in visits and a lower position of the page in the search engine. It is also worth following the industry media, thanks to which we will find out about all updates.
It is worth using Google Analytics to monitor the number of visits to our website. It is a free tool that can prove to be very useful. In the report, we will obtain information, among others, about the source of the inputs, when and at what time the traffic event occurred, what devices are used by users and in what city they are. To check the statistics, simply log in to Google Analytics, go to the data view and click "Acquisition". By choosing the "Overview" option, we will receive information about all visitors to our website.
While you're working on your website positioning, your competitors may implement large-scale SEO efforts that will greatly impact your website's positioning. You will need to react quickly so as not to lose your previously achieved search engine results.
Sudden drops in Google rankings may turn out to be a nightmare when we want to position our website. However, it is worth remembering that organic traffic will never be constant. In order to prevent sudden declines, it is worth using the methods provided and trying to make our website visited by as many users as possible. However, if you are just planning to set up a website, try our website builder and find out how you can do it quickly, cheaply (or even for free) and without coding!
Author: Paula Niziołek
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