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Interior Design Portfolio: How to Make a Website for Interior Designers

8 minutes 32 seconds

28 August 2025

Can an interior designer create a website independently, or is outsourcing it to an external company better? What should a website for an interior designer look like? Can AI create a website for you? Find out!

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1. What is a portfolio?

A portfolio is a folder containing a collection of an artist's work. In the past, this concept was primarily associated with the work of painters or architects. Nowadays, more and more people from various professions decide to keep their own documentation of completed projects. Because these professions differ in tasks, the form of presentation will also differ (at least in part). 

 

What forms do we distinguish? 

The most popular forms of presenting your work in a portfolio include:

  • graphics (photos, illustrations, collages, etc.)
  • paintings and technical sketches (as in the case of architects)
  • stage presentations 
  • direct links to projects that “cannot be shown”.

 

2. Who can create a portfolio?

Until recently, portfolio creation was associated only with strictly artistic professions, such as painters or architects. These boundaries have become blurred, and more and more people are deciding to have one. So the answer is no longer so clear-cut. Portfolios work best for professions where we have the opportunity to present our skills in a visual form. 

Who most often creates portfolios:

  • painters
  • graphic designers/illustrators
  • designers 
  • photographers
  • models
  • architects
  • cook  
  • interior/landscape decorator 
  • copywriter 
  • web designer 

There are many possibilities. We can also decide to present our work as a portfolio by creating various handicrafts, such as jewelry, natural candles, crocheted clothes, and accessories. 

Therefore, an online portfolio is a good solution for people wanting to present and sell their work and services.

 

website for interior designers

 

3. Who are the recipients of an online portfolio?

Our approach to creating the website itself and the content posted on it depends, among other things, on who will visit our portfolio. Suppose we want to have a virtual portfolio to increase the prestige and professionalism of our business in a given category and gain greater independence in managing the form of its presentation. In that case, we will probably be most interested in ensuring that the website is aesthetically pleasing and, ideally, has its own domain. Visitors to our website will primarily be people who have heard of us or are already interested in what we offer. They may find it through a recommendation, directly from a link (e.g., social media), or by searching for us by name. That is why it is so often recommended to include your name in the name and address of your website. 

However, very frequently, the online portfolio is sent by its owner, e.g., when looking for new jobs. It is like sending an extensive CV in the form of an online platform. In this case, our potential clients or employers visit the website if we are applying for a permanent job. 

However, suppose we have a virtual portfolio and want it to reach an even larger audience. In that case, we should take care of SEO elements that will help us position the website and “display” it in a high position after entering a specific phrase in a search engine.

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4. How do you think you could use an online portfolio?

A portfolio on a website can be used in many ways. After all, it is a way of presenting yourself, your skills, and your achievements. 

A portfolio is used to present the above-mentioned elements. Portfolios, both in paper and virtual form, are most often used to check qualifications for a given position or specific assignment and when applying for a given field of study (this is most common in art studies, technical universities, and architecture-related specializations). Foreign universities may also expect to see our portfolio.

As we mentioned earlier, an online portfolio can also be used to build awareness of our brand as creators. Properly presented works on our own website will emphasize our professionalism, and additional content can increase the visibility of our platform on the web.

 

5. Content on the portfolio website

Graphics

Graphics on the website are one of the most important elements on the website. They can help users better understand the content, but also grab their attention and make them stay on the website much longer. In the case of an online portfolio, their role will be just as essential, if not more so—especially in professions where visualization is key. 

Photography, illustrations, painting, design, etc. Without graphics, the portfolios of people working in these professions would be meaningless. It is therefore worth ensuring that they are presented appropriately.

 

Compression 

The basis for placing graphics on a website is their compression, i.e., reducing the file size. Their smaller size allows them to load faster on the website and thus provide a better user experience.

However, be careful not to repeat this process too often (compressing one file two, three, or even more times), as this can significantly reduce the quality.

Of course, if our images are vector images, it is best to save them in a format that is light enough even without compression. We are talking about SVG here. However, if we want to reduce the weight of animations, it is worth choosing Lottie and those saved in JSON. 

 

Photo gallery

A gallery is the basic form of presenting work—a presentation of photos from a photo shoot or a collection of projects. Although it is one of the most popular forms, this does not mean that it will be used.

 

Contact

A portfolio usually does not fulfill its role of presenting your skills, but rather serves the purpose of showcasing them. Its goal is also to capture the viewer's attention and convince them to establish cooperation. That is why it is so important to include contact information on the website that serves as our portfolio. The basic information includes a phone number and email address. In this case, however, it is not worth limiting yourself to these two forms. It is worth considering a few additional methods that will improve contact. 

 

Contact form

On the one hand, a contact form is also, in essence, an email message. However, the method of sending it differs from the standard one, as it does not require the interested user to log into their email account. All they need to do is enter the necessary data and the content of the message, which will be delivered to us (the owners of the online portfolio) by email.

 

Conclusion

So don't wait; reach out to the WebWave AI website builder and create your website today! 

An online portfolio is the ideal solution these days. We can always have it at hand, so we won't miss out on opportunities, such as new orders, and we won't overwhelm our recipients with its weight (in the form of a presentation or PDF, for example) - all we need to do is send a link. If we have our own domain, we also strengthen the status of our business and help build a solid foundation for our brand.

There is no denying that a virtual, online portfolio allows us to present ourselves better... and most importantly, the way we want to. We don't have to worry that our social media account will suddenly disappear and we will lose all our work - we manage the website ourselves.  

Having a website is often almost a necessity, and if we can put our portfolio, online store, blog, and other forms of communication and income on such a website, then we can talk about the perfect combination.

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FAQ

What is an interior designers portfolio?

An interior designers portfolio is a curated collection of an interior designer's best work, showcasing their design skills, creativity, and expertise in residential and commercial projects. It typically includes high-quality images, mood boards, and descriptions of each project to illustrate the designer's capabilities and style.

 

Why is a polished portfolio essential for a design career?

A polished portfolio is essential for a design career because it serves as a visual resume that can help you attract clients and employers. It demonstrates your design process, problem-solving abilities, and ability to cater to client needs, thus enhancing your credibility in the competitive creative field.

 

How can I make my portfolio more engaging?

To make your portfolio more engaging, consider incorporating interactive elements, high-quality images, and concise descriptions of your projects. Utilizing mood boards and 3D renderings can also provide inspiration and a deeper understanding of your design approach, making it more appealing to potential clients.

 

What types of projects should I include in my portfolio?

When building your portfolio, include a diverse range of projects that showcase various styles and types of work, such as residential interiors, renovations, and commercial design. Highlighting different styles and approaches will demonstrate your versatility and ability to tailor designs to different client needs.

 

How do I design a good portfolio layout?

A good portfolio layout should be visually appealing and easy to navigate. Organize your projects thematically or chronologically, ensuring that each piece is presented clearly. Use a consistent template and consider incorporating mood boards to enhance storytelling and provide context for each project.

 

What are mood boards and how can they enhance my portfolio?

Mood boards are visual tools that combine images, colors, textures, and materials to convey the overall feel and concept of a design project. Including mood boards in your portfolio can enhance its quality by providing potential clients with insight into your design process and helping them visualize your creative vision.

 

Where can I find inspiration for my interior design portfolio?

Inspiration for your interior design portfolio can be found in various places, including platforms like Behance and Issuu, design magazines, and social media. Additionally, exploring architecture portfolios and residential design projects can spark creativity and help you identify trends and styles that resonate with your work.

 

How can I ensure my portfolio showcases my finished projects effectively?

To ensure your portfolio showcases your finished projects effectively, focus on presenting high-quality images and detailed descriptions that highlight your design skills and the design process involved. Including testimonials from clients can also add credibility and demonstrate your expertise in meeting client needs.

 

What platforms can I use to create a digital portfolio?

Several platforms, such as WordPress or WebWave AI Website Builder, allow you to create a digital portfolio. These platforms allow you to create an easily accessible online presence and share your work with a wider audience while ensuring your portfolio is visually appealing and professionally presented.

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