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Running a website consist of lots of things. 

Performing updates, sharing new content, keeping an eye on hosting and checking whether a domain is still valid.   

What’s more, it can also mean website positioning and optimization.  

You can hire a company or a webmaster and forget about it.  

Somebody will perform all these activities for you.  

But is it worth the price?  

Do you know how much does it cost to run a website?  

The price for running a website fluctuates between a few hundreds of dollars and even a thousand or more per year.  

So even after the website gets published online, you still need to dedicate some money to sustain it.   

Or... not? 

Instead, you can dedicate some time and run it yourself! 

In this article, you will learn about the most common aspects connected to running a website and maybe – just maybe – you will get encouraged to do it yourself.  

It’s a “guide on how to run a website”. 

Shall we? 


Table of content, just to be sure we have everything in one place: 


Hire somebody? 

In most cases, the person who runs a website is the one who created it in the first place. 

Speaking from experience, taking over a website after another webmaster is problematic.  

An ideal situation is when you contact somebody to build a website for you and then run it.  

You get a project and when it meets your expectations (financial as well), the building process begins.  

If the webmaster is good at it, you end up with a fully functional, responsive and professional website, which helps you develop your business and reach a wider audience. The site is frequently updated and optimized.  

Sounds perfect, doesn’t it? 

It is a good solution, but make sure to set a specific wage for sustaining a website, sign a contract and pay invoices on time.   

And enjoy your website, of course. 

Even though you can hire somebody to run a website for you, you should at least be aware of what sustaining a website means.  


Run it yourself? 

As an alternative, you can always create and sustain a website on your own.  

To build a website (plan, develop and run it) all you need is some determination.  

You probably wonder, what is running a website about? 

Well, a few things. 

First of all, you need to create it. 

Join over 180 000 people who build websites with no coding for free

Website builder WebWave allows you to build free websites with no coding for free. Start from scratch with a blank page or use one of many free templates.


If you have no experience in web development, you can use a free website. Just for practice.  

You can also use a website template, which is a great way to learn about website layout and functionalities.

When selecting a tool to create a website, keep in mind that it should be responsive. Sounds innocent but nowadays more than 50% traffic online generated by mobile devices, so your site needs to be adjusted to them.  

What’s more, Google introduced Mobile-First Indexing and changes in the search results layout on smartphones. 

Regardless of the website design software you choose, remember that every website needs a few elements. 

Like hosting, domain or a bit of time to look after it.  

It’s worth to mention, that even if you decide to build and run a website yourself, it doesn’t mean there won’t be any costs. Of course, there are website builders like WebWave where you can do it for free, but it’s not common.  

Just for starters, you need to choose hosting, register a domain and pay for the website design tool.  

You didn’t even start yet and already have to pay – and you can’t be sure that the prices will remain the same (Luckily, in WebWave is a price guarantee on Premium Plan).  


Is running a website difficult? 

Actually... it’s not. Especially, when you create it on your own.  

I know, I know... as you make your bed as you must lie on it, but not everybody can afford a webmaster. 

Your website doesn’t need to be perfect. 

If you don’t feel like designing a beautiful site, just use a template. 

I can guarantee that running a website you developed is a lot easier than if somebody else did it.  

That’s why I mention selecting the right tool – if you like it and easily work on it, you will easily sustain your website with it.  

To the point.  

Running a website on your own is totally manageable. It’s basically about updates, prolonging hosting and extending domain.  

The biggest effort requires regular updates and adding fresh content. It’s important from the user’s point of view and in terms of the positioning.  

Of course, there is more you should know about. Just as important is website security (SSL certificate) and paying invoices on time.  

However, it is still not that much of an effort and I can assure you that you can run a website and do whatever it is you do offline.  

Running a website on your own
is totally manageable!

What about website positioning? 

Website positioning (SEO) is the optimization of the site to search engines. In other words, the website should respond to specific questions asked by users.  

The better the answer to user's query, the higher in search results it appears.  

SEO can be divided into on-site and off-site. The first one applies to actions performed on the website, the other off it.  

SEO on-site consists of, among others, adding meta title and description, headers, alt tags, and internal linking. Of course, there is more like selecting keywords and placing it on a website in an adequate way.    

SEO off-site is every action performed off the website like external linking, which notifies Google robots that your website is recommended in other places online.   

As you can see, it’s no rocket science and you can position a website on your own.  


How much does the positioning cost? 

The price of positioning is a never-ending topic and differs depending on the “expert’s” knowledge.  

If you are looking for an expert, besides Googling him (if he understands positioning his website should appear in the top results), ask for recommendations elsewhere, for example on Quora or Facebook.  

Keep in mind that getting to know SEO basics can not only help you with positioning your website but also with supervising the expert. I mean it. 

There are some tools online which will help you understand positioning – some of them are free like ubersuggest.io, where you can look for the keywords, and for some you need to pay – like for Unamo, which is used to monitor website position on specific phrases.  

Of course, nothing helps like the free Google Search Console. 


Is there a point in running a website on your own? 

There is.  

Firstly, you can save some money.  

What’s more, if you learn how to run a website on your own, you are independent, and you get to learn about interesting website development aspects like search engine optimization. 

Why don’t you give it a try?  

For free. 

In WebWave, where you can create a website with no coding from a blank page or a website template. 

Make sure to read articles below:


Authors: Weronika Wawrzyniak

& Bartek Raducha - Led and consulted many websites projects in the cultural area. Worked in an advertising agency and co-led projects of websites for clients such as Beko and Bonduelle Food Service. In WebWave – advertiser and more.

09 September 2019


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Running a website – is it better to hire a webmaster or do it yourself? 


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