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There is no need to convince anyone that SEO, or in other words website positioning in search results, is necessary. More than 80 percent of Internet users take advantage of Google and competing solutions. The high position of the website on the list of search results is a guarantee of high traffic. In this post, we will look at the most important aspects of positioning and see how to take care of them in a website builder such as WebWave.

 

 

Quality of content

This is the most important element taken into account by search engine algorithms when evaluating a website. Creating content, you must remember that it should meet the expectations of users - provide them with original, engaging and useful information. There are also some elements that are particularly important from a technical point of view.

 

Keywords

These are the phrases typed into the search window for which the website will rank. For example, in a website about web design keywords include "how to make a website", "website development" and "how to create a website". When creating content, you must remember that the page should refer to the selected phrases as much as possible. For a description of the keyword matching process, see this article.

The placement of keywords in the text should be natural. It's good if they appear in the title and subtitles. The excessive density of keywords or in the wrong context reduces the credibility of the website for search engines.

 

Text structure - headers

Appropriate division of the text will not only affect the ease of its reception. It will also help make it more readable for algorithms. Headings establish a hierarchy of content. If they contain keywords, they suggest which phrases the page should rank for. It is important that on each subpage there is at most one first-level heading (H1). We discuss how to add headings in the WebWave website builder here.

 

Meta Tags

Meta tags, or meta title and meta description, describe the content of the page. They appear on the search results page. Therefore, they are important not only from the point of view of page indexing (i.e. its evaluation by algorithms), but also for gaining traffic. Properly prepared texts will make users willing to click the link leading to the page. Instructions for adding meta titles and meta descriptions in WebWave can be found here.

 

 

 

 

Graphics

Apart from texts, it is the most common form of content on websites. When adding them to your website, you need to remember about the appropriate format and alternative descriptions.

 

Image and video format

Too "heavy" graphics and videos have a negative impact on the page loading time, which in turn translates into its low rating by search engine algorithms. This leads to a drop on the search results list. The currently recommended format for images is WebP. It enables their compression with minimal loss of quality. WebWave automatically converts the files on the page to this format. The equivalent of WebP for video is WebM.

 

Alternative descriptions

These are texts that allow algorithms to understand what is in the graphic. Adding them will help in positioning the page for keywords related to the images. It will also allow you to display its content in the graphics search mode. Information on adding alternate descriptions in WebWave can be found here.

 

 

Structural data

Structured data is content that helps algorithms to analyze the page. They describe what is on it. They are also important from the users' point of view. Thanks to them, the description of the page in Google search results is more detailed - it contains links to specific subpages. This text describes how to add structured data to a page created in WebWave.

 

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Error 404 Page

This is a message displayed when the user enters a non-existent subpage. Most often, on the error 404 page, there is a link to return to the home page.

The 404 error page tells the search engine algorithms that the site's structure is clear. In WebWave, users can use the default appearance of this type of subpage. It can be easily edited. How? The answer is here.

 

Robots.txt files

The website owner has an influence on how search engine algorithms analyze the content. Robots.txt files are used for this. In practice, they primarily allow you to indicate which subpages should not be assessed. This allows you to safely place content on your site that would be negatively rated by search engines (for example, duplicate text).

 

Security

Adequate protection of the website prevents uncontrolled leakage of user data. At the moment, the SSL protocol is the standard. Thanks to it, information is already encrypted in the browser, which makes it difficult to intercept the data.

Pages that do not have an SSL certificate are considered unsecured by Google and marked as such in Chrome. Therefore, having an SSL certificate is essential. All websites created in WebWave have a free SSL certificate, which proves the highest level of security.

 

 

 

 

Adaptation to mobile devices

The lion's share of internet traffic comes from phones and tablets. From year to year, their owners constitute an increasing percentage of the Internet users. Therefore, search engine algorithms check whether the website is adapted to them. Google has been using the mobile first approach for some time. This means that the mobile version of the website is given priority.

Pages created in WebWave can be adapted to mobile views. To do this, just click on one of the icons displayed on the top bar of the website builder. Detailed instructions can be found in this article.

 

Internal and external linking

If a page is linked to from a reputable site, its position in search results increases. Therefore, it is good to think about cooperation with reliable partners who will place them on their websites.

The quality of internal links also matters. First of all, you need to ensure that they do not lead to non-existent or outdated subpages.

 

301 redirect

The domain, that is the address of the website on the Internet, can take various forms, for example it may or may not contain the "www" element. Therefore, it is necessary to create redirections that will take the user to the page with the "main" (canonical) address. Thanks to this, users entering different versions of the website address will end up in the same place.

The use of a 301 redirect will also increase the credibility of the website for the algorithms. Without it, search engines will treat content under each domain as separate sites and consider the content to be duplicate. More on 301 redirects in this article.

 

More than 80 percent of Internet users take advantage of Google and competing solutions. The high position of the website on the list of search results is a guarantee of high traffic.

 

WebWave SEO Analyzer

After reading this quite long list, positioning may seem difficult. Fortunately, WebWave makes this task much easier. Our tool has a built-in analyzer that automatically examines the website's SEO and suggests what to do to improve its result.

 

Conclusion

Positioning is one of the most important things you need to take care of when working on a website. Thanks to the information in this guide, it will be easier to take care of your website's SEO. The analyzer available in the WebWave creator will also help in this, with which you can easily position a website created in WebWave.

 

 

 

 

Make sure to read the following articles:

 

 

Author: Jan Chmielowski

 

03 December 2020

SEO in website builders - what to pay attention to when positioning pages

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