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In 2018, Google Chrome security has changed.

On the official blog, Emily Schechter announced that the most popular browser won't inform users anymore whether a certain website is secured - simply because only secured websites will be approved by Chrome.  Websites without the SSL certificate will be marked red as not secured. 


SSL certificate on a website - what is it (in a nutshell)

Secure websites and not secure websites

Security in the Internet 

What's the HTTPS and what does it have to do with the SSL certificate?

Why do you need the SSL certificate on your website?

How does the SSL certificate influence website positioning?

How much does the SSL certificate cost?

Free SSL certificate in white label website builder WebWave


SSL certificate on a website - what is it (in a nutshell)

SSL certificate allows you to securely connect to a website. The connection is encrypted, which makes hijacking data impossible. 

Protocol HTTPS with "S" at the end is secure. When your browser connects to an HTTPS server, the server will answer with its certificate.

Till 2018, these connections were standardized for shops, banks and other websites where you leave your data. 

For a couple of years now, Google promotes "HTTPS everywhere" politics which mean one thing: secure internet.

Since Google has the most popular internet browser, I guess it is a good argument to purchase the SSL certificate for your website. 


Secure websites and not secure websites

Google Chrome 69 was the first version that didn't inform users that a website is secure, because it has an active SSL certificate.

Actually, on the contrary. 

Ever since September 2018, every website without an active SSL certificate is marked red as Not Secure. 

This information accompanies an alerting red icon. Users see immediately that a website is Not Secure and they shouldn't enter it. 

Emily Schecter claimed, that secure websites needed to be standardized in the net. It was a huge change for the internet and websites owners. 

Security in the Internet 

Google has the biggest impact on the Internet we know nowadays. Decisions made in terms of internet searches influence trends in the website design. 

Do you remember, when a responsive website was a rare accessory? Now - every website has it and it's because of the Google algorithm that forced it a few years ago. 

The same situation with website loading time and many other issues.

More than 57% of users worldwide use Chrome, allowing Google to set websites standards. 

That's why, when the SSL certificate becomes a regulated solution according to Google, the rest of the Internet needs to adapt. 


Wha's the HTTPS and what does it have to do with the SSL certificate

HTTPS is a secure form of the HTTP protocol. "S" at the end stands for secure.

What is HTTPS? Thanks to it you know that the website you are using is secure. 

After all, you don't want anyone to know your bank account password.

That's exactly the point of the HTTPS. To secure the connection. It uses SSL protocol (TLS), which gives you more peace when surfing the net than you could imagine.  

Especially, when you need to enter some data, that nobody should see, not to mention hijack. 

When you enter a website and see that it's secure, you probably feel a bit safer. 

Now, take care of users on your website and make sure they also feel safe when visiting your website. 

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Why do you need the SSL certificate on your website?

The SSL certificate is a must have. 

Of course - if you handle users payments or gather their data on the website - you need to purchase it. 

Otherwise, the browser will inform visitors that the connection is "not secure", "potentially dangerous" or "not safe".

It comes to the same thing. 

The user, who doesn't want his personal details to be used elsewhere will close the tab.

Simply exit your website. 

Even when you run a blog or a small local portal, you should provide your users with a secure connection. 

The green padlock informing that the website has an active SSL certificate matters for the users. 

Because if the connection is not secure, why would they stay on the website?


How does the SSL certificate influence website positioning?

Google mentions the SSL certificate among  200 website ranking factors

Why should it interest you? Google sees secure websites (with an active SSL certificate) as more relevant and displays them higher in the search results.

What's more, users spend more time on secured websites, which directly influence the bounce rate and time spent on the website. 

And guess what, these factors are also important for Google algorithms - if users stay on a website, it means they found what they were looking for.  

These arguments only should convince you that the SSL certificate on your website is a must-have. 

Will activating the SSL certificate make you appear in the TOP3 search results? Probably not. 

But if you want your website to be displayed high, the small factors like the SSL certificate make website position go up. 

Why then all websites don't have a secure connection?

If you don't know what's up - it is usually money.

Yes, you need to purchase the SSL certificate.

However, a free SSL certificate is waiting for you in WebWave :).

Google sees websites with an active SSL certificate as more relevant and displays them higher in the search results.

How much does the SSL certificate cost?

There are many SSL certificate suppliers on the net. 

There are also a few types of the SSL certificate - a basic, medium and best. 

Each of them provides you with an encrypted, secure connection. 

Most certificates encrypt the connection with 2048 bits long keys. 

The more bits the key has, the safer the connection is. That's why a free SSL certificate is a very rare deal.

There are different types of certificate validation - DV, OV, and EV.

The first SSL certificate validation type is DV (Domain Validation). It's the cheaper one and the easiest to get. 

All you need to do it confirm via e-mail that you do want to activate the SSL certificate on your website.

It's a good solution for a blog, small online shop, local portal and other websites that don't handle big payments. 

Another certificate type is OV (Organization Validation), the "medium" one. 

In order to get one, you need to send over some documents regarding domain owner. For example, if a city hall wants to purchase the medium certificate, they need to send documents confirming the owner identity. 

That's right - send over, and in most cases, by post. Its purpose is to validate owner identity - not only in the net but also in the real world. 

The best certificate is EV (Extended validation). 

The process of getting one is time-consuming and the certificate itself costs a pretty penny. 

It requires the domain owner to hand over documentation in English. 

EV is dedicated to big organizations, which handle huge payments - banks, hospitals, etc..

But there is a blessing in disguise - a free SSL certificate in WebWave


Free SSL certificate in white label website builder WebWave

Yes, the SSL certificate in WebWave is free. We provide WebWave users with the SSL certificate, so if you want to secure your website for free, then white label website builder WebWave is a perfect solution. 

The SSL certificate on your website in WebWave secures users connections and is based on CV verification method, so you don't need to send any documents. In practice - you don't even need to leave the webmaster's panel to have an active SSL certificate on your website.  

What's more, the certificate uses 2048 bits long asymmetric key, so in WebWave you not only get a free SSL certificate but also functional. 

Make sure to read articles below:


Authors: Weronika Wawrzyniak & Bartek Raducha - Led and consulted many websites projects in the cultural area. Worked in an advertising agency and co-led projects of websites for clients such as Beko and Bonduelle Food Service. In WebWave – advertiser and more.

03 June 2019


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What is the SSL and why does your website need it?


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