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Reading time: 13 minutes

Updated: December 12 2023

Ewelina Wróbel

15 October 2020

Start Selling: Build Your Own Simple Online Store for Free

Online trading is an increasingly popular way to do business. Many platforms allow you to sell without having to set up your own simple small business website. However, setting up your own online store brings better results.

Are you looking to start your own online store but don't have the technical skills or budget to make it happen? Well, you're in luck! With the rise of e-commerce platforms, building your own simple online store has never been easier or more affordable. In fact, you can start selling online for free!Gone are the days of needing to hire expensive web developers or invest in complex software. In this article, we'll explore the benefits of building your own simple online store, the key features to look for in an e-commerce platform, and the step-by-step process of getting your store up and running. Whether you're a small business owner, artist, or entrepreneur, now is the perfect time to start selling online and reach a global audience.

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Understanding Ecommerce Store Idea

Online Shop refers to the buying and selling of goods and services over the internet, and it has become an integral part of modern business. In order to succeed in the e-commerce world, it's important to understand the different aspects that make it work. This includes having a strong understanding of online marketing, customer relationship management, supply chain management, and digital payment systems.

Understanding the various e-commerce platforms and technologies available is essential for businesses looking to establish and grow their online presence. Furthermore, staying up to date on e-commerce trends and consumer behavior is crucial for businesses to remain competitive in the online marketplace. Overall, having a deep understanding of e-commerce is vital for businesses to thrive in the digital economy and reach a wider customer base. 

For deeper insights, consulting ecommerce professionals is recommended to navigate the online business landscape effectively.


online store


Setting Up Your Online Store

 Setting up your online store can be a rewarding venture, but it requires careful planning and execution. First, you'll need to choose an e-commerce platform that suits your needs and budget. Next, you'll need to source and organize your products, ensuring clear and attractive product photography and descriptions. You'll also need to determine shipping and payment options, as well as a strategy for customer service and returns.

You'll want to create a strong brand identity and design a user-friendly website that reflects your brand. Once your store is set up, be prepared to market it through social media, email campaigns, and possibly paid advertising. It's also important to continuously evaluate and adjust your store based on customer feedback and sales data. Setting up your online store requires dedication, but with the right approach, it can lead to a successful and profitable business. 


Marketing Your Online Store

 Marketing your online store is crucial for attracting new customers and driving sales. There are several effective strategies to promote your store and increase brand awareness. First, utilize social media platforms to engage with your audience and showcase your products. Through strategic posts and targeted advertising, you can reach potential customers and encourage them to visit your online store.


SEO for E-commerce

SEO for E-commerce is crucial for online businesses looking to increase their visibility and drive organic traffic to their websites. With the increasing competition in the e-commerce industry, optimizing for search engines is essential for standing out among competitors and attracting potential customers. Implementing SEO strategies such as keyword research, optimizing product descriptions, improving site speed, and building quality backlinks can help e-commerce websites improve their search engine rankings and ultimately boost sales.

Creating high-quality, relevant content and utilizing meta tags and descriptions can also have a positive impact on SEO performance. Additionally, optimizing for mobile devices and enhancing user experience can further improve a website's search engine visibility. By focusing on SEO for e-commerce, businesses can improve their online presence, attract more customers, and ultimately drive more conversions and revenue. 


Why is it worth selling on your own website

Selling on your own website is worth it for several reasons. First, it allows you to have full control over your brand and customer experience. You can design the website to reflect your branding and create a seamless shopping experience for your customers. Additionally, selling on your own website means you don't have to compete with other sellers or deal with third-party fees and commissions.

You can set your own prices and keep all of the profits from your sales. Having your own website also gives you the ability to collect customer data, which can help you tailor your marketing strategies and improve your products or services. Furthermore, having a dedicated website can help you build credibility and trust with your customers, as it shows that you are a legitimate and professional business. 


Choose e-commerce platforms simple online store 

Sales platforms such as Etsy give you a quick start. Using them does not generate high costs. Listing items is usually free. The serious disadvantage of this solution is that the editing possibilities are very limited. You cannot change the color or remove the logo of the website on which you sell. You will also not connect your own domain.

E-commerce platforms

E-commerce platforms like Shopify and Ecwid are more flexible. They enable comprehensive service of the online store. The users gain access to, among other things, advanced order management and payment processing options. However, these types of tools may prove too complicated for beginners. 


Store on your own website

This is the most flexible solution. It allows full control over the functioning of the store - both its appearance and functionality. 

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Creating a website with an e-commerce store

When it comes to creating a website, we have several options. The most obvious seems to be the commissioning of work to a specialized company. Thanks to this, we are sure that our website will look and function professionally. However, the price is quite high.

Another solution is to code the page yourself. Then the cost of creating it is zero. However, the process is long and difficult. It requires a lot of free time and experience.

You can also create an online store with the help of a website builder such as WebWave. In the case of our tool, the use of all the functions is free. You can use one of the templates or create a shop page from scratch. 


Hosting and domain

Hosting is a service that stores website data on a server. Its costs vary. They depend, among other things, on the size of the website and the traffic it generates. If you decide on the Premium Package in WebWave, you won't pay anything for hosting. The cost of the Package is $10 net per month. The .com registration is free for a year. After 12 months you pay $25 annually. 


SSL certificate

An SSL certificate is a protocol that protects your data when connecting to a website. It used to be mainly used to secure payments. Now, Google treats pages that don't have it as unsecured. Therefore, without it, it is difficult to gain the trust of website users. Over 80% of users give up their purchase if the store's website is not secured with an SSL certificate. If you create a website with WebWave, you get an SSL certificate for free.


Backup copies for simple online store

Making changes to the website is always risky. Therefore, you should take care of backups. Thanks to them, in case of any problems, you can restore the operation of the website by providing its previous version.

You can find many backup programs and plug-ins on the Internet. Some of them are free, others have to be paid for. You can back up websites created in WebWave at any time and for free. Just click on the floppy disk symbol in the upper right corner of the website builder. Moreover, backups are made automatically from time to time.


Simple online store photo galleries

Product photos are one of the most important elements of an online store. It is important that they are original. Copying photos negatively affects the position of the website in search engines and the trust of users. It can also infringe on copyright. 

No online store can do without product descriptions or media asset management stsrems. The rate for their creation depends on the length of the description, the degree of complexity and its originality.

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WebWave AI Writer

Generate your website copy with just one click.

Try for free ->

Product Positioning

Search engine optimization is activities that aim to place a website high on the list of search engine results. This is a very broad concept that covers many aspects of creating a website - from writing good texts, through taking care of the high quality of its code, to acquiring external links.

Positioning is one of the most important factors influencing the visibility of a website on the Internet. In the case of an online store, high position in search results affects profits.

SEO costs by specialist companies vary. They depend, among other things, on the scope of work, page size and competition (the greater the competition in a given market segment, the more expensive website positioning).

When creating a store in WebWave, you can use a free SEO analyzer. This is a tool that will help you position your website yourself. Step by step, it will guide you through the entire process and suggest what changes you should make on the website so that it can position itself as well as possible.



Marketing of an online store is a very broad issue. It includes display campaigns, social media activities, business cards, blogging, loyalty programs and much more.

Online store marketing costs can vary greatly. The biggest players can afford campaigns worth many millions. Fortunately, in the case of a smaller scale of operations, the costs are not so high. You can even do marketing for free. 



Most stores do not have their own storage space. Most the products are delivered from the manufacturer's or intermediaries' warehouses. In this case, you as the owner of the store do not incur any storage costs. You just need to add a commission. Its amount is negotiable and depends on many factors, including the size of the order or delivery options.


Shipping handling

Warehousing is just one of the services that you can outsource. Many online store owners decide to purchase a shipping service or a courier service. Its prices vary widely and depend on the number of orders or difficulties in their execution (for example, in the case of large and heavy items). It is best to contact the companies offering this type of service directly to determine the rates.


Updates and upgrades

If you outsource your website creation to a third party, you have to pay for each upgrade and modification. Prices vary widely and depend on the scope of work. For this reason, it is good to have access to the CMS panel. Then you can make simple changes yourself. You will have to outsource larger modernization works.

If you create a website with a store in the website builder, you can make any changes yourself. You will not have to pay additional costs.

Online trading is an increasingly popular way to do business. Many platforms allow you to sell without having to set up your own website. However, setting up your own online store brings better results.


Conclusion on simple online store

Creating a professional online store is not an easy task. However, it is worth the effort. The market is growing rapidly and the number of potential customer increases. Selling online can be a really lucrative business.

If you want to reduce the costs of running a store, you can use the WebWave. Creating a website in WebWave yourself does not cost anything. Similarly, an SSL certificate. Maintaining it with the Premium Package is only $10 per month. Hosting is included in this price. You won't pay anything for the domain for the first year. So it is probably the cheapest option to create and run an online store.


What is an online store builder?

An online store builder is a tool that allows individuals and businesses to create their own e-commerce website without needing extensive technical knowledge or coding skills.


How can I start an online store for free?

You can start an online store for free by using an online store builder that offers a free trial or a free plan. These platforms often provide templates and easy-to-use tools to set up your store without initial costs.


What is a payment gateway and why do I need it for my online store?

A payment gateway is a service that processes online payments from your customers. It is essential for any online store as it enables secure transactions and allows you to accept various forms of payment, such as credit cards and digital wallets.


How can I choose the best online store builder for my business?

To select the best online store builder, consider factors such as ease of use, available templates, integration with payment gateways, scalability, customer support, and any extra features that may suit your specific needs.


What are the advantages of using an ecommerce website builder?

Using an ecommerce website builder allows you to quickly create a professional online store without the need for coding skills. It also provides features like inventory management, order tracking, and marketing tools to help grow your business.


What is the significance of a free trial when choosing an online store builder?

A free trial allows you to test the features and functionalities of an online store builder before making a financial commitment. It's beneficial in evaluating whether the platform meets your requirements and is user-friendly for your specific business needs.


How can I make my online store successful?

To create a successful online store, focus on factors such as user-friendly website design, quality products, effective marketing strategies, excellent customer service, secure payment options, and efficient order fulfillment and shipping processes.


How can I create an online store with a limited budget?

You can create an online store with a limited budget by using a free online store or ecommerce website builder. Many platforms offer affordable plans and tools to help you launch your online business without significant upfront costs.


What are the key features to look for in an online store builder's templates?

When selecting templates from an online store builder, consider features such as mobile responsiveness, customizable design elements, product display options, and compatibility with your branding and product offerings.


Can I integrate my online store with popular marketplaces like Google Shopping?

Yes, many online store builders offer integration with marketplaces such as Google Shopping, allowing you to expand your reach and sell your products on these platforms in addition to your standalone online store.

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