Less organic traffic from classic links: In AI Mode, users can get a complete answer without leaving Google, which reduces the need to click on pages.
Opportunity for visibility through quotes/snippets: Pages that provide high-quality content – especially structured content (FAQs, headings, lists) – can be quoted in AI responses and gain visibility even with limited traffic.
Optimizing content for AI, not just SEO: Well-formulated, substantive answers to frequently asked questions are now more important than simple keyword rankings.
New types of user input: The ability to use images or documents as part of a query opens the door to creative content strategies (e.g., uploading diagrams, graphics, instructions in PDF).
Building authority as a source of knowledge: AI is more likely to cite authoritative websites, which means that freelancers and small businesses have a chance to establish themselves as reference sources if they provide expert, well-developed content.
The rise of AI-powered search doesn’t mean the end of SEO – it means a smarter approach. With WebWave, small business owners and freelancers can:
Easily build structured, SEO-friendly websites – every project automatically includes semantic markup and optimized headings.
Use AI tools to generate content that answers real user intent – from blog articles to service pages.
Add FAQ, schema, and structured data without coding – so your content is easier for AI to “understand” and quote.
Integrate visual content (landing pages, graphics, product galleries) to leverage the new visual-search capabilities.
In short: while Google’s AI Mode changes how people find answers, WebWave helps you make sure those answers lead to you.
Sources: Search Engine Land, Blog Google,
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1min 22sec
Google officially released AI Mode to all users in the US in May 2025. This feature integrates the Gemini model directly into the search engine, allowing users to ask complex questions, receive conversational responses, and continue threads within a single session.
In recent months, Google has continued to expand AI Mode: the feature now supports new languages and countries outside of English-speaking regions. In addition, AI Mode is gaining new capabilities, such as visual search (images => answers), uploading PDFs and images as part of a query, and a new “Canvas” interface that allows for multi-step queries within a single session.