The Lesson for SMEs: Why Does Netflix Want Control?
Looking at these giant mergers, owners of Small and Medium-sized Enterprises (SMEs) might feel detached from this world. However, this transaction offers vital lessons about control and independence:
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Monopoly Increases Freedom (but constrains it): Netflix strives for dominance because less competition means greater freedom in setting prices and strategy (e.g., abandoning risky, but innovative, projects that arose out of necessity to compete).
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Control over Distribution is Power: Acquiring Warner Bros. gives Netflix the power to decide the fate of cinemas (e.g., through simultaneous VOD releases). In other words: owning your distribution channels and content means having full control over the future of your business.
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Value is in the Library, Not the Platform: Warner Bros. is being sold for the third time in a decade. What holds true and lasting value is the original content (franchise library, studios, brands), not the technology platform itself.
For SMEs, the takeaway is simple: relying exclusively on external platforms (like social media or major marketplaces) subjects you to their rules and pricing whims.
Your Own Independent Platform – Leverage WebWave
In the face of growing tech giant power, your own website becomes a crucial tool for SMEs, providing:
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100% Control over your Brand and Message: You have complete freedom in design, communication, and data access, without the risk of sudden algorithm changes or display fees.
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Self-Distribution: You build your own organic traffic (SEO) and contact base (newsletters), becoming independent of the unpredictable shifts of Facebook or Instagram.
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Stable Product Presentation: Whether you sell products or services, the look and functionality of your site always align with your vision, not a forced external platform template.
The Netflix-Warner Bros. deal demonstrates that in a world where giants fight for dominance, ownership is key.
Don't let the future of your business depend on the decisions of Ted Sarandos (Netflix CEO) or regulatory bodies.
Build your independent digital base with WebWave and take full control of your image and sales!
Giant VOD Deal: Netflix Acquires Warner Bros. for $72 Billion. What's the Lesson for Your Small Business?
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1 min 31 sec
The world of media and entertainment is experiencing another earthquake. Netflix, the global leader in the VOD market, has announced plans to acquire key assets of Warner Bros. Discovery for a staggering $72 billion. The deal will encompass a powerful content library, film and television studios (including DC Studios, HBO, and HBO Max), ensuring Netflix’s absolute dominance in the industry.
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