How to Use Your Website as a Marketing Tool

Remember the importance of data enrichment and collecting lead data in this context. Refining and augmenting your data enhances its value and utility, leading to more informed decision-making and targeted marketing efforts.

In the last stage, create a list of activities that will lead you to the goal. The most popular of them for online campaigns are:

• Google ad

• social media

• newsletters

• mailing campaigns

• blog

• webinars

• free training materials (presentations, e-books).

Take care of good design - UX / UI

Let's start with the basics. Each website should be created with focus on usefulness and functionality. User Experience (UX ) is a field dealing with the user's contact with the product, i.e. in our case the website. The User Experience on the site consists of several basic elements.

A good website is one of the essential aspects of the sales funnel. Create a catchy landing page, link back to your website, keep your potential customers around longer and convince them to buy!  The very appearance of the site is of great importance in a marketing strategy, let alone its proper use. 

In summary, the site should look and work properly on all types of devices. You can easily create such a website in WebWave. Thanks to the Auto RWD function, the project will automatically adapt to the size of the screen on which the page is displayed.

Publish blog and content update

Many companies run blogs on their pages./ It is an effective and, at the same time, resource-free method of communication. Regular publication of posts helps to attract regular readers, increases customer engagement, and builds the image of an expert.

Good blog texts primarily meet the needs of your target audience. Therefore, when creating content, always remember what the recipients are looking for. For example, if you run a building company, you might want to share your expert knowledge on construction project management or roof restoration and strengthen your employer branding as well as increase brand awareness in your target group.

Comments and messages on social networks are a great source of this knowledge. You should also follow your competitors. By reading industry texts you will quickly find out what is going on and fit into trends.

SEO strategy

A blog also helps in SEO. First, it shows Google robots that your site is updated frequently. Thanks to this, it will be rated better than sites where nothing has happened for a long time.

Secondly, it allows you to position the page for phrases in the "long tail". It is about long or narrowly defined phrases that are not often entered in search engines, but have great sales potential. People searching for this type of phrase are looking for specific information, and thus may be more likely to make a purchase.

Updates are, next to blog texts, an important aspect of running a website. The information users will find on your site should always be true. Pay attention especially to the opening hours of your company, changes in the offer, or the ways of order processing.

Social media marketing

High-quality content is the basis of effective content marketing. Not only when it comes to social media. We are also talking about properly conducted email marketing activities.  However, you must also make them available. Social media profiles and newsletters are great for this. Thanks to them you will reach people actually interested in the information you publish.

If you create valuable content, users will be happy to share it with others. Thanks to this, you will gain organic (and therefore highly rated by Google robots) website traffic, increase brand awareness in the target group, and build loyalty. And all without additional costs!

That is why it is good to enable users to share content on social media with one button. At WebWave you can do it very simply. All you have to do is add social media icons to the page and add the appropriate links to them.

Links to social media should be clearly visible and stand out from the rest of the site. It's a good idea to add share buttons below the content. This way you will suggest to the user that he can quickly share it with his friends.

Point to benefits

Your offer will not interest potential customers if it does not meet their needs. Even if you are sure that your product or service is great, you need to convince the recipients. How to do it?

Show the benefits your offer brings. You can do it if you describe it properly. You certainly know your product like your own pocket. However, you must take the customer perspective.

As a rule, they do not care about technical aspects or small details. What matters most is what they gain from your offer. Therefore, when writing your description, use the language of benefits.

Suppose you make tools. Your customers will not be interested in the type of material from which the hammer handle is made and the shape of it. It is important that it fits well in hand. Do not write about the metal alloy from which the pruning shears are made. Show the client that it can cut with a thick branch and you do not need to sharpen it more than once a month.

Use Call to Action

Call to Action is an element of the page that prompts the user what to do. It's designed to encourage him to perform the action you want. This can be, for example, making a purchase, subscribing to the newsletter, or leaving a comment.

CTA can be part of the text in which you ask the user for a given action and offer him an advantage, e.g. "sign up for the newsletter and you will receive a 20% discount on your first purchase." The call to action often appears on a button which, when clicked, performs a specific action (eg the "add to cart" button).

The call to action usually appears on sales pages and wherever you want to obtain data from the user - contact forms or for subscribing to the newsletter. Outside the Internet, they can be found, among others, in printed materials that encourage you to take a specific action - sending a coupon, making a call, etc.

When creating your CTA, remember a few rules. First, it should stand out from the background of the page (especially buttons), secondly, clearly communicate what you expect from the user and, thirdly, be specific. In this case, there is no room for complicated descriptions, but rather short messages consisting of up to a few words (e.g. "buy", "add to cart", "learn more").

Don't forget about Google robots

The site is created primarily for users. However, you can't forget about Google robots. Activities aimed at positioning the page in the highest possible place in search results are SEO (Search Engine Optimization).

Google robots are designed to research the site for its usefulness for users. So if you have created a people-friendly website, robots will also rate it highly. You should remember a few elements that are especially important for algorithms.

• Content must be original, comprehensive, and engaging.

• Keywords should appear in headings and subheadings and in the text in appropriate saturation.

• The page title should be marked accordingly.

• The page should contain met titles and meta descriptions.

Seems complicated? Do not worry! WebWave has a built-in SEO analyzer. It will guide you step by step through the entire positioning process and check how well your site is prepared for evaluation by robots. In addition, if you get the Premium Package, the site will be automatically reported to Google and will appear in the most popular search engine in the world.

Conclusion

The website is an important element of communication with recipients. A well-created website will help you gain and retain customers. Consistent marketing communication, website usability, high-quality content, and positioning will make you stand out from the competition.

A professional site for business and not only you can create yourself in WebWave. Use one of the responsive templates or create a page from a "blank card" today!

 

FAQ.

 

Why is my website an important marketing tool?

A website is an important marketing tool because it provides visibility for your business online. It enables you to provide engaging content to site visitors, promote your products or services, and ultimately drive traffic back to your business. Your website is your most important and potentially your best marketing tool, providing a platform for effective internet marketing.

 

How can I promote my website as a marketing tool?

You can promote your website by ensuring that your website content is engaging, current and consistently updated. Promotions could also be done through various marketing channels, including social media platforms, email newsletters, and search marketing. Remember, a website is more than just an online brochure- it’s a powerful marketing tool that, when used effectively, can significantly boost your marketing efforts.

 

What elements improve user experience on a website?

Good user experience on a website involves ensuring that content is easily readable and visually appealing, that the site is easy to navigate, and that it quickly loads on all devices. Implementing features like search functionality or a simple, intuitive navigation menu can greatly improve the user experience. This, in return, makes your website a more effective marketing tool.

 

How can I use my website to drive traffic to my business?

One of the best ways to drive traffic to your business via your website is through Search Engine Optimization (SEO). SEO increases your website's visibility on search engines, helping you to appear on the first page of search results. This greatly enhances the likelihood of site visitors clicking through to your website. This can be complemented with other types of online marketing such as content marketing strategy, and newsletters.

 

How can my website help in my marketing efforts?

Your website can significantly boost your marketing efforts by serving as the hub for your online presence. It helps you to establish credibility, inform potential customers about your products or services, capture leads through forms and newsletters, and even sell your products or services directly. With tools like Google Analytics, you can also track visitor behaviour and use this information to tweak your marketing strategy.

 

How can website content contribute to my website as a marketing tool?

A: Website content, when done correctly, is a highly effective marketing tool. Great content can educate your audience, keep them engaged, and drive traffic to your website. Elements you may include are blogs, case studies, ebooks, and FAQ’s. It also helps improve SEO, making your site more visible on search engines.

 

What are reasons why my website is the most important marketing tool?

The website is the most important marketing tool because it provides you with a platform to share your brand's story, showcase your products or services, and engage with current and potential customers. It’s the first place people go for information about your business. And with the right strategy, you can increase the visibility of your website and attract more site visitors, boosting the effectiveness of your marketing.

 

How to create a website marketing strategy?

Creating a website marketing strategy involves identifying your target audience, setting your goals, and crafting content that both engages your visitors and promotes your key offerings. Your strategy might also include SEO efforts to increase your website's natural visibility, an email newsletter to keep your audience updated, or even a blog to demonstrate your expertise and relevance in your industry.

 

How do I improve my website as a marketing tool?

 Improving your website as a marketing tool involves several components. First, you should ensure your website design is responsive and user-friendly. Secondly, invest in SEO to improve visibility on search engines. Thirdly, create engaging content that will hold the attention of your site visitors and inspire them to act. Finally, utilize tools such as Google Analytics to measure performance and tweak your strategy as necessary.

 

How can I make my website my best marketing tool?

 To make your website your best marketing tool, ensure that it delivers a great user experience, presents clear and compelling content, is effectively optimized for search engines, and aligns with your overall business goals. Additionally, consistently monitoring your site’s performance, adapting to changing trends, and implementing feedback from your visitors will result to an effective marketing tool.