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Choosing the right keywords and applying them properly can be a great investment that will keep your website traffic steady. Now SEO should not be just a "thing to do", an absolute necessity. When you promote a new article in social media, you start at zero each time. The advantage of SEO is that if the article once is well written, it promotes itself. Being in the top search rankings, it can generate new visitors for years.
Below we show some places you should pay special attention to when adding more articles on our website:
The most important word or phrase should always be in the title of the article. Even a small grammatical variation can cause your text to miss your search. Google, when it comes to content, is the first to read the H1 tag, so it is important that your title is formatted as this tag. H1 is considered the most descriptive part of a page that Google places in search results. Most CMS systems, including Webwave, automatically mean the title tag with H1. It is also important for the key phrase to be in the beginning, not the end.
The subtitle should be the place where you reuse the target key phrase. It is important to format it as H2 tag. This traffic tells the search engine that this is the second most important part of your article - once you read the H1 tag, it reads H2. If it contains about 150 characters, you can copy the subtitle to the meta description.
In the article there is a place for headlines that divide the whole content and make it easy to read. By placing a keyword in the headlines, and also formatting it as an H3 tag, Google will get information that H1 and H2 will also read H3. Usually, SEO is no longer using H4 and H5 tags, although it does not interfere with optimization.
The basic keyword should also be included in the first 100 words of the article (paragraph). The sentence should be written exactly the same with the original key phrase. That is why it is sometimes necessary to exercise.
Historically, SEO has set specific keyword density guidelines. This is the number of keywords divided by the number of words in the article and should not exceed 2% to 8%. Therefore, too exaggerated is not allowed.
Sometimes, while saving the article, the system generates a link that loses some of the letters such as "a" and "and". If this is the case in your case and they are part of the key phrase, add them.
If the subtitle / lead is well optimized and has about 150 characters, it can also act as a meta description. Typically, a field for entering description meta can be found in any content management system.
By adding a main image in CMS systems, we often have a field for describing it. The most common is the title.
If you put pictures in the text, it is ideal when they have the name of your keywords. This, along with the addition of alternate text, can help get them in the Google graphics, which ultimately translates into website traffic.
Author: Tomasz Szwed. For over 10 years I analise customers needs and propose best solutions. Next I watch over whole process of designing websites - from first prototypes to working website. Personally I'm a big fan of board games.
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