Create a landing page in 30 minutes! Step-by-step guide
Author
10 minutes 12 seconds
The clock is ticking down the final minutes until your campaign launches. The budget is already in place, the ads are ready, and you realize you don't have a place to direct traffic. Excitement turns to tension. Because without a landing page, even the best campaign is pointless.
But instead of panicking, you come up with a plan. You open WebWave, launch the AI Website Builder, and answer a few simple questions. The algorithm starts working, and you watch as a draft of your landing page is quickly created.
All you have to do is add a few key elements to increase your conversion rate and get your campaign off to a great start.
Interested? Check out this guide to learn how to do it step by step!
A landing page that actually works
A landing page that actually gets the job done.
Every user who visits your landing page has specific expectations. Maybe they clicked on an ad, responded to a social media post, or searched Google for a solution to their problem. For them, your landing page is more than just a showcase – it's the moment of truth when they decide whether to stick with you for the long haul. That's why creating a landing page for your business shouldn't be treated as a quick addition to your campaign, but as one of the key elements of your marketing.
The average conversion rate for landing pages is only 5.9%. A result of 10% is already a great benchmark – but only pages that have a clear value proposition, a simple form, and build credibility achieve it. The user needs a clear signal: "You'll find what you're looking for here. I'm not lying to you." [HubSpot Blog].
Speed is also extremely important here. Studies show that if a page takes from 1 to 3 seconds to load, there's a 32% chance that a user will click away from the page. And even a small improvement in speed – just 0.1 seconds – can boost conversion rates by 8–10% in the retail and travel industries. So, what's the verdict? In online marketing, every second is real money. [Think with Google]
And then there's the usability of forms. The Baymard Institute shows that cutting down on fields is a better way to go than making the whole process shorter. People don't want to spend a bunch of time entering unnecessary data. So, what's the verdict? The simpler the form, the more likely they are to actually fill it out. [Baymard Institute].
These are the things that'll make your landing page stand out and be a real asset for your marketing campaign.
That's the general idea. Let's go through the whole process, step by step. Hey, just wanted to let you know that I've got a few ideas for us to try out.
Psst! Check out our landing page templates!
How to create a landing page in 30 minutes?
Hey, we get it. You don't have to spend weeks working on your whole website to create an effective landing page. It's all about using the right tools and following proven principles. It just takes 30 minutes to create a page that grabs the user's attention and really supports your marketing goals.
Minutes 0–5: Brief and one-liner
The first five minutes are really important. At this point, you're not focusing on graphics or details, but on making sure the page has a specific goal and a clear message for the user. Now is the time to decide what you really want to achieve and how you'll communicate it.
Set one goal and one CTA button.
Instead of having a bunch of options, pick one main action: "Download PDF," "Sign up for the newsletter," "Order a demo." One strong call to action is much more effective than distracting the user with multiple buttons.
Come up with a short, catchy sales line.
Here's a simple formula: "Let's work together to find [a solution] to [the main problem] quickly, without getting bogged down by the [biggest hurdle]." This is a quick way for the user to immediately understand what they'll gain by clicking on the CTA.
If you add one or two pieces, that'll give people some social proof.
These can be a customer logo, a specific result (e.g., "+120% increase in signups"), or a short quote. You don't need a whole case study – just something that'll act as a "seal of trust" in the eyes of the user.
And always remember: clarity is more important than creativity.
Studies have shown that a clear message is better than fireworks. Hey, just a friendly reminder to keep that CTA button right above the fold – that's the part of the site that you see as soon as you land on it, without having to scroll. And don't forget to pop in some extra copy right below it, so that your users always have a handy reminder right at their fingertips.
Minutes 5–12: Page sketch with WebWave AI
Once you've defined your goal and prepared your one-liner, it's time to move on to practice. Go to the WebWave landing page builder and click on "page with AI." Now, it's time for you to share a few details about your industry, your campaign's goal, the audience you're targeting, and the CTA button you've got planned. In a few minutes, you'll have a ready-made landing page sketch that you can immediately edit to suit your needs.
At this stage:
-
Take your time to choose the right template.
I'm happy to tell you that your page will look great on both computers and mobile devices.
-
Let's talk about your amazing product or service!
When you're working on the draft, it's really important to make sure that the most important thing – your amazing product or service – is the focal point of the page and leads the user straight to the CTA button.
We totally get it – editing can be tricky. That's why we're here to help with some flexibility during the editing process.
-
It's just a sketch, so you can change everything – the layout, colors, fonts, buttons, and sections – to suit your needs.
This allows the landing page to quickly take on an individual character and achieve the goal of the marketing campaign.
It's like the sketch is the compass that guides you towards success. Instead of a blank canvas, you now have a solid foundation for your marketing journey.
Minutes 12–18: 5 blocks that sell
Now your landing page is starting to take on a sales character. Every element is there to guide you, to help you take that next step and make your dream come true.
Let's look at a language school's "Back to School" campaign as an example.
1. Hero (headline + benefit + main CTA)
The headline should be simple and immediately communicate value. For example, you could write something like, "Learn English in 3 months and speak confidently on vacation!"
Go ahead and add a short benefit under the headline, and I'm sure it will be just what you need! "Fast online lessons, tailored to your daily schedule."
Hey, here's a friendly suggestion: place the main CTA button ("Sign up for a free lesson") right above the fold, and then repeat it below so that potential customers always have it in sight.
2. Social proof
If you can, include the logos of the companies or schools you work with, and add a friendly "results bar" that shows, for example, "+37% enrollment last semester."
This element is really important because it helps people trust your offer.
3. Here's how it works, in three easy steps!
Here's an easy way to show the process:
We've got a course just right for you!Let's schedule your first online lesson so we can get started!And don't worry about getting it wrong. You'll develop your skills in practice.
Short, clear instructions help the user quickly understand what they need to do to take advantage of the offer.
4. Testimonial
If you could add a couple of quotes from happy students, that would be great! If you can find a photo, name, and a little bit of context, that would be perfect. Here's an example: "Thanks to the wonderful lessons at this school, I passed the B2 exam in just three months!" – Anna, 24 years old.
This is great news for those who are still on the fence, as it increases the chances that the landing page will convert.
5. FAQ – We're here to answer your questions!
We're here to answer any questions you might have about class dates, course price, or how to get started. Just take a look at the most frequently asked questions – there are three to five of them, and we've tried to cover everything you might need to know.
Clear, specific answers are the best way to reduce user uncertainty and speed up the decision.
Here are some tips for each block:
Let's keep things easy on the eyes and make sure the text and background contrast is nice and clear. Let's also make sure our headings are simple and easy to understand, and that the spacing between sections is consistent.
Hey, just a friendly reminder that each element should be there to support the main goal of the page – whether that's boosting sales or encouraging sign-ups.
NN/g (Nielsen Norman Group) has been emphasizing for years how important it is to understand things quickly.
Create your website, your way
Minutes 18–23: Form and CTA section
Your landing page is now starting to generate leads and guide users toward conversion. The key elements are the sign-up form and the thoughtful placement of CTA buttons that encourage action.
Here are some practical tips.
Minimalist form
Collect only the most important information: e.g., email address and first name. For some campaigns, you can add a phone number field if you want to enable direct contact.
Baymard Institute research shows that the number of fields affects usability more than the number of steps – the less data to fill in, the more likely the user is to actually sign up or leave their contact details.
Microcopy next to the CTA
Short notes next to the button increase trust and reduce user resistance. Examples: “No spam. Unsubscribe in 1 click” or “Your data is safe.”
This is a part of the website that may seem trivial, but in practice significantly increases conversion.
Minutes 23–27: Speed and reliability
A website should not only look good, but also work quickly and inspire trust. How can this be achieved? Let me explain!
Speed optimization
Compress all images and graphics so that they do not slow down the loading of the website.
Remove unnecessary animation effects and plugins that don't add value to conversions.
Think with Google research shows that even a tenth of a second of loading time can affect real conversion growth – in practice, a fast website means more signups and leads.
Trust and security signs
Add a privacy policy, data protection information, and contact details, such as a phone number and email address.
Include logos of well-known integrations or partners that increase your credibility.
You can also add a short video that presents your product or service – videos increase the time spent on the site and convince visitors to take action.
Mobile version
Check that the hero is legible on phones and that the headings and CTA buttons are the right size.
Make sure there is enough padding and spacing between sections so that users don't accidentally click the wrong button.
Every element, including the sign-up form and social media links, should work smoothly on all devices.
Landing page best practices
If your landing page promotes a product, add dynamic elements such as carousels with reviews or sample video lessons.
Make sure that all landing pages in the campaign have a consistent visual style and identical CTA labels. This increases trust and facilitates conversion.
Minutes 27–30: Analytics and publication
The last three minutes are when your landing page becomes a fully active website, ready to welcome users and generate results. It's worth approaching this stage meticulously!
Add analytics tools
Insert a Meta or Google pixel – this is a piece of code that allows you to track user behavior on the website.
Connect basic events such as “view” (who visited the landing page) and “lead” (who filled out the form or clicked on the CTA). This will allow you to measure the effectiveness of the website and marketing campaign later on.
Publishing and verification
After clicking “Publish,” your landing page becomes visible on the internet.
Check how the page loads on different devices and connections (e.g., 4G), as well as in incognito mode, to make sure everything works correctly for new users.
Minor optimizations after publication
Check if the page is easy to find in search engines – the page title, meta description, and headings help Google and other search engines understand what your landing page is about.
Make sure that all CTA buttons work correctly and that the registration form actually sends the data.
How to create an effective landing page in WebWave (quickly)
Creating a good landing page doesn't have to be complicated or time-consuming. In WebWave, you can do it in just a few dozen minutes using the AI creator, which prepares a preliminary draft of the page based on a few simple pieces of information.
Launch the AI Creator
Go to the WebWave panel and select the AI creator.
Answer a few questions: describe your company, indicate your target audience, and specify the purpose of the page.
The AI will generate the layout, sections, and initial content—you now have a ready foundation for your landing page.
Adjust the content and sections
Replace the header and hero so that they immediately communicate value to the user.
Add your logo to make the page consistent with your company's visual identity.
Insert three short steps showing how to use the product or service.
Add two customer reviews, preferably with a photo and name.
Minimalist form and supporting sections
Reduce the registration form to the absolute minimum (e.g., email and name).
Add an FAQ with 3-5 of the most common questions to address user concerns.
Place the CTA button in strategic locations: above the fold and below the form.
Choose one of the free templates and create your website effortlessly
Connect analytics and publish
Insert Meta and Google pixels to track user behavior and measure the effectiveness of the page.
Publish the landing page and check how it works on different devices and internet connections.
Start with traffic and testing
Drive traffic from advertising campaigns or social media to the new landing page.
It's a good idea to run a simple A/B test, e.g., the headline “Solve the problem” vs. “Achieve the result” or different CTA variants.
Quick start landing page content template (to copy)
-
H1: [Main result] for [who] in [time]/without [barrier]
-
Lead: One sentence expanding on H1 + CTA.
-
3 steps: How it works (simple, specific).
-
Proof: “[name], [company]: [1 sentence effect].”
-
FAQ (3–5): Price? Deadline? How to get started?
-
Footer: Contact details + privacy policy.
How to create a good landing page in 30 minutes? Summary
Creating a good landing page allows you to quickly transform an idea into a website that attracts users and generates leads or sales. Thanks to a well-thought-out structure, clear CTAs, and trust-building elements, every visitor is more likely to take the desired action.
And most importantly: with WebWave, you can quickly create a landing page that looks professional and works effectively, even if you have no experience in web design. See for yourself!
FAQ
How to create an effective landing page?
An effective landing page must have a clear purpose and be simple. Focus on one compelling slogan that responds to customer needs and one clear call to action (CTA).
How to quickly create a landing page?
The fastest way to create a landing page is to use an intuitive page builder such as WebWave. Use ready-made templates that you can easily edit, customizing the content and appearance to suit your campaign.
How long does it take to make a landing page?
Building a simple landing page in a website builder can take anywhere from 30 minutes to a day, depending on the complexity of the project. Creating one from scratch, without tools, can take up to several weeks.
How much does a simple landing page cost?
The cost of a simple landing page depends on the method you choose. Using a website builder, you can often create and host one for as little as $10–$30 per month, while hiring a freelance specialist or small agency usually starts at around $300–$500. More advanced landing pages built by professional agencies, with custom design and integrations, can range anywhere from $1,000 up to $5,000 or more, depending on scope and complexity.
Popular articles.
WebWave website builder is your AI-powered solution for building an online presence. Create your website in 3 minutes, add an online store or a blog, and grow your business.
We created this website with WebWave.
Follow us on social media