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HubSpot - A producer of software for social media marketing, content management, landing page creation, website analysis, customer service, and SEO.

HTTPS - Hypertext Transfer Protocol Secure. Equivalent to the HTTP protocol in which transmitted information is encrypted. This makes the connection more secure.

HTTP - Hypertext Transfer Protocol. A set of rules regarding server-client communication. The HTTP protocol allows users to access information on the site.

HTML - HyperText Markup Language. A programming language used to present web content.

Hosting - providing space for files that construct the page on a server - a computer permanently connected to the internet. Hosting enables the publication of a website on the web.

Header  - in other words, headline. Featured text that contains the title and subtitles of the text. The headline on the website usually includes keywords for which the website is positioned.

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Google Ads - Google advertising system that gives the ability to display sponsored links on the search results page and on sites using Google Adsense.

Google Adsense  - Google advertising service that allows website owners to place on them contextual advertising tailored to specific users based on their online behavior.

Google Analytics - a tool for analyzing website statistics. It enables, among others, generating reports on traffic and segmenting users based on the source of traffic or their behavior on the website.

Lead generation - the process of collecting data on potential customers. To generate leads, among others, email marketing, content marketing (e-books, reports, case studies) and social media are used.

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We present the next part of our collection of the most important concepts Knowing them will help you in creating the page and managing the site. 

 

 

GLOSSARY OF WEBDESIGN AND E-MARKETING

Everything you should know about creating websites from A to Z part 5

 


Glossary of webdesign and e-marketing part 5

09 April 2020

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